Cohen & Steers
Vice President, Head of Digital Marketing
Cohen & Steers, New York, New York, us, 10261
Job Title:
Vice President, Head of Digital Marketing Department:
Global Marketing Reports To:
Senior Vice President, Head of Corporate Communications and Digital Marketing FLSA Code:
Exempt Estimated Salary:
$170,000 - $190,000 Job Summary: Cohen & Steers, a global asset manager and leader in listed real assets and alternative income, seeks an experienced professional to lead our digital marketing team and strategy. This person’s responsibility will span Cohen & Steers web properties, email marketing, lead generation programs, and analytics. This is a critical role within our global marketing group, building on our established success while advancing our digital capabilities. Cohen & Steers is committed to an inclusive culture, valuing diversity in support of our people and clients. Major Responsibilities/Activities: Develop, implement, and oversee a comprehensive digital marketing strategy and roadmap that aligns with Cohen & Steers' global objectives, drives meaningful engagement with clients, and enhances the firm’s brand recognition. Lead, mentor, and develop a high-performing team of four digital marketing professionals, fostering a collaborative, results-driven and innovative environment. Define clear responsibilities, SLAs, and KPIs for digital marketers, and hold the team accountable for their deliverables. Lead the management and optimization of Cohen & Steers’ digital assets, including our websites, email marketing, SEO, intranet, and sales enablement tools. Facilitate open, transparent communication across teams and establish strong partnerships with internal stakeholders (executive leadership, IT, channel marketing, corporate communications, creative, distribution, legal and product) and external agencies. Manage multiple digital marketing projects simultaneously, ensuring they are completed on time, within scope, and aligned with business objectives. Monitor, analyze, and report on key digital metrics, using data-driven insights to optimize performance and inform decision-making across all digital initiatives. Oversee the development and execution of the firm’s digital roadmap, managing the project intake system to ensure alignment with strategic priorities and efficient resource allocation. Inform targeted email marketing campaigns and lead generation programs, as well as the overall email and lead management strategy, that drive client engagement, acquisition, and retention. Ensure digital marketing is integrated within the firm’s aligned owned, earned and paid media strategy. Keep abreast of the latest digital marketing trends, technologies, and best practices to continuously innovate and elevate Cohen & Steers' digital marketing efforts. Minimum Requirements: 10+ years of digital marketing experience Demonstrated ability to lead and develop a digital marketing team, with experience managing direct reports. Extensive experience managing complex digital projects from concept to completion, with a strong ability to meet deadlines and manage resources. Ability to manage multiple complex digital projects simultaneously. Strong organizational, project management, and communication skills. Hands-on experience with web analytics tools, marketing automation, CMS, and CRMs. Preferred experience with: Google Analytics, WordPress, Salesforce and Pardot. Strong interpersonal skills, with a proven ability to work cross-functionally and build relationships across different departments, with the ability to present complex ideas to both technical and non-technical stakeholders. Ability to analyze data to drive decisions, optimize sites and campaigns, and measure ROI. Familiarity with the asset management industry, including knowledge of financial products and regulatory requirements, is preferred. Demonstrates inclusive behaviors in support of a culture that values diverse perspectives. Note:
This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. The job title or duties and responsibilities may be changed by the Company at any time.
#J-18808-Ljbffr
Vice President, Head of Digital Marketing Department:
Global Marketing Reports To:
Senior Vice President, Head of Corporate Communications and Digital Marketing FLSA Code:
Exempt Estimated Salary:
$170,000 - $190,000 Job Summary: Cohen & Steers, a global asset manager and leader in listed real assets and alternative income, seeks an experienced professional to lead our digital marketing team and strategy. This person’s responsibility will span Cohen & Steers web properties, email marketing, lead generation programs, and analytics. This is a critical role within our global marketing group, building on our established success while advancing our digital capabilities. Cohen & Steers is committed to an inclusive culture, valuing diversity in support of our people and clients. Major Responsibilities/Activities: Develop, implement, and oversee a comprehensive digital marketing strategy and roadmap that aligns with Cohen & Steers' global objectives, drives meaningful engagement with clients, and enhances the firm’s brand recognition. Lead, mentor, and develop a high-performing team of four digital marketing professionals, fostering a collaborative, results-driven and innovative environment. Define clear responsibilities, SLAs, and KPIs for digital marketers, and hold the team accountable for their deliverables. Lead the management and optimization of Cohen & Steers’ digital assets, including our websites, email marketing, SEO, intranet, and sales enablement tools. Facilitate open, transparent communication across teams and establish strong partnerships with internal stakeholders (executive leadership, IT, channel marketing, corporate communications, creative, distribution, legal and product) and external agencies. Manage multiple digital marketing projects simultaneously, ensuring they are completed on time, within scope, and aligned with business objectives. Monitor, analyze, and report on key digital metrics, using data-driven insights to optimize performance and inform decision-making across all digital initiatives. Oversee the development and execution of the firm’s digital roadmap, managing the project intake system to ensure alignment with strategic priorities and efficient resource allocation. Inform targeted email marketing campaigns and lead generation programs, as well as the overall email and lead management strategy, that drive client engagement, acquisition, and retention. Ensure digital marketing is integrated within the firm’s aligned owned, earned and paid media strategy. Keep abreast of the latest digital marketing trends, technologies, and best practices to continuously innovate and elevate Cohen & Steers' digital marketing efforts. Minimum Requirements: 10+ years of digital marketing experience Demonstrated ability to lead and develop a digital marketing team, with experience managing direct reports. Extensive experience managing complex digital projects from concept to completion, with a strong ability to meet deadlines and manage resources. Ability to manage multiple complex digital projects simultaneously. Strong organizational, project management, and communication skills. Hands-on experience with web analytics tools, marketing automation, CMS, and CRMs. Preferred experience with: Google Analytics, WordPress, Salesforce and Pardot. Strong interpersonal skills, with a proven ability to work cross-functionally and build relationships across different departments, with the ability to present complex ideas to both technical and non-technical stakeholders. Ability to analyze data to drive decisions, optimize sites and campaigns, and measure ROI. Familiarity with the asset management industry, including knowledge of financial products and regulatory requirements, is preferred. Demonstrates inclusive behaviors in support of a culture that values diverse perspectives. Note:
This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. The job title or duties and responsibilities may be changed by the Company at any time.
#J-18808-Ljbffr