Vice President, Digital Marketing

Vice President, Digital MarketingAbout the CompanyWell-regarded investment management companyIndustryFinancial ServicesTypePublic CompanyFounded1986Employees201-500CategoriesFinanceInvestment ManagementConsulting & Professional ServicesReal Estate Investment TrustsSpecialtiesReal EstateReal AssetsPreferred SecuritiesListed InfrastructureMLPs and Midstream Energyand Natural Resource EquitiesAbout the RoleThe Company is seeking a Vice President of Digital Marketing to lead the development and implementation of a comprehensive digital marketing strategy that aligns with global objectives and enhances brand recognition. The successful candidate will be responsible for overseeing all digital marketing activities, including web properties, email marketing, lead generation programs, and analytics. This critical role involves leading a team of digital marketing professionals, managing digital assets, and ensuring that digital marketing efforts are integrated within the firm's overall media strategy. The VP will also be expected to stay abreast of the latest digital marketing trends and technologies to continuously innovate and elevate the company's digital marketing efforts. Applicants must have a minimum of 10 years of digital marketing experience, with a proven track record of leading and developing a digital marketing team. The role requires extensive experience in managing complex digital projects, strong organizational and communication skills, and the ability to work cross-functionally to build relationships. Hands-on experience with web analytics tools, marketing automation, CMS, and CRMs is essential, with a preference for those familiar with specific tools. The ideal candidate will also have a background in the asset management industry and demonstrate inclusive behaviors that support a culture valuing diverse perspectives. The position is pivotal in driving client engagement, acquisition, and retention through targeted digital marketing campaigns.Hiring Manager TitleCEOTravel PercentLess than 10%FunctionsMarketing