OnHires
Product Marketing Manager
OnHires, San Francisco, California, United States, 94199
About CompanyThe company is a liquidity and technology provider of solutions for the crypto and foreign exchange (FX) industry. It specializes in B2B services and products, catering to a wide range of clients including large licensed brokers, crypto exchanges, crypto brokers, forex brokers, hedge and crypto funds, and professional managers.
Key Responsibilities:Strategy & Development
• Collaborate with operational and development teams to refine the B2Prime roadmap.• Expand the range of trading instruments to meet market demands.• Lead integration with payment providers, enabling seamless transactions through cards, Apple Pay, and other platforms.• Oversee the website’s functionality, ensuring it supports trading activities and onboarding processes effectively.• Integrate tools such as TradingView to enhance user experience and provide clients with advanced trading capabilities.Digital Marketing & Channel Activation
• Design, implement, and optimize digital marketing strategies to drive user acquisition and retention.• Develop and manage B2Prime’s presence on social media platforms, including launching and maintaining a Telegram channel.• Create and manage customer onboarding flows, leveraging automation to ensure a seamless and personalized onboarding experience.• Coordinate marketing efforts around new feature releases and partnerships.Customer Monetization & Partnership Development
• Develop and implement strategies for monetizing client funds through institutional partnerships and liquidity providers.• Collaborate with external partners to enhance customer offerings and create revenue streams.• Lead the creation of customer loyalty programs, ensuring continuous engagement and retention.Cross-Functional Collaboration
• Work closely with the sales, customer success, tech, and compliance teams to ensure alignment between product features, customer needs, and regulatory requirements.• Lead product launches by coordinating efforts between internal and external teams, and creating compelling marketing materials.• Ensure smooth coordination for all project tasks, including managing a centralized task database in Jira for tracking deliverables.Data-Driven Decision Making
• Use market insights, product usage data, and customer feedback to continually optimize marketing and product strategies.• Develop reporting dashboards to monitor key performance indicators (KPIs) and evaluate the effectiveness of marketing campaigns.Operational Efficiency• Maintain B2Prime’s website and ensure its optimal performance for both marketing and trading operations• Oversee the restructuring of customer onboarding processes, focusing on efficiency and user satisfaction.• Organize meetings with external contractors, prepare meeting materials, and manage ongoing collaborations.Requirements:Education & Experience• Bachelor’s degree in Marketing, Business, or related fields. MBA or advanced degree is a plus.• 3+ years of experience in the brokerage space.• Proven track record in expanding product offerings and integrating digital payment systems.Technical & Marketing Skills• Deep knowledge of digital marketing, CRM systems, and marketing automation tools.• Experience in integrating external platforms and payment providers to enhance customer experience• Strong understanding of financial markets, trading platforms, and the fintech ecosystem.Industry Knowledge• Expertise in fintech, crypto, and blockchain technologies.• Understanding of the regulatory environment in the financial sector and the ability to navigate compliance considerations.Adaptability• Ability to thrive in a fast-paced environment with evolving priorities.• A proactive approach to solving challenges and driving continuous improvement.
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Key Responsibilities:Strategy & Development
• Collaborate with operational and development teams to refine the B2Prime roadmap.• Expand the range of trading instruments to meet market demands.• Lead integration with payment providers, enabling seamless transactions through cards, Apple Pay, and other platforms.• Oversee the website’s functionality, ensuring it supports trading activities and onboarding processes effectively.• Integrate tools such as TradingView to enhance user experience and provide clients with advanced trading capabilities.Digital Marketing & Channel Activation
• Design, implement, and optimize digital marketing strategies to drive user acquisition and retention.• Develop and manage B2Prime’s presence on social media platforms, including launching and maintaining a Telegram channel.• Create and manage customer onboarding flows, leveraging automation to ensure a seamless and personalized onboarding experience.• Coordinate marketing efforts around new feature releases and partnerships.Customer Monetization & Partnership Development
• Develop and implement strategies for monetizing client funds through institutional partnerships and liquidity providers.• Collaborate with external partners to enhance customer offerings and create revenue streams.• Lead the creation of customer loyalty programs, ensuring continuous engagement and retention.Cross-Functional Collaboration
• Work closely with the sales, customer success, tech, and compliance teams to ensure alignment between product features, customer needs, and regulatory requirements.• Lead product launches by coordinating efforts between internal and external teams, and creating compelling marketing materials.• Ensure smooth coordination for all project tasks, including managing a centralized task database in Jira for tracking deliverables.Data-Driven Decision Making
• Use market insights, product usage data, and customer feedback to continually optimize marketing and product strategies.• Develop reporting dashboards to monitor key performance indicators (KPIs) and evaluate the effectiveness of marketing campaigns.Operational Efficiency• Maintain B2Prime’s website and ensure its optimal performance for both marketing and trading operations• Oversee the restructuring of customer onboarding processes, focusing on efficiency and user satisfaction.• Organize meetings with external contractors, prepare meeting materials, and manage ongoing collaborations.Requirements:Education & Experience• Bachelor’s degree in Marketing, Business, or related fields. MBA or advanced degree is a plus.• 3+ years of experience in the brokerage space.• Proven track record in expanding product offerings and integrating digital payment systems.Technical & Marketing Skills• Deep knowledge of digital marketing, CRM systems, and marketing automation tools.• Experience in integrating external platforms and payment providers to enhance customer experience• Strong understanding of financial markets, trading platforms, and the fintech ecosystem.Industry Knowledge• Expertise in fintech, crypto, and blockchain technologies.• Understanding of the regulatory environment in the financial sector and the ability to navigate compliance considerations.Adaptability• Ability to thrive in a fast-paced environment with evolving priorities.• A proactive approach to solving challenges and driving continuous improvement.
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