Oak HC/FT
Senior Product Marketing Manager
Oak HC/FT, Baltimore, Maryland, United States,
Senior Product Marketing ManagerGeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit
www.genedx.com .The Sr. Product Marketing Manager is responsible for defining product positioning and messaging, and driving increased awareness, understanding, utilization and demand for GeneDx products.ResponsibilitiesDevelop clear and compelling product positioning and messaging that differentiates our products in the market and ensures consistency across all marketing channels.Create and execute go-to-market plans for new product launches, collaborating with marketing stakeholders and coordinating cross-functionally to ensure successful implementation of the plan.Stay up-to-date on the industry and our competition to evaluate the strength of our product messaging and positioning and refine as needed.Collaborate with the broader marketing team to deliver compelling multi-channel product marketing materials that resonate with key audiences.Collaborate with marketing, medical affairs, product and other stakeholders to validate, update and maintain core claims made about our product's benefits.Qualifications8+ years experience in product marketing or similar marketing roles.Exceptional strategic-thinking and problem-solving skills.Excellent communication and interpersonal skills.Ability to communicate in a strong, clear, simple and compelling manner to drive impact and influence.Ability to thrive in a fast-paced and ambiguous environment while adapting to a rapidly growing organization.Benefits include:Paid Time Off (PTO)Health, Dental, Vision and Life insurance401k Retirement Savings PlanEmployee DiscountsVoluntary benefitsGeneDx is an Equal Opportunity Employer.All privacy policy information can be found
here .
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www.genedx.com .The Sr. Product Marketing Manager is responsible for defining product positioning and messaging, and driving increased awareness, understanding, utilization and demand for GeneDx products.ResponsibilitiesDevelop clear and compelling product positioning and messaging that differentiates our products in the market and ensures consistency across all marketing channels.Create and execute go-to-market plans for new product launches, collaborating with marketing stakeholders and coordinating cross-functionally to ensure successful implementation of the plan.Stay up-to-date on the industry and our competition to evaluate the strength of our product messaging and positioning and refine as needed.Collaborate with the broader marketing team to deliver compelling multi-channel product marketing materials that resonate with key audiences.Collaborate with marketing, medical affairs, product and other stakeholders to validate, update and maintain core claims made about our product's benefits.Qualifications8+ years experience in product marketing or similar marketing roles.Exceptional strategic-thinking and problem-solving skills.Excellent communication and interpersonal skills.Ability to communicate in a strong, clear, simple and compelling manner to drive impact and influence.Ability to thrive in a fast-paced and ambiguous environment while adapting to a rapidly growing organization.Benefits include:Paid Time Off (PTO)Health, Dental, Vision and Life insurance401k Retirement Savings PlanEmployee DiscountsVoluntary benefitsGeneDx is an Equal Opportunity Employer.All privacy policy information can be found
here .
#J-18808-Ljbffr