Market Manager - Education

DescriptionPOSITION SUMMARYThis Safco Market Manager role is responsible for the development and ongoing execution of marketing and sales strategies in support of the Education market. Candidates must have a keen understanding of product positioning, financial metrics, marketing, and account based sales to proactively guide and advise Sales teams and other functions to advance profitable sales growth. This position requires a passion for delivering customer driven solutions through a balance of strategic and tactical actions. Candidates must be adept with their ability to effectively communicate and advance complex concepts and solutions within and across the organization. This full-time/hybrid position reports to the VP of Product & Marketing at Safco’s headquarters in New Hope, MN.DUTIES AND RESPONSIBILITIESDevelop annual go-to-market plan leveraging insights to identify and define specific marketing tactics and commercial action to achieve annual growth objectivesSupport the development and closure of project opportunities with Sales teamConduct ongoing market research and competitive analysesExpand business opportunities with current and new marketsServe as a brand steward within the Education marketSupport new product introductions and provide feedback for new product opportunitiesDevelop and manage ongoing demand generation activities, including seminars, webinars, tradeshows, on-site customer briefings, email campaigns, integrated online campaign and CEUs (Continuing Education Units)Develop vertical messaging and content needsDevelop and manage key industry relationshipsOther duties, as assignedKEY ACCOUNTABILITIESDevelop and execute annual GTM (go-to-market) plansDefine and achieve annual revenue goalsImprove gross margin %Conduct dealer/rep sales trainingProvide market driven, new product development insightsProduct rationalization/culling insightsProduct pricing strategiesMonthly reporting of key performance metrics to senior managementSolicit voice of customer and voice of market to advance key initiativesREQUIRED EDUCATION, EXPERIENCE AND SKILLSBA in Marketing or general business5+ years of Marketing/Sales experience within the education marketProven record of success driving B2B sales and marketing strategiesHistory of leveraging data and market insights to inform a strategic visionExcellent presentation skills, both verbal and writtenApplied experience in implementing integrated marketing planning and tacticsStrong communications skillsAgile thinker that can balance daily tasks and deliverables while advancing strategic initiativesAbility to travel up to 40%PREFERRED QUALIFICATIONSMBA in MarketingHas existing relationships and accounts within the Education marketPHYSICAL REQUIREMENTSPRODUCTION:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Must be able to lift up-to 50 poundsMust be able to work in hot, humid, and cold manufacturing environmentMust be able to work in crowded spaces for 4+ hours per shiftMust be able to bend and stoop for 7+ hours per shiftMust be able to stand for 6+ hours per shiftMust be able to walk for 6+ hours per shiftMust be able to reach and grasp up to 6+ hours per shiftOFFICE:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Regular sitting, standing, and walking throughout the day to accomplish tasksManual and finger dexterity used regularly with some repetitive finger motionsAbility to work in front of a computer screen for long periods of timeSpecific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focusHearing and speakingOther conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.about our company:Comprised of multiple companies with headquarters in New Hope, Minnesota, Liberty Diversified International (LDI) is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Mississippi, Texas, Arizona, Virginia, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.Since 1918, our values – Caring, Innovation, Trust and Excellence – have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior solutions and service for our customers. The LDI family of companies includes Liberty Packaging, Liberty Paper, Liberty Plastics (Custom Solutions and Quarrix Building Products) and Safco.◊ ◊ ◊Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.