Social Media Coordinator

Key Tasks that the Social Media Content Coordinator is responsible for include, but are not limited to:Develop a cohesive social media strategy, inclusive of brand-driving and sales-driving initiatives on appropriate social platforms.Oversee day-to-day social media activities which include developing, curating and distributing diverse content on all social platforms, driving customer engagement, and building a social community around the Cavender's brand through thoughtful, relevant commentary.Supports long-term customer acquisition, brand enhancement and monitoring of company's online reputation.Onsite social media presence and support at special events; rodeos, grand openings, etc.Content copywriter and creative support for various marketing needs: emails, blog, website, magazines, etc.Supports customer service and store usage of social media management software and approves store social postings.Lead growth of influencer marketing to extend reach and strengthen brand positioning.Curates and leverages vendor social media partnerships.Leverage western and fashion knowledge to provide creative support and guidance on fashion photo shoots.Collaborate with the in-house marketing and design teams to create effective marketing campaigns.Research and identify emerging social media trends, features and innovative usage.Experiment with new and alternative ways to leverage social media activities to encourage customer engagement and gain insights into customer behavior and buying patterns.Creates and executes special projects as assigned or needed.Ensure all materials are on time, error-free, and optimized to deliver on key performance indicators.Qualifications and Education RequirementsA Bachelor's degree from an accredited institution with a preferred focus in Marketing, Business or relevant field.Minimum 2 years of experience in social media marketing, with verifiable success growing brands using differing strategies on multiple social media platforms.Experience in the western lifestyle and strong knowledge of western fashion is critical.Excellent oral and written communication skills.Preferred SkillsPassionate about social media content and extremely active in that community.Experience with models and fashion photo shoots is a plus.Additional digital marketing experience is a plus.Possesses excellent problem solving, critical thinking, presentation and communication skills.Strong organizational skills and attention to detail.Knowledge of traditional and digital marketing tools.Action oriented with ability to prioritize and drive results.Ability to work individually on a project or within a team environment.Ability to handle high pressure/stressful situations in a professional manner.Cavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law. Cavender's will provide reasonable accommodation for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361-2555 or visit your nearest Cavender's store.