Live Nation
Cultural Marketing Strategy (GreenLight Media & Marketing) College Associate
Live Nation, Beverly Hills, California, United States, 90211
Cultural Marketing Strategy (GreenLight Media & Marketing) College AssociateJob Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
Operating within the Live Nation family of companies, GreenLight Media & Marketing serves as a hub of integrated brand marketing for strategic partners working in Music, Sports, Entertainment, and culture more broadly. Our Strategy department supports this vision with insight, ambition, and structure to enable the highest quality creative product and program success.
Program Dates:
May 29 - August 8, 2025
WHAT THIS ROLE WILL DO
Design and support research initiatives through key details like methodology, recruiting, stimulus materials, logistics, debriefs, and presentations.
Leverage research and cultural insights into great briefs that inspire creative teams and give brands unique roles in culture to deliver on their marketing objectives.
Support the creative process in the development of brand programs, content, and consumer activations at music events.
Contribute to new business efforts with strategic primers, cultural insight, data analytics, and strategic thought-starters.
Add to Live Nation’s culture with personality, a passion for music, and an entrepreneurial spirit.
WHAT THIS PERSON WILL BRING
Currently pursuing a bachelor's/master's degree with a concentration in marketing (specifically in strategy) or a recent graduate.
Creative writing skills (to apply insights into strategic narratives).
Great presentation skills (designing decks and presenting live).
General mathematics and statistics (for designing and analyzing research).
Self-starter with an entrepreneurial mindset (to run with projects).
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
California Hiring Pay*: $20.00 / Hour
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law.
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WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
Operating within the Live Nation family of companies, GreenLight Media & Marketing serves as a hub of integrated brand marketing for strategic partners working in Music, Sports, Entertainment, and culture more broadly. Our Strategy department supports this vision with insight, ambition, and structure to enable the highest quality creative product and program success.
Program Dates:
May 29 - August 8, 2025
WHAT THIS ROLE WILL DO
Design and support research initiatives through key details like methodology, recruiting, stimulus materials, logistics, debriefs, and presentations.
Leverage research and cultural insights into great briefs that inspire creative teams and give brands unique roles in culture to deliver on their marketing objectives.
Support the creative process in the development of brand programs, content, and consumer activations at music events.
Contribute to new business efforts with strategic primers, cultural insight, data analytics, and strategic thought-starters.
Add to Live Nation’s culture with personality, a passion for music, and an entrepreneurial spirit.
WHAT THIS PERSON WILL BRING
Currently pursuing a bachelor's/master's degree with a concentration in marketing (specifically in strategy) or a recent graduate.
Creative writing skills (to apply insights into strategic narratives).
Great presentation skills (designing decks and presenting live).
General mathematics and statistics (for designing and analyzing research).
Self-starter with an entrepreneurial mindset (to run with projects).
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
California Hiring Pay*: $20.00 / Hour
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law.
#J-18808-Ljbffr