Mondelēz International
Senior Global Marketing Manager, Trident and Halls
Mondelēz International, Trenton, New Jersey, United States,
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and deliver business objectives. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Job Summary:
We are seeking a highly experienced and strategic Senior Global Brand Manager to lead the development and execution of category and brand strategies for our Refreshing Gum and Candy portfolio. This role will focus on driving innovation and communication platforms for iconic global brands such as Trident and Halls, while ensuring alignment with local teams to deliver long-term business objectives. The ideal candidate will have a proven track record in brand management, innovation pipeline development, and cross-functional leadership within the FMCG industry. Preferred candidates will have previous experience in a global role or working across multiple markets.
Key Responsibilities:
Category & Brand Strategy:
Lead the creation and evolution of the global category and brand strategy for the Refreshing Gum and Candy portfolio, ensuring it aligns with business goals and market trends.
Innovation Strategy & Pipeline Development:
Develop a robust consumer-driven innovation pipeline for Trident and Halls, identifying new product opportunities that drive growth, and oversee the end-to-end process from concept to market launch.
Global Communication Platforms:
Develop and implement global communication platforms, leveraging the Brand Experience Model to ensure consistent and compelling messaging across all markets. Establish global partnerships to enhance brand presence and engagement.
Local Market Influence & Leadership:
Leverage influencing skills to encourage alignment to global vision and brand ambition. Act as a strategic partner to local marketing teams, encouraging and monitoring growth across key brands to deliver long-term plans.
Cross-functional Collaboration and Agency Management:
Work closely with cross-functional teams, including R&D, Finance, and Supply Chain, to ensure seamless execution of marketing strategies and projects. Lead agency teams to deliver on brand strategy and communications plans.
Data-driven Decision Making:
Utilize consumer insights, market research, and competitive analysis to guide decision-making, optimize marketing investments, and refine strategies for maximum impact.
Key Competencies:
Strategic thinking and leadership.
Ability to influence and inspire across diverse teams and regions.
Results-oriented with a passion for driving growth.
Excellent communication and interpersonal skills.
Resilience and ability to deal with an ambiguous environment.
What extra ingredients you will bring:
Proven experience in designing and executing innovation pipelines.
Strong track record in developing marketing campaigns and communication platforms.
Ability to influence and collaborate with cross-functional and local market teams.
Excellent project management, leadership, and communication skills.
Strong analytical skills with the ability to leverage data to make informed decisions.
7+ years of relevant job experience.
Bachelor’s Degree in Economics, Business, Marketing or relevant field required; master’s degree preferred.
Ability to travel: Approx. 30%.
Location: Remote.
Business Unit Summary:
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Details:
Title:
Senior Global Marketing Manager, Trident and Halls
Function:
Marketing
Date:
1/15/2024
Job ID:
R-123042
Work Schedule:
Full time
Job Type:
Regular
Location:
Remote Worker - New Jersey, USA
#J-18808-Ljbffr
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and deliver business objectives. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Job Summary:
We are seeking a highly experienced and strategic Senior Global Brand Manager to lead the development and execution of category and brand strategies for our Refreshing Gum and Candy portfolio. This role will focus on driving innovation and communication platforms for iconic global brands such as Trident and Halls, while ensuring alignment with local teams to deliver long-term business objectives. The ideal candidate will have a proven track record in brand management, innovation pipeline development, and cross-functional leadership within the FMCG industry. Preferred candidates will have previous experience in a global role or working across multiple markets.
Key Responsibilities:
Category & Brand Strategy:
Lead the creation and evolution of the global category and brand strategy for the Refreshing Gum and Candy portfolio, ensuring it aligns with business goals and market trends.
Innovation Strategy & Pipeline Development:
Develop a robust consumer-driven innovation pipeline for Trident and Halls, identifying new product opportunities that drive growth, and oversee the end-to-end process from concept to market launch.
Global Communication Platforms:
Develop and implement global communication platforms, leveraging the Brand Experience Model to ensure consistent and compelling messaging across all markets. Establish global partnerships to enhance brand presence and engagement.
Local Market Influence & Leadership:
Leverage influencing skills to encourage alignment to global vision and brand ambition. Act as a strategic partner to local marketing teams, encouraging and monitoring growth across key brands to deliver long-term plans.
Cross-functional Collaboration and Agency Management:
Work closely with cross-functional teams, including R&D, Finance, and Supply Chain, to ensure seamless execution of marketing strategies and projects. Lead agency teams to deliver on brand strategy and communications plans.
Data-driven Decision Making:
Utilize consumer insights, market research, and competitive analysis to guide decision-making, optimize marketing investments, and refine strategies for maximum impact.
Key Competencies:
Strategic thinking and leadership.
Ability to influence and inspire across diverse teams and regions.
Results-oriented with a passion for driving growth.
Excellent communication and interpersonal skills.
Resilience and ability to deal with an ambiguous environment.
What extra ingredients you will bring:
Proven experience in designing and executing innovation pipelines.
Strong track record in developing marketing campaigns and communication platforms.
Ability to influence and collaborate with cross-functional and local market teams.
Excellent project management, leadership, and communication skills.
Strong analytical skills with the ability to leverage data to make informed decisions.
7+ years of relevant job experience.
Bachelor’s Degree in Economics, Business, Marketing or relevant field required; master’s degree preferred.
Ability to travel: Approx. 30%.
Location: Remote.
Business Unit Summary:
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
Job Details:
Title:
Senior Global Marketing Manager, Trident and Halls
Function:
Marketing
Date:
1/15/2024
Job ID:
R-123042
Work Schedule:
Full time
Job Type:
Regular
Location:
Remote Worker - New Jersey, USA
#J-18808-Ljbffr