Abbott Laboratories
Integrated Consumer Marketing Manager
Abbott Laboratories, Alameda, California, United States, 94501
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement, the
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunitySupports the development and execution of effective, customer-centric consumer marketing programs rooted in insight-led Marketing Briefs.Support global content development across the ideal customer experience, leading the implementation of global templates, standards, and evergreen content in collaboration with digital comms, area marketing, and marketing ops.Lead the development of GTM launch collateral and on-market product communications support in collaboration with Product Marketing. Drive and own the successful execution of product and campaign launches and on-market messaging (i.e., quality of product collateral, deployment of launch materials, ongoing product communications).Act as a key contact for consumer and product communications with marketing agency partners.Ensure Brand visual and verbal consistency in messaging across consumer marketing initiatives.Partner with cross-functional teams such as Global Market Insights team to deploy internal marketing research and testing initiatives in support of optimizing consumer marketing collateral.Collaborate with Area teams in the execution of the activities and in achieving objectives, while ensuring the desired product benefits and brand values/equity are properly communicated, and the optimal customer experience is delivered.What You’ll Work OnSolid omnichannel marketing and diabetes experience and expertise.Ability to successfully partner with internal and external stakeholders at multiple levels.High learning agility, adaptability, and comfort with complexity and ambiguity.High customer centricity / customer-first orientation.Depth of experience in developing strategic marketing programs with an eye toward executional excellence in delivery.Translate business problems into research objectives and integrate cross-functional questions/needs into all research to ensure insights are relevant and actionable across teams; proactively share and present research findings across the business.Required QualificationsBachelor’s Degree with at least 4 years related experience, with at least two years of experience in marketing, or MBA with 1-3 years of related experience.Marketing product/brand marketing experience.2 in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two preferred.Preferred QualificationsSelf-starter that is assertive, possesses a high degree of confidence and intellectual curiosity, and demonstrates good executive presence.Strong demonstrated leadership skills and the ability to influence partners in other functional areas.Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.Ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.Comfortable working across functional areas and at varying levels of the organization.Previous experience with brand and product management, marketing strategy, marketing effectiveness, and strong communication and organization skills ideal.Apply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $109,300.00 – $218,500.00. In specific locations, the pay range may vary from the range posted.
#J-18808-Ljbffr
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.The OpportunitySupports the development and execution of effective, customer-centric consumer marketing programs rooted in insight-led Marketing Briefs.Support global content development across the ideal customer experience, leading the implementation of global templates, standards, and evergreen content in collaboration with digital comms, area marketing, and marketing ops.Lead the development of GTM launch collateral and on-market product communications support in collaboration with Product Marketing. Drive and own the successful execution of product and campaign launches and on-market messaging (i.e., quality of product collateral, deployment of launch materials, ongoing product communications).Act as a key contact for consumer and product communications with marketing agency partners.Ensure Brand visual and verbal consistency in messaging across consumer marketing initiatives.Partner with cross-functional teams such as Global Market Insights team to deploy internal marketing research and testing initiatives in support of optimizing consumer marketing collateral.Collaborate with Area teams in the execution of the activities and in achieving objectives, while ensuring the desired product benefits and brand values/equity are properly communicated, and the optimal customer experience is delivered.What You’ll Work OnSolid omnichannel marketing and diabetes experience and expertise.Ability to successfully partner with internal and external stakeholders at multiple levels.High learning agility, adaptability, and comfort with complexity and ambiguity.High customer centricity / customer-first orientation.Depth of experience in developing strategic marketing programs with an eye toward executional excellence in delivery.Translate business problems into research objectives and integrate cross-functional questions/needs into all research to ensure insights are relevant and actionable across teams; proactively share and present research findings across the business.Required QualificationsBachelor’s Degree with at least 4 years related experience, with at least two years of experience in marketing, or MBA with 1-3 years of related experience.Marketing product/brand marketing experience.2 in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two preferred.Preferred QualificationsSelf-starter that is assertive, possesses a high degree of confidence and intellectual curiosity, and demonstrates good executive presence.Strong demonstrated leadership skills and the ability to influence partners in other functional areas.Excellent oral and written communication skills, with the ability to interact effectively with all levels of management.Ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment.Comfortable working across functional areas and at varying levels of the organization.Previous experience with brand and product management, marketing strategy, marketing effectiveness, and strong communication and organization skills ideal.Apply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com , on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $109,300.00 – $218,500.00. In specific locations, the pay range may vary from the range posted.
#J-18808-Ljbffr