Senior Brand Marketing Manager

Under the general direction of the Chief of Consumer Marketing and the Staff Services Manager II (SSM II) of Brand Strategy & Integrated Marketing, the Senior Brand Marketing Manager (Senior Marketing Specialist) leads the development and implementation of the Lottery’s marketing strategies and programs that drive brand growth, support product launches, and achieve the Lottery’s business objectives. The Senior Brand Marketing Manager is responsible for the development of brand strategy and integrated marketing plans, in collaboration with marketing agencies and cross-functional teams within Marketing to identify opportunities to evolve the brand, build and deliver innovative campaigns, and optimize the Lottery’s integrated marketing planning and execution.The Senior Brand Marketing Manager acts as a lead for the Brand Strategy & Integrated Marketing (BSIM) team and the Lottery’s marketing agencies. The position leads campaign development from strategy to final creative production including, but not limited to, spearheading the development of key art and creative assets for traditional and digital channels such as TV, video, radio, streaming audio, out-of-home, digital advertising, social media, retail marketing, events/experiential marketing, sponsorships, and Lottery’s owned channels and platforms. The Senior Brand Marketing Manager reviews and makes recommendations on paid media plans and media buys, assuring paid media recommendations are effective and align with strategic goals and target audiences. This position may also act as a contract manager for some of the Lottery’s marketing agency contracts and is responsible for making recommendations on program budgets and managing advertising expenditures.This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200.Working Conditions:Schedule: 8:00am to 5:00pm PSTTravel: Moderate; Requires periodic travel to meet with advertising agencies, attend consumer research groups, attend TV commercial shoots, attend other production sessions, or to work on marketing projectsOther: Majority of work conducted in modern, climate-controlled office setting; overtime and travel (including overnight statewide travel) may be required.Important Note:

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Senior Marketing Specialist .In addition to the minimum qualifications,

desirable qualifications

include:A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.At least seven years’ progressive marketing and/or advertising experience in a Brand Marketing role, leading the development, implementation, and stewardship of integrated marketing efforts.At least seven years’ experience working cross-departmentally, collaborating and leading various internal and external teams and stakeholders.A minimum of three years’ experience as a team lead, stewarding marketing staff in the planning, implementing and executing integrated brand marketing and advertising plans/projects.At least five years’ experience directing, managing, and communicating with marketing/advertising agency accounts and creative and media teams.Must have experience managing marketing agencies and stewarding creative and media planning from strategy development through concepting to final production.Experience and active involvement in leading all aspects of creative development and production.Extensive experience and in-depth knowledge of creative production, including traditional and digital channels.Experience in fast-moving consumer goods, lottery, gaming, or entertainment marketing preferred.Strong analytical skills, and a solid understanding of marketing strategy and planning utilizing key metrics.Experience managing and tracking budgets and advertising expenditures.Skilled communicator with experience building presentations and presenting plans/proposals.Strong proficiency with Microsoft Office programs including Word, Excel and PowerPoint. Experience with Adobe Spark a plus.

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