KnitWell Group
Digital Content Specialist
KnitWell Group, New Albany, Ohio, United States, 43054
About usKnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America - Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.
Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.
Lane Bryant
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
About the role
The Digital Content Specialist is primarily responsible for inputting strategic plans to support promotional activity and product priorities through content on the websites, as well as managing the daily production of the website creative. This role works closely with the E-commerce Strategy Manager, Creative/Marketing team and Web Operations team to create the best customer experience and optimize site KPIs.
The impact you can haveCreate, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners. This includes providing direction on all components of the website layout, promotional hierarchy and details, calls to action, special URLs needed, content images, etc.Review and approve all site creative and developmental assets with internal partners.Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels.Work with cross-functional counterparts to align on linking and sequencing strategies.Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively.Partner with Copy teams to maintain site standards and consistency in messaging/communications.You'll bring to the role
1-3 years working as a content specialist or strategist in the online space, preferably within the retail environment.Ability to manage multiple projects and processes in a fast-paced, deadline-driven environment.Ability to work independently and take ownership over their part in a process.Proven ability to build relationships to generate alignment and work effectively within a cross-departmental team.Experience with Project Management Tool or similar technology.Knowledge of Content Management Systems and website production processes.Highly flexible and nimble with ability to quickly alter course when necessary.Extremely detail-oriented with ability to review digital experiences proficiently.Requires competency in customer focus, data analysis, strategic thinking, relationship building, influencing and driving results.Ability to strategize different web layouts/experiences relating to promotional priorities.Experience with multi-channel business and demonstrated ability to manage process change and improvement.Benefits at KnitWell Group
Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online)Support for your individual development plus career mobility within our family of brandsA culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*Medical, dental, vision insurance & 401(K) retirement*Employee Assistance Program (EAP)Time off - paid time off & holidays*
*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
This position works in a hybrid model, with three days per week worked in the New Albany, OH location and two days per week worked remotely.
#LI-CS1
Location:LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type:Regular/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.
Lane Bryant
Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.
About the role
The Digital Content Specialist is primarily responsible for inputting strategic plans to support promotional activity and product priorities through content on the websites, as well as managing the daily production of the website creative. This role works closely with the E-commerce Strategy Manager, Creative/Marketing team and Web Operations team to create the best customer experience and optimize site KPIs.
The impact you can haveCreate, develop and maintain all daily, monthly and ad-hoc content briefs that impact the website, serving as the key document for development partners. This includes providing direction on all components of the website layout, promotional hierarchy and details, calls to action, special URLs needed, content images, etc.Review and approve all site creative and developmental assets with internal partners.Establish efficient and collaborative working relationships with key internal partners (Creative, Brand Strategy, Marketing Ops, Email, Digital Marketing) in order to align on promotional strategy at the daily level across all channels.Work with cross-functional counterparts to align on linking and sequencing strategies.Collaborate with Ecommerce Operations team to review upcoming site cadence, product sequencing and requests for special category creation to support site communication clearly and effectively.Partner with Copy teams to maintain site standards and consistency in messaging/communications.You'll bring to the role
1-3 years working as a content specialist or strategist in the online space, preferably within the retail environment.Ability to manage multiple projects and processes in a fast-paced, deadline-driven environment.Ability to work independently and take ownership over their part in a process.Proven ability to build relationships to generate alignment and work effectively within a cross-departmental team.Experience with Project Management Tool or similar technology.Knowledge of Content Management Systems and website production processes.Highly flexible and nimble with ability to quickly alter course when necessary.Extremely detail-oriented with ability to review digital experiences proficiently.Requires competency in customer focus, data analysis, strategic thinking, relationship building, influencing and driving results.Ability to strategize different web layouts/experiences relating to promotional priorities.Experience with multi-channel business and demonstrated ability to manage process change and improvement.Benefits at KnitWell Group
Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online)Support for your individual development plus career mobility within our family of brandsA culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*Medical, dental, vision insurance & 401(K) retirement*Employee Assistance Program (EAP)Time off - paid time off & holidays*
*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
This position works in a hybrid model, with three days per week worked in the New Albany, OH location and two days per week worked remotely.
#LI-CS1
Location:LB OH Corp Office-LaneBryant-New Albany, OH 43054
Position Type:Regular/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.