Shopmonkey Inc.
Director, Demand Generation
Shopmonkey Inc., California, Missouri, United States, 65018
As the Director of Demand Generation, you will lead Shopmonkey’s efforts to build market share and grow revenue. This means everything from ideating demand campaigns to managing multi-million dollar the budgets. This role is pipeline generating and ultimately benchmarked on the volume, quality, and velocity of revenue.
We’re looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert.
You Will Have The Opportunity To:
Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
Experience with hands-on creation and management of demand generation campaigns.
Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
A/B testing experience to help optimize campaigns and landing pages
Manage and optimize our marketing automation efforts, to ensure we have an effective lead nurturing campaigns
Use a broad mix of demand generation tactics in addition to digital to drive leads
Stay up to speed on current demand generation innovations, and educate executive staff on those trends
Manage, build, and mentor a team of marketers
We Are Looking For You If You Have:
7-10 years of progressive demand generation/acquisition marketing experience
5+ years experience in B2B marketing
Experience optimizing spend across various demand generation channels
SEO experience to understand how we can continue to grow organic traffic to drive leads
Experience with non-digital tactics to drive demand generation efforts
Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
Strong Communication and presentation skills
Strong ability to write and edit copy as needed.
Bonus points
Passionate about cars and the automotive industry!
#J-18808-Ljbffr
We’re looking for a seasoned, metrics-driven marketer to lead demand generation efforts. The ideal candidate will have built their career in marketing as a demand generation expert.
You Will Have The Opportunity To:
Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals
Build account-based marketing (ABM) strategies to help larger deals move through the pipeline
Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business
Experience with hands-on creation and management of demand generation campaigns.
Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality
A/B testing experience to help optimize campaigns and landing pages
Manage and optimize our marketing automation efforts, to ensure we have an effective lead nurturing campaigns
Use a broad mix of demand generation tactics in addition to digital to drive leads
Stay up to speed on current demand generation innovations, and educate executive staff on those trends
Manage, build, and mentor a team of marketers
We Are Looking For You If You Have:
7-10 years of progressive demand generation/acquisition marketing experience
5+ years experience in B2B marketing
Experience optimizing spend across various demand generation channels
SEO experience to understand how we can continue to grow organic traffic to drive leads
Experience with non-digital tactics to drive demand generation efforts
Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress
Strong Communication and presentation skills
Strong ability to write and edit copy as needed.
Bonus points
Passionate about cars and the automotive industry!
#J-18808-Ljbffr