TikTok
Product Marketing & Operations Manager, Partner Success - San Jose
TikTok, San Jose, California, United States, 95199
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join Us: Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.The TikTok Ads Creative and Ecosystem team is seeking an experienced Product Marketing and Operations Manager who will be focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships.Responsibilities:
Support product marketing and operations for third-party creative products, including TikTok Creative Exchange (TTCX), TikTok Creator Marketplace (TTCM), Creative Tools, and APIs, with a focus on the supply (i.e., partners) side to deliver against business strategy and support the overall growth of the TikTok advertising creative ecosystem.Provide first-line market insights, particularly on the generative AI landscape, to help shape global third-party creative product strategy and development, driving overall business expansion.Own partner onboarding and training, organizing routine workshops and webinars on new product features, best practice sharing, and feedback collection.Launch and promote new product features to drive adoption among creative partners, leveraging knowledge of marketplace dynamics and industry trends.Work closely with partners to understand and identify their business pain points, conducting product research to provide critical inputs for product strategy. Facilitate business development initiatives to forge strong partnerships.Design SOPs, collect feedback, and incorporate learnings into process improvement to drive efficiency and effectiveness of creative products for partners.Provide campaign-level operational support with partners to ensure an optimized experience for advertisers.Project and program manage across an extensive set of cross-functional partners including but not limited to product, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders.Qualifications
Minimum Qualifications:
5+ years of work experience in a product operations role, or other operational roles in the creative advertising industry, with a strong background in business development or partnerships.In-depth knowledge of the generative AI landscape and its application within the creative and advertising space.Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.Great communicator and team player. Comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.Preferred Qualifications:
Experience in a Partnerships role or a related position within a generative AI company or tool.Proven experience in digital advertising with a deep understanding of marketplace dynamics.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.Job Information:
For Pay Transparency
The base salary range for this position in the selected city is $128000 - $244000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;Exercising sound judgment.
#J-18808-Ljbffr
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join Us: Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.The TikTok Ads Creative and Ecosystem team is seeking an experienced Product Marketing and Operations Manager who will be focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships.Responsibilities:
Support product marketing and operations for third-party creative products, including TikTok Creative Exchange (TTCX), TikTok Creator Marketplace (TTCM), Creative Tools, and APIs, with a focus on the supply (i.e., partners) side to deliver against business strategy and support the overall growth of the TikTok advertising creative ecosystem.Provide first-line market insights, particularly on the generative AI landscape, to help shape global third-party creative product strategy and development, driving overall business expansion.Own partner onboarding and training, organizing routine workshops and webinars on new product features, best practice sharing, and feedback collection.Launch and promote new product features to drive adoption among creative partners, leveraging knowledge of marketplace dynamics and industry trends.Work closely with partners to understand and identify their business pain points, conducting product research to provide critical inputs for product strategy. Facilitate business development initiatives to forge strong partnerships.Design SOPs, collect feedback, and incorporate learnings into process improvement to drive efficiency and effectiveness of creative products for partners.Provide campaign-level operational support with partners to ensure an optimized experience for advertisers.Project and program manage across an extensive set of cross-functional partners including but not limited to product, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders.Qualifications
Minimum Qualifications:
5+ years of work experience in a product operations role, or other operational roles in the creative advertising industry, with a strong background in business development or partnerships.In-depth knowledge of the generative AI landscape and its application within the creative and advertising space.Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.Great communicator and team player. Comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.Preferred Qualifications:
Experience in a Partnerships role or a related position within a generative AI company or tool.Proven experience in digital advertising with a deep understanding of marketplace dynamics.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.Job Information:
For Pay Transparency
The base salary range for this position in the selected city is $128000 - $244000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;Exercising sound judgment.
#J-18808-Ljbffr