Social Media Strategist

SUMMARY:In search of a versatile and strategic Social Media Strategist to elevate our brand's digital presence. The role is integral to our marketing strategy, requiring a candidate who is not only a social media expert but also a savvy marketer aligned with our business goals. This role calls for a candidate who can independently manage our social media presence while contributing to broader marketing objectives. The ideal candidate will be a strategic thinker, a creative communicator, and an adept analyst, ready to make a significant impact on our brand's digital footprint.Please note this role is based out of our Corporate HQ in Brookfield, WI four days a week with the option to work remotely on Friday!ESSENTIAL DUTIES AND RESPONSIBILITIES:Design and execute social media strategies that align with overall business objectives.Develop and implement social media strategies that resonate with Millennials and Gen Z, aligning with Novus's mission to demystify home mortgages.Create and curate engaging, informative content that simplifies mortgage concepts and processes.Manage social media content creation and curation across platforms.Oversee social media budget, ensuring cost-effective and ROI-driven campaigns.Integrate social media efforts with other marketing channels for a unified approach.Uphold brand integrity across social media narratives and interactions.Stay ahead of digital trends, innovate, and keep our brand competitive.Analyze social media metrics, leveraging insights for strategic adjustments.Manage customer feedback and insights on social platforms to inform marketing strategies.Handle brand reputation and crisis management on social media.Ensure all social media activities are compliant with legal and ethical standards.Required Education and Experience:Bachelor's degree in Marketing, Communications, or related field preferred but not requiredCombination of education and experience will be consideredDemonstrated experience in social media management and digital marketing.Strong understanding of content creation, SEO, and analytics tools.Exceptional communication skills and the ability to multitask.Proven ability in budget management and data-driven decision-making.Knowledge of current social media trends and technologies.Familiarity with legal/ marketing compliance- preferred but not requiredEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)