Versique Consulting & Search
Digital Marketing Consultant (ID:46199)
Versique Consulting & Search, Minneapolis, Minnesota, United States, 55400
The Digital Marketing Consultant works directly with clients to understand their business goals, develop and execute comprehensive digital marketing strategies, and optimize campaigns to ensure success.This role requires a strategic thinker with a strong background in digital marketing, excellent communication skills, and the ability to build and maintain client relationships. It is truly a 50/50 player/coach position. If you love to think strategically while also getting your hands dirty, this is a perfect role for you.
Worksite Location: Minneapolis, MN - Hybrid
Roles & Responsibilities:
Client Relationship Management:Serve as the primary point of contact for clients, building strong relationships and ensuring our clients value our deliverables.
Understand client business objectives and challenges to provide strategic guidance and recommendations.
Regularly communicate campaign progress, performance metrics, and actionable insights to clients.
Embed themselves in the client to be part of their team and trusted consultant.
Digital Strategy Development:Analyze client needs and industry trends to develop tailored digital marketing strategies that align with business goals.
Create comprehensive marketing plans, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.
Identify target audiences, set clear objectives, and outline KPIs for each campaign.
Campaign Execution & Optimization:Manage and direct digital marketing campaigns across various channels, ensuring timely delivery and alignment with client objectives.
Monitor and analyze campaign performance, making data-driven adjustments to optimize for ROI and overall effectiveness.
Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive campaign execution.
Reporting & Analysis:Generate detailed reports on campaign performance, providing clients with actionable insights and recommendations for improvement.
Use analytics tools to track and measure the success of campaigns, continuously refining strategies based on data.
Required Skills & Experience:Bachelor's degree in Marketing, Business, Communications, or related field.
3+ years of experience in digital marketing, preferably in an agency setting.
Proven track record of developing and executing successful digital marketing campaigns.
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and PPC.
Proficiency in analytics tools (e.g., Google Analytics, SEMrush, HubSpot) and CRM systems.
Excellent communication and presentation skills, with the ability to convey complex ideas to clients clearly and effectively.
Ability to manage multiple clients and projects simultaneously, with strong organizational and time management skills.
Familiarity with eCommerce platforms like Shopify or WordPress.
Experience in content creation or copywriting.
About Versique:At Versique, we believe people are more than a resume. People invent, propel, unearth, and build. They transform teams, markets, industries, and bottom lines. People do more than fill an open position. They open greater potential. We're here to help fill your human potential and build your human capacity. The Versique brand represents a powerful combination of 'versatile' and 'unique,' hinting at the concept of 'search' in its pronunciation.In 2023, Versique made the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for fastest-growing private companies in Minnesota. Additionally, for the past four years, Versique has been recognized as a Star Tribune Top Workplace and awarded a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal, which speaks to the incredible culture we've fostered.We believe people are the ultimate business advantage. Let's find your people together. And make the
best
possible.Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
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Worksite Location: Minneapolis, MN - Hybrid
Roles & Responsibilities:
Client Relationship Management:Serve as the primary point of contact for clients, building strong relationships and ensuring our clients value our deliverables.
Understand client business objectives and challenges to provide strategic guidance and recommendations.
Regularly communicate campaign progress, performance metrics, and actionable insights to clients.
Embed themselves in the client to be part of their team and trusted consultant.
Digital Strategy Development:Analyze client needs and industry trends to develop tailored digital marketing strategies that align with business goals.
Create comprehensive marketing plans, including SEO, SEM, social media, email marketing, content marketing, and PPC campaigns.
Identify target audiences, set clear objectives, and outline KPIs for each campaign.
Campaign Execution & Optimization:Manage and direct digital marketing campaigns across various channels, ensuring timely delivery and alignment with client objectives.
Monitor and analyze campaign performance, making data-driven adjustments to optimize for ROI and overall effectiveness.
Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive campaign execution.
Reporting & Analysis:Generate detailed reports on campaign performance, providing clients with actionable insights and recommendations for improvement.
Use analytics tools to track and measure the success of campaigns, continuously refining strategies based on data.
Required Skills & Experience:Bachelor's degree in Marketing, Business, Communications, or related field.
3+ years of experience in digital marketing, preferably in an agency setting.
Proven track record of developing and executing successful digital marketing campaigns.
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and PPC.
Proficiency in analytics tools (e.g., Google Analytics, SEMrush, HubSpot) and CRM systems.
Excellent communication and presentation skills, with the ability to convey complex ideas to clients clearly and effectively.
Ability to manage multiple clients and projects simultaneously, with strong organizational and time management skills.
Familiarity with eCommerce platforms like Shopify or WordPress.
Experience in content creation or copywriting.
About Versique:At Versique, we believe people are more than a resume. People invent, propel, unearth, and build. They transform teams, markets, industries, and bottom lines. People do more than fill an open position. They open greater potential. We're here to help fill your human potential and build your human capacity. The Versique brand represents a powerful combination of 'versatile' and 'unique,' hinting at the concept of 'search' in its pronunciation.In 2023, Versique made the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for fastest-growing private companies in Minnesota. Additionally, for the past four years, Versique has been recognized as a Star Tribune Top Workplace and awarded a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal, which speaks to the incredible culture we've fostered.We believe people are the ultimate business advantage. Let's find your people together. And make the
best
possible.Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
#J-18808-Ljbffr