Sr. CRM Analyst

About Delta Faucet: Delta Faucet Company is a premier manufacturer of kitchen and bathroom fixtures, renowned for our commitment to innovation, design excellence, and delivering high-quality products that enhance everyday living. As part of the Masco Corporation family, we are dedicated to sustainability and innovation, creating solutions that blend style, functionality, and purpose. We foster an inclusive culture where every voice is valued, and diverse perspectives drive our success. At Delta Faucet, we believe in empowering our team members to thrive and grow while making a meaningful impact. Join us in shaping the future of home improvement and creating lasting experiences for our customers and communities. Your Role at Delta Faucet: As a Sr. CRM Analyst , you will implement the CRM and Salesforce strategy, roadmap, and execution to drive enhanced customer experience, retention, loyalty, and account growth. This role partners with IS, channel marketing, channel sales, agencies, customers, consulting partners, and other external parties to deliver a high-impact CRM experience. As an individual contributor, you will partake in supporting the Salesforce implementation under the direction of the Salesforce lead. Responsibilities: Salesforce Strategy & Execution: Support the Salesforce strategy and execution, including the Salesforce project roadmap (B2B, OMS, etc.), Trade portal management, CRM/leads/contact management, system and data integration (leads, etc.), process mapping/purchase pathing/CRM management, rewards management, event tracking, lead scoring, and data quality/integrity. Training & Change Management: Build training and change management plans, onboarding procedures, SOPs, SOWs, form management (Formstack or Salesforce Forms), and conduct User Acceptance Testing (UAT). Agency Coordination: Improve coordination with agencies on lead identification, opportunity management, and sales strategy. Qualifications: Experience/Background: Bachelor's degree in business, Information Systems, Marketing, or a related field preferred. Minimum of 5 years in CRM analysis and management experience. CRM Expertise: Strong expertise in Salesforce and CRM systems. Project Management: Demonstrated project management skills, with the ability to coordinate among multiple internal and external parties. Strategy Implementation: Experience in strategy and roadmap implementation. Software Testing: Experience in software testing, including UAT and QAT. Communication: Excellent communication skills with the ability to actively listen and capture stakeholder input and feedback. Why Join Us? At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization. Here are some of the benefits we offer for your personal and professional growth: Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company. Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe. Hybrid Work Model: A hybrid work environment consisting of in-office and fully remote work. Company: Delta Faucet Company Full time Hiring Range: $83,900.00 - $131,890.00 Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills. Delta Faucet Company (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company. Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information. E-Verify Participation Poster: English & Spanish E-verify Right to Work Poster: English, Spanish