Demand Generation Marketing Associate

Apply Job Type Full-time Description Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector's unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more. Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions. The Demand Generation Associate is responsible for assisting on the planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team. They will assist on the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. What You'll Do Help develop and execute integrated marketing programs that drive net new leads and progress existing leads through the sales funnel. This includes awareness, education, and consideration programs. Help identify inbound and outbound initiatives including, Website Marketing, Email Marketing, Advertising (Paid, Social, and third-party), Webinars, Social Media, and Events) Help forecast, measure, analyze and report on impact of programs. Help launch lead nurture programs/campaigns to move inquiries to marketing qualified leads and further down the sales cycle. Proactively engage with SDR teams to coordinate, communicate, and optimize the impact of marketing activities. Help to plan and execute third party media plans that may include advertising, webinars, content marketing, etc. Communicate and educate the sales team regarding new and planned marketing activities (campaign briefs) Execute email campaigns using HubSpot including list creation, email copy & setup and tracking. Test and optimize the performance of marketing channels (Website, Webinars, Email Marketing, Landing Pages, Outreach Sequences, Advertising, Events, etc.) Manage development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.) Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Strong communication skills, both verbal and written. Analytical mindset and ability to interpret data. Creativity and ability to think outside the box. Familiarity with digital marketing tools and techniques. Proficiency in Microsoft Office (Word, Excel, PowerPoint) and possibly CRM software. Attention to detail and organizational skills. Ability to work in a team and independently. Adaptability and willingness to learn. Problem-solving skills and a proactive attitude. Ability to ideate, build, and execute on integrated marketing campaigns on a timely basis independently with high quality. Proven ability to partner with x-functional stakeholders including product marketing, sales, and SDR teams. Ability to work on multiple projects concurrently in a fast-paced environment. Entrepreneurial spirit that enables someone to roll up their sleeves and drive result. What You Can Expect From Us: Friendly, open, and casual work environment Comprehensive, quality benefits package effective first of the month following your date of hire Tuition Reimbursement Program Matching 401(k) retirement plan Healthy work-life balance with flexible work arrangements and generous time off Generous referral incentive program Company social events Philanthropic opportunities What We Value: Teamwork - Above all, we're a team. We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team. Customers First -