L Oreal USA
Sr. Manager- Influencer + PR (Youth to the People)
L Oreal USA, El Segundo, California, United States, 90245
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Sr. Manager- Influencer + PR (Youth to the People)
El Segundo, CA
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=190986)
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El Segundo, CA
Digital
Full - Time
18-Oct-2024
Role: Senior Manager - Influencer + PR
Brand: Youth to the People
Location: El Segundo, CA
About Youth To The People
Our YTTP group consists of high-performers and hard-workers with humble attitudes. We are a lively group that value team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.
About the Role
Youth To The People is seeking a passionate and experienced Senior Manager of Influencer + PR to lead the strategic development and execution of impactful influencer and PR campaigns. This role will be instrumental in amplifying brand awareness, driving consumer engagement, and building a strong brand reputation within the beauty and lifestyle space.
Key Responsibilities:
Strategy & Planning: Develop and implement a comprehensive influencer and PR strategy aligned with overall brand objectives , marketing calendar, and key product launches.
Agency Management: Oversee relationships with external PR and influencer agencies, providing clear direction, managing budgets, and ensuring seamless campaign execution.
Influencer Partnerships: Identify , engage, and manage relationships with a diverse range of influencers across various platforms (Instagram, TikTok, YouTube, etc.) who embody the Youth To The People brand ethos and resonate with target audiences.
Campaign Execution: Lead the development and execution of creative and engaging influencer campaigns for key launches and evergreen core support.
Community Management: oversee + guide strategic management of YTTP’s online community. Owned, earned, and paid.
PR & Media Relations: Manage all aspects of PR, including developing press materials, securing impactful placements, and cultivating strong relationships with key editors, writers, and publications.
Measurement & Reporting: Track and analyze key performance indicators (KPIs) for all influencer and PR activities, providing regular reports on campaign effectiveness, media impact, and return on investment (ROI).
Budget Management: Manage the influencer and PR budget effectively, ensuring cost-efficient campaign execution and optimal resource allocation.
Trendspotting: Stay ahead of the curve by identifying emerging trends in the beauty, wellness, and influencer marketing landscape, constantly innovating and adapting strategies for maximum impact.
Team Management: oversee and guide the development of 1-2 direct reports.
Qualifications:
5+ years of experience in influencer marketing, public relations, or a related field, preferably within the beauty or lifestyle industry.
Experience managing direct reports
Proven track record of developing and executing successful influencer and PR campaigns that deliver measurable results.
Strong relationships with key media contacts and influencers.
Exceptional communication and interpersonal skills, with the ability to build rapport and collaborate effectively with internal and external stakeholders.
Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
A genuine passion for the beauty and wellness space, with a deep understanding of the influencer landscape and current social media trends.
Alignment with Youth To The People's brand values of inclusivity, sustainability, and community.
Salary Range: $110k-$140k base + bonus
Sr. Manager- Influencer + PR (Youth to the People)
El Segundo, CA
Apply now (https://careers.loreal.com/en_US/jobs/ApplicationMethods?jobId=190986)
Back
El Segundo, CA
Digital
Full - Time
18-Oct-2024
Role: Senior Manager - Influencer + PR
Brand: Youth to the People
Location: El Segundo, CA
About Youth To The People
Our YTTP group consists of high-performers and hard-workers with humble attitudes. We are a lively group that value team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.
About the Role
Youth To The People is seeking a passionate and experienced Senior Manager of Influencer + PR to lead the strategic development and execution of impactful influencer and PR campaigns. This role will be instrumental in amplifying brand awareness, driving consumer engagement, and building a strong brand reputation within the beauty and lifestyle space.
Key Responsibilities:
Strategy & Planning: Develop and implement a comprehensive influencer and PR strategy aligned with overall brand objectives , marketing calendar, and key product launches.
Agency Management: Oversee relationships with external PR and influencer agencies, providing clear direction, managing budgets, and ensuring seamless campaign execution.
Influencer Partnerships: Identify , engage, and manage relationships with a diverse range of influencers across various platforms (Instagram, TikTok, YouTube, etc.) who embody the Youth To The People brand ethos and resonate with target audiences.
Campaign Execution: Lead the development and execution of creative and engaging influencer campaigns for key launches and evergreen core support.
Community Management: oversee + guide strategic management of YTTP’s online community. Owned, earned, and paid.
PR & Media Relations: Manage all aspects of PR, including developing press materials, securing impactful placements, and cultivating strong relationships with key editors, writers, and publications.
Measurement & Reporting: Track and analyze key performance indicators (KPIs) for all influencer and PR activities, providing regular reports on campaign effectiveness, media impact, and return on investment (ROI).
Budget Management: Manage the influencer and PR budget effectively, ensuring cost-efficient campaign execution and optimal resource allocation.
Trendspotting: Stay ahead of the curve by identifying emerging trends in the beauty, wellness, and influencer marketing landscape, constantly innovating and adapting strategies for maximum impact.
Team Management: oversee and guide the development of 1-2 direct reports.
Qualifications:
5+ years of experience in influencer marketing, public relations, or a related field, preferably within the beauty or lifestyle industry.
Experience managing direct reports
Proven track record of developing and executing successful influencer and PR campaigns that deliver measurable results.
Strong relationships with key media contacts and influencers.
Exceptional communication and interpersonal skills, with the ability to build rapport and collaborate effectively with internal and external stakeholders.
Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
A genuine passion for the beauty and wellness space, with a deep understanding of the influencer landscape and current social media trends.
Alignment with Youth To The People's brand values of inclusivity, sustainability, and community.
Salary Range: $110k-$140k base + bonus