SEMI
Content Marketing Manager
SEMI, Milpitas, California, United States, 95035
Compensation: $92,000 - $122,600
per year (SF Bay Area candidates only)
The exact compensation may vary based upon skills & experience
Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.
Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.
This is a full-time exempt position reporting into our Director of Digital Marketing in our Milpitas office
Position Description:
We are looking for an experienced Content Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and implementing content marketing strategies that promote our company's products and services. This role involves creating engaging content that attracts and engages the target audience, drives website traffic, and generates leads.
Core Responsibilities:
Develop and implement Content Marketing strategies that support the company's business goals and maps to key touch points and customer journey phases
Create and manage engaging content for the company's website, blog, social media, email, and other digital channels ensuring it fits key messaging and brand voice
In collaboration with product marketing team, work with agency/contract resource to finalize content for marketing collateral such as datasheets, white papers, case studies etc.
Develop creative copy for the website, email and other digital channels
Manage and analyze the effectiveness of marketing campaigns and adjust strategies as needed via A/B testing
Leverage SEO insights, data & competitive analysis to adjust content strategy, identify content opportunities & optimize existing content
Stay up-to-date with the latest trends and best practices in content marketing
What Success Looks Like:
You ensure alignment of the company's offerings with member needs, driving revenue growth and customer retention
You provide quality content marketing support to product marketing managers, marketing communications managers, digital marketing and product teams able to take existing positioning and key messaging into digital marketing content for paid owned and earned media
You deliver ideas clearly and confidently, using creative approaches to translate complex concepts into resonant messages
You lead multiple projects at a time, defining the scope of work, deliverables, and timelines
Experience & Success Factors:
Bachelor's degree in Marketing, Communications, or a related field
5+ years experience as a Content Marketing Manager or similar role
Experience in technology industry, semiconductor would be a plus
Excellent writing and editing skills
Technical writing experience is good to have
Strong project management and organizational skills
Excellent communication skills
Positive and open-minded attitude
Collaborative and team-oriented approach
Organized, great attention to detail
Proficiency in MS Suites, project management tools such as SmartSheets, Asana or Wrike
SEO and Google Analytics required.
SEMRush or similar tool experience preferred
HTML/CSS experience
Photoshop basics preferred
Drupal CMS experience – nice to have
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a talented and passionate team with opportunities to work with senior executives.
Professional development and growth opportunities.
A dynamic and collaborative work environment.
SEMI is the global industry association connecting over 3,000 member companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON expositions and events, technology communities, standards and market intelligence help advance our members’ business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and collaborate on common industry challenges. SEMI maintains offices in Milpitas, Bangalore, Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C. Visit www.semi.org and connect with SEMI on LinkedIn and X to learn more.
#J-18808-Ljbffr
per year (SF Bay Area candidates only)
The exact compensation may vary based upon skills & experience
Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.
Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.
This is a full-time exempt position reporting into our Director of Digital Marketing in our Milpitas office
Position Description:
We are looking for an experienced Content Marketing Manager to join our marketing team. The ideal candidate will be responsible for developing and implementing content marketing strategies that promote our company's products and services. This role involves creating engaging content that attracts and engages the target audience, drives website traffic, and generates leads.
Core Responsibilities:
Develop and implement Content Marketing strategies that support the company's business goals and maps to key touch points and customer journey phases
Create and manage engaging content for the company's website, blog, social media, email, and other digital channels ensuring it fits key messaging and brand voice
In collaboration with product marketing team, work with agency/contract resource to finalize content for marketing collateral such as datasheets, white papers, case studies etc.
Develop creative copy for the website, email and other digital channels
Manage and analyze the effectiveness of marketing campaigns and adjust strategies as needed via A/B testing
Leverage SEO insights, data & competitive analysis to adjust content strategy, identify content opportunities & optimize existing content
Stay up-to-date with the latest trends and best practices in content marketing
What Success Looks Like:
You ensure alignment of the company's offerings with member needs, driving revenue growth and customer retention
You provide quality content marketing support to product marketing managers, marketing communications managers, digital marketing and product teams able to take existing positioning and key messaging into digital marketing content for paid owned and earned media
You deliver ideas clearly and confidently, using creative approaches to translate complex concepts into resonant messages
You lead multiple projects at a time, defining the scope of work, deliverables, and timelines
Experience & Success Factors:
Bachelor's degree in Marketing, Communications, or a related field
5+ years experience as a Content Marketing Manager or similar role
Experience in technology industry, semiconductor would be a plus
Excellent writing and editing skills
Technical writing experience is good to have
Strong project management and organizational skills
Excellent communication skills
Positive and open-minded attitude
Collaborative and team-oriented approach
Organized, great attention to detail
Proficiency in MS Suites, project management tools such as SmartSheets, Asana or Wrike
SEO and Google Analytics required.
SEMRush or similar tool experience preferred
HTML/CSS experience
Photoshop basics preferred
Drupal CMS experience – nice to have
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a talented and passionate team with opportunities to work with senior executives.
Professional development and growth opportunities.
A dynamic and collaborative work environment.
SEMI is the global industry association connecting over 3,000 member companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON expositions and events, technology communities, standards and market intelligence help advance our members’ business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and collaborate on common industry challenges. SEMI maintains offices in Milpitas, Bangalore, Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C. Visit www.semi.org and connect with SEMI on LinkedIn and X to learn more.
#J-18808-Ljbffr