Xsolla
VP of Product Marketing
Xsolla, Los Angeles, California, United States, 90079
We are seeking a visionary product marketing leader to drive Xsolla's product positioning, go-to-market strategies, and developer-centric messaging. This role will bridge the gap between our innovative products and our diverse game developer/publisher audience, ensuring our solutions resonate with the gaming industry's unique needs while expanding our Product-Led Growth (PLG) initiatives.This role offers the opportunity to shape the future of game commerce and make a significant impact in the global gaming industry. The ideal candidate will combine strategic thinking, technical understanding, and a passion for gaming to drive Xsolla's growth and success, while ensuring our solutions remain accessible and valuable to developers of all sizes.
RESPONSIBILITIES
Lead and develop a high-performing Product Marketing Management team, aligning their efforts with Xsolla's product and business goals.Collaborate closely with the Product Office to translate complex technical features into compelling value propositions for game developers and publishers of all sizes.Develop and execute go-to-market strategies for new products and features, coordinating across Product, Marketing, and Business Development teams.Craft and oversee the creation of developer-centric marketing content, ensuring it speaks to the needs of both indie developers and large game companies.Drive product positioning and messaging strategies that differentiate Xsolla in the competitive game industry landscape, emphasizing our commitment to equal access for all developers.Implement and oversee a metrics-driven approach to measure the impact of product marketing initiatives on adoption, retention, and revenue.Represent Xsolla at industry events, speaking engagements, and in media interactions to build thought leadership in the gaming space.Work with the Business Development team to create effective sales enablement materials and strategies that resonate with developers of all scales.Expand and refine Xsolla's Product-Led Growth strategy, integrating it with our existing sales-led approach to create a comprehensive growth model.Collaborate closely with Developer Experience teams to ensure all marketing efforts align with developer needs and preferences.Synthesize insights from the hundreds of game events Xsolla attends annually to inform product positioning and marketing strategies.Develop strategies to showcase how Xsolla's solutions can scale from individual indie developers to large game companies, emphasizing our flexibility and comprehensive offering.Work closely with the existing CMO and marketing team to ensure alignment between product marketing initiatives and experiential marketing, events, and release week announcements.Collaborate with the events team to maximize Xsolla's presence and impact at industry conferences and trade shows.Lead the planning and execution of quarterly release weeks, crafting compelling narratives and coordinating product announcements across all channels.Develop and oversee ongoing product announcements, ensuring consistent and impactful communication of new features and updates to our developer community.Spearhead the creation and execution of an annual developer-centric keynote/event, showcasing Xsolla's innovations and reinforcing our commitment to the developer community.Ensure that all marketing efforts, from large-scale events to individual product updates, consistently reflect Xsolla's developer-centric approach and value proposition.REQUIREMENTS
10+ years of experience in product marketing, preferably in the gaming, software, or tech industryProven track record of successfully marketing B2B SaaS or PaaS solutions to diverse audience segmentsStrong understanding of the gaming industry, game development processes, and publisher needs across various scales of operationExperience in developing and implementing Product-Led Growth strategiesExperience leading and developing high-performing marketing teamsExcellent communication skills with the ability to translate complex technical concepts into compelling narratives for both technical and non-technical audiencesData-driven approach to marketing with experience in marketing analytics and ROI measurementStrategic thinker with the ability to align marketing efforts with broader business goals and developer needsExperience in go-to-market strategy development and execution for new products or featuresExperience in planning and executing large-scale product launches and developer-focused eventsProven ability to work effectively with C-level executives and across multiple departmentsStrong project management skills with the ability to coordinate complex, multi-faceted marketing initiativesBachelor's degree required; MBA or advanced degree preferredPreferred Experience:
Previous experience in a gaming, ad-tech, or fintech companyFamiliarity with blockchain technology and its applications in gamingTrack record of successful quarterly release management and yearly keynote event planning in a tech or gaming companyExperience marketing developer tools or platformsTrack record of successful collaboration with Developer Experience or Developer Relations teams
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.ABOUT XSOLLA:Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.PHYSICAL DEMANDS:The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.
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RESPONSIBILITIES
Lead and develop a high-performing Product Marketing Management team, aligning their efforts with Xsolla's product and business goals.Collaborate closely with the Product Office to translate complex technical features into compelling value propositions for game developers and publishers of all sizes.Develop and execute go-to-market strategies for new products and features, coordinating across Product, Marketing, and Business Development teams.Craft and oversee the creation of developer-centric marketing content, ensuring it speaks to the needs of both indie developers and large game companies.Drive product positioning and messaging strategies that differentiate Xsolla in the competitive game industry landscape, emphasizing our commitment to equal access for all developers.Implement and oversee a metrics-driven approach to measure the impact of product marketing initiatives on adoption, retention, and revenue.Represent Xsolla at industry events, speaking engagements, and in media interactions to build thought leadership in the gaming space.Work with the Business Development team to create effective sales enablement materials and strategies that resonate with developers of all scales.Expand and refine Xsolla's Product-Led Growth strategy, integrating it with our existing sales-led approach to create a comprehensive growth model.Collaborate closely with Developer Experience teams to ensure all marketing efforts align with developer needs and preferences.Synthesize insights from the hundreds of game events Xsolla attends annually to inform product positioning and marketing strategies.Develop strategies to showcase how Xsolla's solutions can scale from individual indie developers to large game companies, emphasizing our flexibility and comprehensive offering.Work closely with the existing CMO and marketing team to ensure alignment between product marketing initiatives and experiential marketing, events, and release week announcements.Collaborate with the events team to maximize Xsolla's presence and impact at industry conferences and trade shows.Lead the planning and execution of quarterly release weeks, crafting compelling narratives and coordinating product announcements across all channels.Develop and oversee ongoing product announcements, ensuring consistent and impactful communication of new features and updates to our developer community.Spearhead the creation and execution of an annual developer-centric keynote/event, showcasing Xsolla's innovations and reinforcing our commitment to the developer community.Ensure that all marketing efforts, from large-scale events to individual product updates, consistently reflect Xsolla's developer-centric approach and value proposition.REQUIREMENTS
10+ years of experience in product marketing, preferably in the gaming, software, or tech industryProven track record of successfully marketing B2B SaaS or PaaS solutions to diverse audience segmentsStrong understanding of the gaming industry, game development processes, and publisher needs across various scales of operationExperience in developing and implementing Product-Led Growth strategiesExperience leading and developing high-performing marketing teamsExcellent communication skills with the ability to translate complex technical concepts into compelling narratives for both technical and non-technical audiencesData-driven approach to marketing with experience in marketing analytics and ROI measurementStrategic thinker with the ability to align marketing efforts with broader business goals and developer needsExperience in go-to-market strategy development and execution for new products or featuresExperience in planning and executing large-scale product launches and developer-focused eventsProven ability to work effectively with C-level executives and across multiple departmentsStrong project management skills with the ability to coordinate complex, multi-faceted marketing initiativesBachelor's degree required; MBA or advanced degree preferredPreferred Experience:
Previous experience in a gaming, ad-tech, or fintech companyFamiliarity with blockchain technology and its applications in gamingTrack record of successful quarterly release management and yearly keynote event planning in a tech or gaming companyExperience marketing developer tools or platformsTrack record of successful collaboration with Developer Experience or Developer Relations teams
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.ABOUT XSOLLA:Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.PHYSICAL DEMANDS:The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.
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