ENGINEERINGUK
Director - Consumer Insights & Marketing Analytics
ENGINEERINGUK, Atlanta, Georgia, United States, 30383
Director - Consumer Insights & Marketing Analytics
What You'll Do
The Consumer Insights & Marketing Analytics Product Owner is responsible for delivering end-to-end data products. You will act as a SME on our team for the Consumer Insights & Marketing subject area.
You are tasked with not only developing data pipelines, warehouses, analytical solutions, but also to establish relationships with Marketing Services executive leadership and representing D&A Technologies org on key strategic efforts. You will spend half of your time with the engineering team and the other half with Marketing & PACS, Marketing Transformation office (MTO) and Marketing Technologies to understand business problems and gathering market intelligence. Partner closely with Marketing Services, Marketing Technologies & MTO organizations to
understand priorities and ensure data solutions are in place
to meet ongoing demands and changing. Act as trusted advisor and establish great rapport with other product managers, business partners, cross-functional stakeholders and engineering teams, to maintain high levels of visibility, efficiency, and collaboration. Create and maintain the current and target data integration, architecture and platform roadmaps, reference material and design diagrams. Enable product vision from product management and operations teams into actionable product
roadmap
and
releases . Support the marketing and analytics strategy
that will allow Consumer Insight Measurement and Analytics (CIMA) to improve efficiency and capabilities. Work with the product managers, business stakeholders and operations teams to understand product discovery/definition and convert to
actionable items
on the backlog. Prioritize
and
sequence
the backlog through feature mapping, user story creation, definition of acceptance criteria and document it in tool. Write effective user stories with
SMART
goals. Stay attuned to evolving consumer and marketing technology/media trends. Ensure the business and engineering team is working on stories that
maximize value . Assist in
enriching the data collateral , such as metadata, quality profiling, DataOps and FinOps. Coach & develop
the next generation of engineering talent on consumer insights and marketing analytics subject area. Required Qualifications
10+ years of experience in delivering BI and advanced analytics solutions in Marketing and Sales Analytics & Optimization ( MSAO ) and
CIMA . 5+ years of work experience writing
Product Discovery/Definition
for software in a Product Owner role. Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people. Deep understanding of
marketing domain and datasets
(covering CDPs, DMPs, DAMs and DTC eCommerce), customer surveys and segmentation, data analytics and modeling. Experience with Lift analysis, Marketing Mix Modeling and Forecasting, Attribution, analyzing campaign effectiveness, conversion rates etc. Experience working with 3rd party data from aggregators like Nielsen, Kantar, Ipsos etc. Proficiency in media platforms and 3rd Party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) and digital channels (Search, Display, Social, Video and Email). Proven experience in automating data life cycle management. Experience in the beverage or consumer goods industry is a plus. Experience in Agile development including Scrum and lean techniques. Skills : Agile Methodology; Influencing; Waterfall Project Management; Microsoft Azure; Risk Mitigation Strategies; Strategic IT; Business Processes; Change Management; Business Value Creation; Negotiation; Process Improvement Plans.
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What You'll Do
The Consumer Insights & Marketing Analytics Product Owner is responsible for delivering end-to-end data products. You will act as a SME on our team for the Consumer Insights & Marketing subject area.
You are tasked with not only developing data pipelines, warehouses, analytical solutions, but also to establish relationships with Marketing Services executive leadership and representing D&A Technologies org on key strategic efforts. You will spend half of your time with the engineering team and the other half with Marketing & PACS, Marketing Transformation office (MTO) and Marketing Technologies to understand business problems and gathering market intelligence. Partner closely with Marketing Services, Marketing Technologies & MTO organizations to
understand priorities and ensure data solutions are in place
to meet ongoing demands and changing. Act as trusted advisor and establish great rapport with other product managers, business partners, cross-functional stakeholders and engineering teams, to maintain high levels of visibility, efficiency, and collaboration. Create and maintain the current and target data integration, architecture and platform roadmaps, reference material and design diagrams. Enable product vision from product management and operations teams into actionable product
roadmap
and
releases . Support the marketing and analytics strategy
that will allow Consumer Insight Measurement and Analytics (CIMA) to improve efficiency and capabilities. Work with the product managers, business stakeholders and operations teams to understand product discovery/definition and convert to
actionable items
on the backlog. Prioritize
and
sequence
the backlog through feature mapping, user story creation, definition of acceptance criteria and document it in tool. Write effective user stories with
SMART
goals. Stay attuned to evolving consumer and marketing technology/media trends. Ensure the business and engineering team is working on stories that
maximize value . Assist in
enriching the data collateral , such as metadata, quality profiling, DataOps and FinOps. Coach & develop
the next generation of engineering talent on consumer insights and marketing analytics subject area. Required Qualifications
10+ years of experience in delivering BI and advanced analytics solutions in Marketing and Sales Analytics & Optimization ( MSAO ) and
CIMA . 5+ years of work experience writing
Product Discovery/Definition
for software in a Product Owner role. Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people. Deep understanding of
marketing domain and datasets
(covering CDPs, DMPs, DAMs and DTC eCommerce), customer surveys and segmentation, data analytics and modeling. Experience with Lift analysis, Marketing Mix Modeling and Forecasting, Attribution, analyzing campaign effectiveness, conversion rates etc. Experience working with 3rd party data from aggregators like Nielsen, Kantar, Ipsos etc. Proficiency in media platforms and 3rd Party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) and digital channels (Search, Display, Social, Video and Email). Proven experience in automating data life cycle management. Experience in the beverage or consumer goods industry is a plus. Experience in Agile development including Scrum and lean techniques. Skills : Agile Methodology; Influencing; Waterfall Project Management; Microsoft Azure; Risk Mitigation Strategies; Strategic IT; Business Processes; Change Management; Business Value Creation; Negotiation; Process Improvement Plans.
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