Premier Nutrition
Associate Brand Manager - Dymatize
Premier Nutrition, Emeryville, California, United States, 94608
Business Unit Description:
Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands
Premier Protein, Dymatize , and
PowerBar,
which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).
We have a simple, yet powerful, formula for our success, which we’ve been nailing for over 15 years. We start off with an organization powered by our company purpose— Changing Lives with Good Energy . Then our purpose-driven people are given the support and autonomy to develop and grow...
PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…#LI-hybrid
Responsibilities:
The Role…
The Associate Brand Manager will contribute to Premier Nutrition’s ongoing growth trajectory by supporting the Dymatize brand across its portfolio of products. The role will be on the Base Brand team, responsible for creating and driving the core business’s strategies and tactics.
PERSONAL CONNECTION, WHICH IS WHY WE’VE CHOSEN A PERMANENT HYBRID WORK ENVIRONMENT WITH NORMS THAT EQUATE TO 2-3 DAYS MID-WEEK IN THE OFFICE FOR EMPLOYEES BASED IN NORTHERN CALIFORNIA.
The expected pay scale for this role is $110k to $120k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.
You’re excited about this opportunity because your time will be filled with…
Product Management: 30% of Time
Partner with Market Insights team to develop consumer-driven platforms, products and strategies.
Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, and/or Protein Powder platforms.
Dive deep into pricing and promotional strategies and tactics to gain competitive advantages.
Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce).
Marketing Communications: 30% of Time
Key participant in Dymatize overall media campaign strategic & tactical development.
Manage launch and ongoing execution of campaign tactics & initiatives – leading agency partners, rallying internal teams, and reporting results to business leaders.
Develop & execute consumer promotions plans.
Strong partnership with Digital Center of Excellence team as they execute campaign on digital channels.
Business Analysis & Tracking: 30% of Time
Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities.
Utilize Nielsen, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis.
Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget).
Brand Strategy: 10% of Time
Strong participation in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans.
Qualifications:
What are we looking for?
Education:
Bachelor’s degree required in any field.
Experience:
2+ years of marketing experience with a Consumer-Packaged Goods (CPG) company, agency, or management consulting role.
Skills:
Strong knowledge and interest in healthy food trends.
Highly curious & results-driven behavior.
Strong project management skills.
Self-starter – comfortable ‘figuring it out’.
Quantitative strength – very comfortable with numbers.
Strong verbal and written communication skills.
Cross-functional project team experience.
Ability to influence and lead others.
Five capabilities that differentiate this role and are key to candidate success:
Thrive in ambiguity amid competing priorities.
Drive and own results.
Learning & growth mindset.
Start & end with consumer.
Embody a strategic mindset.
You will thrive here and may just do the best work of your life if…
You want to be an integral part of shaping and nurturing an amazing work culture.
You can be flexible in your approach to people challenges and abandon past practices if they don’t make sense or would lead to a poor outcome.
You are comfortable being natural, casual, open, and even a bit playful at work.
You don’t have a big ego.
You like to get sh*t, I mean—stuff done.
You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next.
You can do periods of focused, deep work on projects that drive the needle.
This may not be your ideal next career move if…
You like a lot of structure, rules, and uniformity.
You like order, hierarchy, command and control management.
Dealing with ambiguity or experimentation are not your jam.
You try to resolve challenging interpersonal situations over email or instant messaging.
You like managing from your house with your camera off and demonstrating excellence through email.
You tend to chase whatever shiny object presents itself, even if not strategic.
Here’s the deal with our not-so-standard, ahem…standard interview process:
Quick 30 min phone chat with a member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have.
Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process.
A series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team.
A case study or job task to simulate what you’d actually be doing in the role.
Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job.
If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours!
If we haven’t convinced you to apply already, here are some of our favorite perks and benefits:
Friday afternoons off year-round (and of course a hefty PTO package plus 11 holidays).
6% 401K match. Literally free money.
Hybrid work with an average of 2-3 days a week in the office for local folks.
All jobs are bonus-eligible.
Work-out time during work.
Free custom lunch twice a week. Plus, plenty of snacks and shakes.
2 weeks of work from anywhere time to move your Big Rock.
Quarterly team building events/happy hours.
Bring your dog to work (3 days/week).
Extended paid parental leave regardless of gender or familial make-up.
We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
#J-18808-Ljbffr
Here's what all the hype is about: Premier Nutrition Company (PNC) is one of the fastest-growing companies in the convenient nutrition space showing clear leadership in the category of protein shakes and protein powders. We make the brands
Premier Protein, Dymatize , and
PowerBar,
which is sold internationally, and we are part of our holding company, BellRing Brands (NYSE: BRBR).
We have a simple, yet powerful, formula for our success, which we’ve been nailing for over 15 years. We start off with an organization powered by our company purpose— Changing Lives with Good Energy . Then our purpose-driven people are given the support and autonomy to develop and grow...
PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…#LI-hybrid
Responsibilities:
The Role…
The Associate Brand Manager will contribute to Premier Nutrition’s ongoing growth trajectory by supporting the Dymatize brand across its portfolio of products. The role will be on the Base Brand team, responsible for creating and driving the core business’s strategies and tactics.
PERSONAL CONNECTION, WHICH IS WHY WE’VE CHOSEN A PERMANENT HYBRID WORK ENVIRONMENT WITH NORMS THAT EQUATE TO 2-3 DAYS MID-WEEK IN THE OFFICE FOR EMPLOYEES BASED IN NORTHERN CALIFORNIA.
The expected pay scale for this role is $110k to $120k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.
You’re excited about this opportunity because your time will be filled with…
Product Management: 30% of Time
Partner with Market Insights team to develop consumer-driven platforms, products and strategies.
Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, and/or Protein Powder platforms.
Dive deep into pricing and promotional strategies and tactics to gain competitive advantages.
Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce).
Marketing Communications: 30% of Time
Key participant in Dymatize overall media campaign strategic & tactical development.
Manage launch and ongoing execution of campaign tactics & initiatives – leading agency partners, rallying internal teams, and reporting results to business leaders.
Develop & execute consumer promotions plans.
Strong partnership with Digital Center of Excellence team as they execute campaign on digital channels.
Business Analysis & Tracking: 30% of Time
Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities.
Utilize Nielsen, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis.
Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget).
Brand Strategy: 10% of Time
Strong participation in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans.
Qualifications:
What are we looking for?
Education:
Bachelor’s degree required in any field.
Experience:
2+ years of marketing experience with a Consumer-Packaged Goods (CPG) company, agency, or management consulting role.
Skills:
Strong knowledge and interest in healthy food trends.
Highly curious & results-driven behavior.
Strong project management skills.
Self-starter – comfortable ‘figuring it out’.
Quantitative strength – very comfortable with numbers.
Strong verbal and written communication skills.
Cross-functional project team experience.
Ability to influence and lead others.
Five capabilities that differentiate this role and are key to candidate success:
Thrive in ambiguity amid competing priorities.
Drive and own results.
Learning & growth mindset.
Start & end with consumer.
Embody a strategic mindset.
You will thrive here and may just do the best work of your life if…
You want to be an integral part of shaping and nurturing an amazing work culture.
You can be flexible in your approach to people challenges and abandon past practices if they don’t make sense or would lead to a poor outcome.
You are comfortable being natural, casual, open, and even a bit playful at work.
You don’t have a big ego.
You like to get sh*t, I mean—stuff done.
You can be friendly, vulnerable, and self-deprecating in one moment, and deal with a challenging, delicate people-related matter as a professional in the next.
You can do periods of focused, deep work on projects that drive the needle.
This may not be your ideal next career move if…
You like a lot of structure, rules, and uniformity.
You like order, hierarchy, command and control management.
Dealing with ambiguity or experimentation are not your jam.
You try to resolve challenging interpersonal situations over email or instant messaging.
You like managing from your house with your camera off and demonstrating excellence through email.
You tend to chase whatever shiny object presents itself, even if not strategic.
Here’s the deal with our not-so-standard, ahem…standard interview process:
Quick 30 min phone chat with a member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have.
Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process.
A series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team.
A case study or job task to simulate what you’d actually be doing in the role.
Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job.
If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours!
If we haven’t convinced you to apply already, here are some of our favorite perks and benefits:
Friday afternoons off year-round (and of course a hefty PTO package plus 11 holidays).
6% 401K match. Literally free money.
Hybrid work with an average of 2-3 days a week in the office for local folks.
All jobs are bonus-eligible.
Work-out time during work.
Free custom lunch twice a week. Plus, plenty of snacks and shakes.
2 weeks of work from anywhere time to move your Big Rock.
Quarterly team building events/happy hours.
Bring your dog to work (3 days/week).
Extended paid parental leave regardless of gender or familial make-up.
We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
#J-18808-Ljbffr