Vice President of Digital Marketing Strategy

Vice President of Digital Marketing Strategy About the Company A well-regarded investment management company in the financial services industry. About the Role We are on the lookout for a dynamic and experienced Vice President of Digital Marketing Strategy to spearhead our efforts in creating and executing a comprehensive digital marketing plan that aligns with our global objectives and enhances brand visibility. In this pivotal role, you will take charge of all digital marketing initiatives including web properties, email campaigns, lead generation strategies, and performance analytics. Your leadership will guide a talented team of digital marketing professionals as you manage our digital assets and ensure all efforts are integrated with the firm's broader media strategy. You will be at the forefront of driving innovative digital marketing strategies, staying updated on the latest trends and technologies to continuously enhance our online presence. To be successful, you should bring at least 10 years of digital marketing expertise, with demonstrated experience in leading and developing a high-performing team. Your background should include managing complex digital projects, showcasing excellent organizational and communication skills, and collaborating cross-functionally to cultivate strong relationships. Hands-on experience with web analytics tools, marketing automation systems, content management systems, and customer relationship management platforms is critical. Familiarity with industry-standard tools is preferred. A background in asset management will be highly regarded, along with a commitment to fostering an inclusive environment that values diverse perspectives. This role is crucial in driving client engagement, acquisition, and retention through targeted and effective digital marketing campaigns. Hiring Manager Title: CEO Travel Requirements: Less than 10% Functions: Marketing