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CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,000 locations globally.

Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.

Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.

Overview:

Elevate your career with CHAGEE as a Social Media Specialist. In this role, you will play a pivotal role in shaping CHAGEE’s digital presence. This role is perfect for someone with a strong passion for social media, digital storytelling, and audience engagement. You will be responsible for executing social media strategies, creating compelling content, and fostering an engaged community across Instagram, TikTok, and other relevant platforms. Your goal will be to drive brand awareness, increase engagement, and enhance CHAGEE’s position as a leader in the modern tea experience.

What you'll do:

Social Media Strategy & Execution

• Brainstorm, propose, and execute creative content ideas that align with CHAGEE’s brand voice, mission, and marketing objectives.
• Assist in planning and managing the Instagram and TikTok content calendar, ensuring a consistent posting schedule with relevant, timely, and engaging content.
• Research industry trends, competitor activities, and emerging social media trends to ensure CHAGEE stays ahead of the curve.
• Identify and test new social media features and content formats to enhance engagement and reach.

Content Creation & Production

• Develop original and visually engaging content for Instagram and TikTok, including posts, stories, reels and carousels, in collaboration with in-house designers and external agencies.
• Utilize photography, video editing, and design tools (e.g., Canva, Adobe Spark, CapCut, Premiere Pro) to create high-quality social content.
• Coordinate product photography and video shoots, ensuring consistent brand representation across all digital assets.
• Lead storyboarding and oversee content production, working closely with agencies, photographers, and videographers to bring brand campaigns to life.

Engagement & Community Management

• Monitor social media channels (Instagram, TikTok, and others) to engage with followers, respond to DMs, and moderate comments.
• Foster strong relationships with CHAGEE’s online community by initiating conversations and responding to customer queries in a timely and brand-appropriate manner.
• Collaborate with Key Opinion Leaders (KOLs) and influencers to amplify brand messaging and expand audience reach.
• Identify and engage with user-generated content (UGC) to strengthen brand advocacy and authenticity.

Analytics & Reporting

• Track key social media performance metrics, including engagement rates, follower growth, reach, and conversions.
• Support the creation of weekly, monthly, and post-campaign social media reports, providing insights and recommendations to optimize content and engagement strategies.
• Use data-driven insights to refine social media campaigns and improve audience targeting.

Additional Responsibilities

• Identify emerging social media channels, industry trends, and best practices to keep CHAGEE at the forefront of digital marketing innovation.
• Support influencer and agency onboarding, ensuring smooth collaboration and campaign execution.
• Demonstrate flexibility and adaptability in a rapidly evolving environment.
• Be prepared for duties and responsibilities to evolve, and show a willingness to step outside of your usual scope to support the company's growth. Expect opportunities for personal and professional growth as you navigate new challenges.

Experience you need to be successful

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in social media management, content creation, or digital marketing.
• Proven experience growing and managing brand social media accounts, particularly Instagram and TikTok.
• Experience working with influencers, content creators, or brand partnerships is a plus.
• Excellent command of English, with strong writing and verbal communication skills.
• Strong creativity and ideation skills, with an ability to think outside the box.
• Strong initiative, problem-solving, and ability to work independently and proactively.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite (Photoshop, Premiere Pro), or other design and video editing platforms.
• Excellent planning, organization, and time management skills with the ability to handle multiple projects in a fast-paced environment.
• In-depth understanding of social media metrics, audience behavior, and platform algorithms.

What We Offer:

• Competitive salary
• 401K with company match to secure your future
• Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents
• On-site fitness center and wellness programs
• Generous paid time off and sick policy
• Income protection including Disability, Life, and AD&D insurance
• EAP Program to support your wellness objectives

Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the US market. Join us in shaping the future of premium tea culture and creating unforgettable experiences that will captivate global tea enthusiasts. Apply now and be part of something truly extraordinary!

The expected base salary range for this position is $65,000 - $85,000 annually. Your actual base compensation will be determined on a case-by-case basis and may vary based on considerations including (but not limited to): relevant knowledge and experience for this position, skills, education, certifications, and more.