Newell Brands
Senior Brand Copywriter - Marmot, Coleman, ExOfficio, Contigo, Bubba
Newell Brands, Hoboken, New Jersey, us, 07030
Job ID:
2383
Newell Brands Overview:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success.
Newell Brands is searching for a Senior Brand Copywriter to join our Outdoor & Recreation (O&R) Design Team to support a portfolio of outdoor brands, including Marmot, Coleman, ExOfficio, Contigo, and Bubba.
This role will sit on the O&R copy team working on two legacy outdoor brands, Marmot and Coleman, beverage brands Contigo and Bubba, plus performance underwear brand, ExOfficio. Strong interest, experience, and knowledge of outdoor gear and core outdoor activities (hiking, backpacking, car camping, climbing, resort and backcountry skiing, mountaineering) is essential to thriving in this role.
The right candidate for this role is comfortable presenting and defending copy and creative ideas to multiple stakeholders. The senior brand writer will have a strong aptitude for concepting brand voice and campaign strategies, with the ability to probe deeply into creative briefs and bring seasonal campaigns and product stories to life across the entire consumer journey, both digitally and OOH.
This writer also demonstrates a keen eye for detail, able to execute copy for email campaigns, product descriptions, paid social, website, and more. The right candidate for this role is comfortable working independently, can set their own priorities and multitask well, but is also a true collaborator and always open to learn. They must be adaptable and able to switch tone of voice while navigating content across different brands. Agency experience and/or Ecommerce experience is a must.
Responsibilities:
Strategize, refine, and deliver on brand promise, tone, voice, and personality
Develop and pitch seasonal, product, and brand campaign concepts and partner with cross-functional stakeholders on planning and briefing
Leverage collaborative tools like Miro and project management platforms to problem solve and create new processes as needed
Conceptualize and write a wide variety of digital and physical copy assets—including campaign headlines, paid social, emails, packaging and hangtags, product copy, website copy, banner ads, in-store signage, physical banners/billboards, video scripts, and more.
Work closely with designers on campaign visuals and launch deliverables
Work with producers/project managers and other stakeholders to deliver copy in accordance with business needs and on deadline
Stay abreast of innovations and best practices in ecommerce creative
Leverage web analytics, customer insights, and user feedback to optimize content impact
Adhere to internal, brand, and retailer style guides to maintain content standards
Perform other tasks as needed
Qualifications:
The successful candidate will be a proven team contributor with experience working on brand campaigns at an ad agency or an in-house team
Outdoor Industry, Apparel, E-commerce, and/or CPG direct-to-consumer experience is a plus
4-6 years of copywriting work experience; 1-2+ years as Copy Lead/Senior writer preferred
Demonstrated integrity and maturity, and a solution-oriented approach to challenges
Ability to operate independently given direction
Ability to work well with both speed and simplicity
Strong written and verbal communication skills
Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
Detail-oriented and operationally-focused
Ability to adapt to various rounds of feedback from multiple stakeholders and pivot accordingly
Demonstrated ability to juggle multiple activities and assignments simultaneously
BA in English or Creative Writing, or relevant work experience
Experience or strong personal interest in working with Outdoor Gear and/or Recreational Brands is a plus
Newell Brands (NASDAQ: NWL) is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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2383
Newell Brands Overview:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid, and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success.
Newell Brands is searching for a Senior Brand Copywriter to join our Outdoor & Recreation (O&R) Design Team to support a portfolio of outdoor brands, including Marmot, Coleman, ExOfficio, Contigo, and Bubba.
This role will sit on the O&R copy team working on two legacy outdoor brands, Marmot and Coleman, beverage brands Contigo and Bubba, plus performance underwear brand, ExOfficio. Strong interest, experience, and knowledge of outdoor gear and core outdoor activities (hiking, backpacking, car camping, climbing, resort and backcountry skiing, mountaineering) is essential to thriving in this role.
The right candidate for this role is comfortable presenting and defending copy and creative ideas to multiple stakeholders. The senior brand writer will have a strong aptitude for concepting brand voice and campaign strategies, with the ability to probe deeply into creative briefs and bring seasonal campaigns and product stories to life across the entire consumer journey, both digitally and OOH.
This writer also demonstrates a keen eye for detail, able to execute copy for email campaigns, product descriptions, paid social, website, and more. The right candidate for this role is comfortable working independently, can set their own priorities and multitask well, but is also a true collaborator and always open to learn. They must be adaptable and able to switch tone of voice while navigating content across different brands. Agency experience and/or Ecommerce experience is a must.
Responsibilities:
Strategize, refine, and deliver on brand promise, tone, voice, and personality
Develop and pitch seasonal, product, and brand campaign concepts and partner with cross-functional stakeholders on planning and briefing
Leverage collaborative tools like Miro and project management platforms to problem solve and create new processes as needed
Conceptualize and write a wide variety of digital and physical copy assets—including campaign headlines, paid social, emails, packaging and hangtags, product copy, website copy, banner ads, in-store signage, physical banners/billboards, video scripts, and more.
Work closely with designers on campaign visuals and launch deliverables
Work with producers/project managers and other stakeholders to deliver copy in accordance with business needs and on deadline
Stay abreast of innovations and best practices in ecommerce creative
Leverage web analytics, customer insights, and user feedback to optimize content impact
Adhere to internal, brand, and retailer style guides to maintain content standards
Perform other tasks as needed
Qualifications:
The successful candidate will be a proven team contributor with experience working on brand campaigns at an ad agency or an in-house team
Outdoor Industry, Apparel, E-commerce, and/or CPG direct-to-consumer experience is a plus
4-6 years of copywriting work experience; 1-2+ years as Copy Lead/Senior writer preferred
Demonstrated integrity and maturity, and a solution-oriented approach to challenges
Ability to operate independently given direction
Ability to work well with both speed and simplicity
Strong written and verbal communication skills
Interpersonal savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
Detail-oriented and operationally-focused
Ability to adapt to various rounds of feedback from multiple stakeholders and pivot accordingly
Demonstrated ability to juggle multiple activities and assignments simultaneously
BA in English or Creative Writing, or relevant work experience
Experience or strong personal interest in working with Outdoor Gear and/or Recreational Brands is a plus
Newell Brands (NASDAQ: NWL) is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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