Email Marketing Coordinator

OverviewThe Email Marketing Coordinator will manage and execute email marketing campaigns from planning through delivery. The coordinator will work with merchants, marketing teams, and content creators to optimize the email channel's performance, drive engagement, and support customer loyalty. This role reports directly to the Digital Marketing Manager. Responsibilities include scheduling and tracking results, while ensuring all teams are aligned and working towards common goals.Duties and ResponsibilitiesSupport the "Cavender's Culture" and drive our Mission, Vision, and ValuesMaintain and manage the email calendar, ensuring alignment with marketing campaigns, product launches, sales, and promotional effortsPartner with merchants, creative teams, and marketing stakeholders to gather and prioritize content ideasLead planning meetings to discuss upcoming campaigns, content wish lists, and potential opportunitiesOversee the development, testing, and deployment of email campaigns, ensuring that all emails are on-brand, error-free, and meet established deadlinesReview email proofs ensuring content, links, and images are accurateText emails to ensure proper functionality across devices and browsers, catching any issues before launchTrack email metrics (open rates, click-through rates, conversion) and collaborate with analytics teams to optimize campaigns, providing insights and feedback to improve future content and strategiesTracking and managing edits from internal and external design partnersUtilize Braze tool to manage campaign setups, segmentation, and automationMonitor competitor email strategies and stay updated on the latest email marketing trends and best practices to keep our campaigns competitive and effectiveStay updated on email marketing best practices and trendsRecommend and implement tests to optimize engagement, such as A/B tests, dynamic content, and personalized journeysQualifications and Requirements3+ years of experience in Email marketingWorking knowledge of Microsoft Office Suite, Google Docs, CSS, and HTMLFamiliarity with email compliance and best practices (e.g., CAN-SPAM)Strong writing and proof-reading skillsExcellent organization and analytical skillsExperience with A/B testing and analyzing email performance dataAbility to collaborate effectively with other team membersProject management experienceHands-on technical and functional experience as a practitioner of tools and technologies such as Google Analytics, ESPs (Braze), Asana, and Adobe suiteAbility to interpret documentsAssociate must be able to read and understand EnglishAssociate must be able to stay alert during work hours assignedBased in Tyler, TX at our home office; Tyler area residencePreferred SkillsBachelor's degree in Marketing or Business preferredExperience in retail apparel or other branded consumer goodsA preference for a fast-paced environmentStrategic and analytical mindset, always looking to proactively improve processes and customer experienceCavender's is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, military status, national origin, sex, ancestry, age, sexual orientation, pregnancy, disability, genetic information, or any other personal characteristic protected under federal, state, or local law.Cavender's will provide reasonable accommodations for persons with a disability upon request. If you have a disability and need assistance completing the application, please call Customer Service at (888) 361 - 2555 or visit your nearest Cavender's store.