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TigerConnect Company

Director, Demand Generation

TigerConnect Company, California, Missouri, United States, 65018


Director, Demand GenerationApply

Locations: Hybrid - Santa Monica, CA

Time Type: Full time

Posted on: Posted 2 Days Ago

Job Requisition ID: R002891

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. We accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect.

TigerConnect is looking for a creative, hands-on marketer with a successful track record in demand generation and account-based programs targeting new and existing customers. The

Director, Demand Generation

leads our Demand Gen team – planning & executing data-driven, multi-touch B2B marketing programs from end-to-end (strategy, development, execution, reporting) leveraging both inbound and outbound tactics.

Ready to take your career to the next level? As a key player in our demand generation team, you’ll own the strategy—managing budgets, selecting targets, and creating impactful offers that drive results. You’ll lead the charge on crafting innovative campaigns, optimizing our sales alignment, and using cutting-edge web technologies to fuel lead generation.

This role works in partnership with multiple disciplines to drive demand, including sales, customer marketing, client success, revenue operations, and product marketing.

What You’ll Be Doing:

Manage a team of Digital Marketing and Demand Gen professionals

Create and manage an end-to-end campaign strategy to drive demand

Manage key channels including paid search, SEM/SEO, display, retargeting, website, events, webinars, and account-based marketing

Develop and execute outbound demand generation and account-based marketing programs to drive revenue through our direct sales teams

Interlock with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities

Follow TigerConnect’s end-to-end lead management process in conjunction with sales operations and marketing operations

Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and sales cycle length

Evaluate, select, and manage 3rd party vendors that contribute to demand creation programs

Set up marketing tracking mechanisms to capture engagement and account/contact scoring

Juggle multiple projects in a dynamic, high-pressure environment

Manage and adhere to Digital Programs budget

What You Bring:

BA or BS degree in marketing or related business degree

5+ years of experience managing a high performing Digital Marketing and Demand Gen team

8+ years’ experience in a fast-paced demand generation environment, ideally with an enterprise B2B SaaS product

5+ years of B2B digital/inbound/outbound marketing experience

Experience with lead management tools like Marketo, Pardot, Eloqua, or similar

Experience working in an environment that relies on Salesforce as its CRM

Marketing automation, website content management, website CRO & analytics, and business intelligence skills

Proven record of supporting sales to meet or exceed pipeline and revenue targets

Demonstrated skills in positioning and differentiating products and services

Experience managing a budget for both project and vendor spend

Health technology background is a plus

How We Pay:

We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities

We are targeting a base salary from $102,700 - $229,000

You will also be able to participate in our annual corporate bonus program

Perks & Benefits We Offer:

Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California

Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match

Focus on your well-being through our wellness reimbursement program and company-wide wellness days

Our flexible time off lets you work hard and play hard—on your schedule

Join a mission-driven team committed to making a real impact in the world of healthcare

TigerConnect is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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