Ga Gmbh
Peer-to-Peer Marketing Lead Dermatology
Ga Gmbh, Atlanta, Georgia, United States, 30383
Make your mark for patients
The US iDERM Peer-to-Peer (P2P) Lead is a remote or hybrid role that will hold responsibility for design and delivery of best-in-class HCP education/P2P experience for the Psoriasis (PsO) and Hidradenitis Suppurativa (HS) indications. This includes applying P2P/HCP education capabilities, customer, and TA/Brand insight to design and deliver HCP educational experiences. These educational experiences should educate, engage, and enable HCPs to gain comfort in appropriately prescribing UCB's Dermatology Biologics Products. The role also entails working cross functionally with internal stakeholders such as Dermatology Marketing, Dermatology Medical Affairs, Dermatology Sales Leadership and the Immunology Ecosystem Partnership Leads to ensure optimal engagement at medical meetings, commercial advisory boards and other related activities which ultimately will help position UCB as a future market leader and true partner within Dermatology delivering on the Patient Value Strategy.
This role workload & support will be divided as follows: PsO -70% /HS -30%.
You like to work in an environment where you can: Day to Day development and delivery of HCP educational tactical program efforts that enable the achievement of the overall brand strategy and defined metrics. Share operational insights and knowledge from HCP education efforts to the TA/Brand and HCP Marketers to improve impact. Define key performance standards and drive effective and efficient approaches in HCP education delivery. Consistently apply industry best practices and ways of working to deliver leading HCP education. Partner closely with HCP facing functions and teams to achieve HCP education objectives and deliver an integrated education experience, including across the field. Partner effectively with the HCP Marketers and the Customer Engagement teams to support HCP Education and field communication and training, activities, as appropriate.
You will contribute by: Own day-to-day Peer to Peer operational & logistics required for effective Project Management of key initiatives (i.e. ANF & Quarterly Planning submissions, Ad board & Congress logistics). Cultivates and deepen relationships with PsO and HS communities to understand the appropriate partnerships develop a successful initiative that are meaningful for that specific HCP target. Partners with the HS and PSO Brand Leads to execute successful insight driven activities that will inform overall Brand strategy (i.e Ad boards, HS Congress attendance). Develops and maintain a keen understanding of the Dermatology business including customers, brand marketing for both the PSO and HS indications. Operates at the highest level of UCB compliance and professional standards. Overnight travel required. Up to 50% of time.
Interested? For this position you'll need the following education, experience and skills:
Minimum Qualifications: Bachelor's degree required. Life sciences, business or healthcare degrees preferred. Minimum 5 years' experience in dermatology sales, marketing, KOL development and/or other directly related roles. Experience working with a dermatology product portfolio required. Experience working successfully with commercial and clinical functions. Proven experience in process building and project management. Ability to interface and collaborate with a variety of external and internal partners in a highly professional manner, serving as the "face" of the company at key conference and events. Strong influencing skills with those over whom there is no immediate supervisory capacity to achieve objectives. Results oriented, attention to accuracy and detail, able to set priorities, take appropriate risks in a compliant manner. Ability to interface with key customers, accounts, physicians, practitioners, industry contacts, and consultants, accomplish corporate objectives. Ability to understand marketing terminology, trends and adjust accordingly. Strong project management skills with the ability to manage multiple high priorities and evaluate results making go/no-go decisions. Excellent interpersonal, oral, and written communication skills. Highly skilled in presenting in front of groups.
Preferred Qualifications: Prior launch and launch planning experience preferred.
Expected Salary Range: $180,000-$210,000 based on experience Please note: UCB's offered salary will be based on individual candidate qualifications
Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
About us UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us? At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
Job Req: 87022 #J-18808-Ljbffr
The US iDERM Peer-to-Peer (P2P) Lead is a remote or hybrid role that will hold responsibility for design and delivery of best-in-class HCP education/P2P experience for the Psoriasis (PsO) and Hidradenitis Suppurativa (HS) indications. This includes applying P2P/HCP education capabilities, customer, and TA/Brand insight to design and deliver HCP educational experiences. These educational experiences should educate, engage, and enable HCPs to gain comfort in appropriately prescribing UCB's Dermatology Biologics Products. The role also entails working cross functionally with internal stakeholders such as Dermatology Marketing, Dermatology Medical Affairs, Dermatology Sales Leadership and the Immunology Ecosystem Partnership Leads to ensure optimal engagement at medical meetings, commercial advisory boards and other related activities which ultimately will help position UCB as a future market leader and true partner within Dermatology delivering on the Patient Value Strategy.
This role workload & support will be divided as follows: PsO -70% /HS -30%.
You like to work in an environment where you can: Day to Day development and delivery of HCP educational tactical program efforts that enable the achievement of the overall brand strategy and defined metrics. Share operational insights and knowledge from HCP education efforts to the TA/Brand and HCP Marketers to improve impact. Define key performance standards and drive effective and efficient approaches in HCP education delivery. Consistently apply industry best practices and ways of working to deliver leading HCP education. Partner closely with HCP facing functions and teams to achieve HCP education objectives and deliver an integrated education experience, including across the field. Partner effectively with the HCP Marketers and the Customer Engagement teams to support HCP Education and field communication and training, activities, as appropriate.
You will contribute by: Own day-to-day Peer to Peer operational & logistics required for effective Project Management of key initiatives (i.e. ANF & Quarterly Planning submissions, Ad board & Congress logistics). Cultivates and deepen relationships with PsO and HS communities to understand the appropriate partnerships develop a successful initiative that are meaningful for that specific HCP target. Partners with the HS and PSO Brand Leads to execute successful insight driven activities that will inform overall Brand strategy (i.e Ad boards, HS Congress attendance). Develops and maintain a keen understanding of the Dermatology business including customers, brand marketing for both the PSO and HS indications. Operates at the highest level of UCB compliance and professional standards. Overnight travel required. Up to 50% of time.
Interested? For this position you'll need the following education, experience and skills:
Minimum Qualifications: Bachelor's degree required. Life sciences, business or healthcare degrees preferred. Minimum 5 years' experience in dermatology sales, marketing, KOL development and/or other directly related roles. Experience working with a dermatology product portfolio required. Experience working successfully with commercial and clinical functions. Proven experience in process building and project management. Ability to interface and collaborate with a variety of external and internal partners in a highly professional manner, serving as the "face" of the company at key conference and events. Strong influencing skills with those over whom there is no immediate supervisory capacity to achieve objectives. Results oriented, attention to accuracy and detail, able to set priorities, take appropriate risks in a compliant manner. Ability to interface with key customers, accounts, physicians, practitioners, industry contacts, and consultants, accomplish corporate objectives. Ability to understand marketing terminology, trends and adjust accordingly. Strong project management skills with the ability to manage multiple high priorities and evaluate results making go/no-go decisions. Excellent interpersonal, oral, and written communication skills. Highly skilled in presenting in front of groups.
Preferred Qualifications: Prior launch and launch planning experience preferred.
Expected Salary Range: $180,000-$210,000 based on experience Please note: UCB's offered salary will be based on individual candidate qualifications
Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!
About us UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.
Why work with us? At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.
As an Equal Opportunity Employer, we are open to all talent, and adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.
Job Req: 87022 #J-18808-Ljbffr