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University of Central Florida

Digital Communications Manager

University of Central Florida, Orlando, Florida, us, 32885


WUCF :

WUCF TV & FM are Central Florida's public media stations, licensed to the University of Central Florida. As the area's only PBS-affiliate and jazz station, we work to serve the 16th largest media market in the country.

We believe that attracting and retaining staff is crucial to serving our community and fulfilling our mission to change lives. As we continuously work to build a culture of belonging at WUCF; we encourage candidates from a variety of backgrounds and experiences to apply.

The Opportunity:

The Digital Communications Manager oversees all internal and external communications for WUCF. This role involves developing and implementing digital strategies to drive audience growth across various platforms. The Manager supervises a team responsible for executing communications, including newsletters, website, social media, and other digital channels. Additionally, they analyze communication effectiveness, establish future direction for programs, and ensure brand consistency across all platforms.

Classification Title: Communications Manager

Responsibilities:Works under the supervision of the Content Director to strategically position WUCF as an essential media service to the Central Florida community. Creates digital and communications strategies that support WUCF programs and mission.

Supervises and manages all digital platforms, for all WUCF entities working with WUCF producers and internal stakeholders to develop show-specific experiences. Oversees and implements content guidelines, including voice and tone, making sure content is optimized for multiple platforms, for SEO and is consistent with WUCF Brand. Coordinates brand consistency across all platforms.

Manages departmental activities by scheduling work assignments, setting priorities, and directing work of staff. Establishes performance goals and measures to evaluate success of assigned area of responsibility.

Using Google Analytics, provide reports and detailed analyses of content and content initiatives to make data-driven decisions.

Participates in strategic planning and assists the Content Director in developing and implementing the overall departmental strategy.

Executes daily publishing, production, and administration of WUCF.org using the WUCF CMS. Update the homepage and main landing pages of the site.

Oversee deployment of various weekly and monthly electronic newsletters from various departments. Conduct testing and expanding tracking around newsletters to improve engagement and traffic.

Interfaces with PBS and NPR nationally to keep current about national promotions, digital opportunities, training, grant opportunities, and more. Keeps current about public media best practices and FCC regulations as they apply to communications, social media, and digital engagement efforts.

Minimum Qualifications :

Bachelor's or Masters degree and 4+ years or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. Click here for more information.

Preferred Qualifications :

A bachelor's degree in communication, journalism, digital marketing, public relations or comparable area of study.

Experience in emerging digital platforms, apps, search engine optimization, content management systems, and social media practices.

Proven experience working across departments including with various stakeholders at all levels of an organization.

Experience using reporting and metrics to make recommendations to department leaders and/or senior leadership.

Previous leadership experience.

Additional Application Materials Required:

Please include writing samples, in addition to your resume.

Are you ready to unleash YOUR potential?

As a next-generation public research university and Forbes-ranked top employer in Florida, we are a community of thinkers, doers, creators, innovators, healers, and leaders striving to create broader prosperity and help shape a better future. No matter what your role is, when you join Knight Nation, you'll play an integral role at one of the most impactful universities in the country. You'll be met with opportunities to connect and collaborate with talented faculty, staff, and students across 13 colleges and multiple campuses, engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow, you'll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills and you'll have countless rewarding experiences that go well beyond a paycheck.

Working at UCF has its perks! UCF offers:

Benefit packages, including Medical, Dental, Vision, Life Insurance, Flexible Spending, and Employee Assistance Program

Paid time off, including annual and sick time off and paid holidays

Retirement savings options

Employee discounts, including tickets to many Orlando attractions

Education assistance

Flexible work environment

And more...For more benefits information, view the UCF Employee Benefits Guide click here.

Unless explicitly stated on the job posting, it is UCF's expectation that an employee of UCF will reside in Florida as of the date the employment begins.

#LI-ONSITE

DepartmentCommunications and Marketing - WUCF TV

Work ScheduleMonday-Friday 8am-5pm; Onsite

Type of AppointmentRegular

Expected Salary$64,518.00 to Negotiable

Job Posting End Date11-12-2024-12-00-AM

Equal Employment Opportunity Statement:

The University of Central Florida is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets. Click on UCF's Equal Opportunity Statement to view the President's Statement.

The UCF affirmative action plans for qualified individuals with disabilities and protected Veterans are available for inspection in the Office of Institutional Equity, Monday through Friday, from 9:00 a.m. to 5:00 p.m., upon request.

As a Florida public university, UCF makes all application materials and selection procedures available to the public upon request.

The University of Central Florida is proud to be a smoke-free campus and an E-Verify employer.