Wells Fargo
Marketing Audience Operations Lead Analytics Consultant
Wells Fargo, West Des Moines, Iowa, United States, 50265
About this role:
Wells Fargo is seeking a
Lead Analytics Consultant
on the
Marketing Audience Operations
Team as part
Enterprise Marketing Services
. Learn more about the career areas and lines of business at wellsfargojobs.com.
In this role, you will collaborate with Marketing Services team members and Marketing partners to support the build and delivery of customer audiences across all marketing channels. You will translate marketing strategy and campaign measurement test plans into technical requirements to successfully build marketing audiences by using new and innovative marketing technology platforms which includes Adobe Audience Manager and Pega. In addition to these platforms, you may also leverage other analytical tools such as SAS/SQL/Unica to explore the data environment. Our team consists of technical data experts who can consult on strategic planning and are able to execute in a highly complex process.
In this role, you will:
Support delivery and development of marketing business strategies that will drive growth, profitability, and competitive advantage for Wells Fargo
Develop, test, analyze and implement strategies to achieve the financial objective relevant to marketing strategies
Work closely with cross functional teams within the marketing lifecycle (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative
Provide strong relationship management with internal Marketing and partners across Wells Fargo
Develop technical requirements & targeting builds (audience lists/conversations) for multi-channel campaigns from Planning to Delivery
Accurately manage campaign lifecycle workflow tasks to meet campaign target dates
Ensure workflows are built using Standard Practices and optimized for automation
Managing and prioritizing multiple complex projects,
Building and maintaining strong business relationships in order to identify, define, execute, and analyze complex marketing audience initiatives.
Build and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies.
Utilization of multiple databases and/or tools, supporting the design of complex marketing audience campaigns, which will be executed across multiple distribution channels (direct mail, email, phone, ATM, on-line, etc.)
Required Qualifications:
5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience with Adobe Audience Manager, PEGA and Unica preferred
Strong technical and/or database management experience manipulating data for analytic purposes utilizing SQL, SAS relationship databases (such as Oracle, Teradata, Aprimo, Unica IBM or equivalent)
Outstanding problem solving and decision-making skills based on analytics
Experience in specializing in lead/contact list generation and management
Familiarity with consumer loan products and financial services
Ability to establish and maintain strong business relationships in order to identify, define, build, and execute complex direct marketing initiatives
Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
Highly refined and professional verbal and written communications, including strong facilitation and presentation skills
Proven leadership experience consulting, collaborating and influencing across heavily matrixed organizations and within varying levels of management
High attention to detail and accuracy
Ability to manage and prioritize multiple complex projects
Ability to ensure adherence to privacy, information security, legal, compliance, and WF business policies and regulations, and ensuring that all audit requirements are met and documented
Job Expectations:
Willingness to work on-site at stated location on the job opening.
This role offers a hybrid work schedule.
This position is not eligible for Visa sponsorship.
Locations:
401 S Tryon St CHARLOTTE, NC 28202
550 S 4th St MINNEAPOLIS, MN 55415
800 S. Jordan Creek Pkwy, West Des Moines, IA 50266
Required location(s) listed above. Relocation assistance is not available for this position.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $171,800.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
15 Nov 2024
*****
Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number:
R-413820
Wells Fargo is seeking a
Lead Analytics Consultant
on the
Marketing Audience Operations
Team as part
Enterprise Marketing Services
. Learn more about the career areas and lines of business at wellsfargojobs.com.
In this role, you will collaborate with Marketing Services team members and Marketing partners to support the build and delivery of customer audiences across all marketing channels. You will translate marketing strategy and campaign measurement test plans into technical requirements to successfully build marketing audiences by using new and innovative marketing technology platforms which includes Adobe Audience Manager and Pega. In addition to these platforms, you may also leverage other analytical tools such as SAS/SQL/Unica to explore the data environment. Our team consists of technical data experts who can consult on strategic planning and are able to execute in a highly complex process.
In this role, you will:
Support delivery and development of marketing business strategies that will drive growth, profitability, and competitive advantage for Wells Fargo
Develop, test, analyze and implement strategies to achieve the financial objective relevant to marketing strategies
Work closely with cross functional teams within the marketing lifecycle (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative
Provide strong relationship management with internal Marketing and partners across Wells Fargo
Develop technical requirements & targeting builds (audience lists/conversations) for multi-channel campaigns from Planning to Delivery
Accurately manage campaign lifecycle workflow tasks to meet campaign target dates
Ensure workflows are built using Standard Practices and optimized for automation
Managing and prioritizing multiple complex projects,
Building and maintaining strong business relationships in order to identify, define, execute, and analyze complex marketing audience initiatives.
Build and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies.
Utilization of multiple databases and/or tools, supporting the design of complex marketing audience campaigns, which will be executed across multiple distribution channels (direct mail, email, phone, ATM, on-line, etc.)
Required Qualifications:
5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience with Adobe Audience Manager, PEGA and Unica preferred
Strong technical and/or database management experience manipulating data for analytic purposes utilizing SQL, SAS relationship databases (such as Oracle, Teradata, Aprimo, Unica IBM or equivalent)
Outstanding problem solving and decision-making skills based on analytics
Experience in specializing in lead/contact list generation and management
Familiarity with consumer loan products and financial services
Ability to establish and maintain strong business relationships in order to identify, define, build, and execute complex direct marketing initiatives
Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
Highly refined and professional verbal and written communications, including strong facilitation and presentation skills
Proven leadership experience consulting, collaborating and influencing across heavily matrixed organizations and within varying levels of management
High attention to detail and accuracy
Ability to manage and prioritize multiple complex projects
Ability to ensure adherence to privacy, information security, legal, compliance, and WF business policies and regulations, and ensuring that all audit requirements are met and documented
Job Expectations:
Willingness to work on-site at stated location on the job opening.
This role offers a hybrid work schedule.
This position is not eligible for Visa sponsorship.
Locations:
401 S Tryon St CHARLOTTE, NC 28202
550 S 4th St MINNEAPOLIS, MN 55415
800 S. Jordan Creek Pkwy, West Des Moines, IA 50266
Required location(s) listed above. Relocation assistance is not available for this position.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $171,800.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs (https://www.wellsfargojobs.com/en/life-at-wells-fargo/benefits) for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
15 Nov 2024
*****
Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number:
R-413820