millermedia7
Digital Marketing Strategist
millermedia7, Rochester, NY
We are looking for an experienced Digital Marketing Strategist to join our team. We are m7, a UX, Digital transformation company compelled to help solve business problems for our clients. We are now adding growth to our list of services. You will be intricate in shaping this department, and will get to own this experience. We are committed to our people here, and helping to serve others is at our core.
Responsibilities
The ideal candidate will have at least 4 years of direct SEM, display, and paid social experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google Ads, Microsoft Ads, Facebook, and LinkedIn is essential.
You Will
• Develop and own paid media strategy that drives business results for our clients.
• Manage a team of digital paid media specialists, helping them to set and achieve career and work-related goals, continually grow and improve in their roles and solve problems related to their work.
• Help solve problems, wherever they arise. You don't need to know the solution to every problem, but you need to be able to help the team find it.
• Collaborate with your team and leadership to continually improve our processes, including around developing keyword and campaign strategy, ad and landing page testing, and bid and budget management.
• Analyze and assess the performance of all clients campaigns, translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy.
• Ensure that the paid media team is communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence.
• Prepare weekly and monthly performance reports for both clients and internal team leads to assess performance.
• Collaborate with our SEO team to identify the best keyword phrases to target in multi-dimensional paid marketing campaigns.
Benefits
• A creative environment to do the best work of your career.
• An amazing team of developers, designers, marketers, project managers.
• Flexible hours.
• Paid vacation policy
Responsibilities
The ideal candidate will have at least 4 years of direct SEM, display, and paid social experience, either in-house or working for another agency. Mastery of the techniques used to excel on platforms such as Google Ads, Microsoft Ads, Facebook, and LinkedIn is essential.
You Will
• Develop and own paid media strategy that drives business results for our clients.
• Manage a team of digital paid media specialists, helping them to set and achieve career and work-related goals, continually grow and improve in their roles and solve problems related to their work.
• Help solve problems, wherever they arise. You don't need to know the solution to every problem, but you need to be able to help the team find it.
• Collaborate with your team and leadership to continually improve our processes, including around developing keyword and campaign strategy, ad and landing page testing, and bid and budget management.
• Analyze and assess the performance of all clients campaigns, translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy.
• Ensure that the paid media team is communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence.
• Prepare weekly and monthly performance reports for both clients and internal team leads to assess performance.
• Collaborate with our SEO team to identify the best keyword phrases to target in multi-dimensional paid marketing campaigns.
Benefits
• A creative environment to do the best work of your career.
• An amazing team of developers, designers, marketers, project managers.
• Flexible hours.
• Paid vacation policy