Zuora
Demand Generation Manager
Zuora, Redwood City, California, United States, 94061
Company OverviewAt Zuora, we do
Modern Business . We’re helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It’s an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world’s most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.The Team & RoleZuora’s Marketing team is looking for a Demand Generation Manager to strategize and execute demand campaigns to achieve lead generation and revenue goals. Reporting to the Director of Demand Generation, you will support our team’s initiatives by collaborating with segment leads and cross-functional teams to align demand generation activities with overall marketing and business objectives. Successful demand generation leaders at Zuora are strategic thinkers with a strong ability to execute campaigns, are data-driven, and thrive on identifying opportunities that improve the customer experience.What you’ll do:Manage the development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.)Conceptualize and execute integrated marketing campaigns that span multiple channels and touchpoints, ensuring consistent messaging and impactful customer journeys.Collaborate with leadership on goals and clearly defined metrics to measure the quality of content, audience growth, engagement, and content reach.Work with the content team to ensure content is optimally distributed and targeted to new business target accounts.Activate content distribution and communicate how we’re leveraging content we’re producing.Help execute the paid media strategy in partnership with Digital Marketing.Innovate and reimagine our third-party sponsorships - publications, webinars, events, etc. in partnership with Field Marketing.Orchestrate the webinar production process end-to-end, including content creation, speaker management, promotions, follow up, post-event content distribution, etc.Compile and report results of marketing efforts using various systems - such as Salesforce and Marketo.Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline.Continuously monitor and seek opportunities to improve campaign effectiveness.Desired Skills/Experience:3-5 years in demand generation, digital marketing, or campaign operations.Strong understanding of the customer lifecycle and how to influence the journey of our buyer personas at each stage.Foundational understanding of lead lifecycles, MQL models, and basic lead scoring.Proven experience contributing to demand generation, digital marketing, and campaign efforts.Strong ability to understand marketing metrics and how to take this data to drive more effectiveness.Comfortable and confident balancing responsibilities across multiple marketing channels with strong organizational skills.Basic understanding of marketing automation systems and CRMs - ideally Marketo and Salesforce.Location & Work ArrangementsOrganizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility — flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.Our Commitment to an Inclusive WorkplaceThink, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.The base pay details represent the annualized salary range for the posted position. While we share a comprehensive range, a candidate’s final base salary will fall within these guidelines and will be determined based on multiple factors including but not limited to: qualifications of the candidate, job related knowledge, prior related experience, specific and unique skills, the location of the role, internal equity and internal budget. Base pay is only one element of Zuora’s Total Rewards Package. Additional elements may also include bonus/variable compensation, equity and comprehensive benefits.
#J-18808-Ljbffr
Modern Business . We’re helping people subscribe to new ways of doing business that are better for people, companies and ultimately the planet. It’s an approach resulting from the shift to the Subscription Economy that puts customers first by building recurring relationships instead of one-time product sales and focuses on sustainable growth. Through our leading expertise and multi-product suite, we are transforming all industries and working with the world’s most innovative companies to monetize new business models, nurture subscriber relationships and optimize their digital experiences.The Team & RoleZuora’s Marketing team is looking for a Demand Generation Manager to strategize and execute demand campaigns to achieve lead generation and revenue goals. Reporting to the Director of Demand Generation, you will support our team’s initiatives by collaborating with segment leads and cross-functional teams to align demand generation activities with overall marketing and business objectives. Successful demand generation leaders at Zuora are strategic thinkers with a strong ability to execute campaigns, are data-driven, and thrive on identifying opportunities that improve the customer experience.What you’ll do:Manage the development and execution of integrated marketing programs through ongoing communication with cross-functional marketing teams (Web & Digital Marketing, Product Marketing, Creative Services, etc.)Conceptualize and execute integrated marketing campaigns that span multiple channels and touchpoints, ensuring consistent messaging and impactful customer journeys.Collaborate with leadership on goals and clearly defined metrics to measure the quality of content, audience growth, engagement, and content reach.Work with the content team to ensure content is optimally distributed and targeted to new business target accounts.Activate content distribution and communicate how we’re leveraging content we’re producing.Help execute the paid media strategy in partnership with Digital Marketing.Innovate and reimagine our third-party sponsorships - publications, webinars, events, etc. in partnership with Field Marketing.Orchestrate the webinar production process end-to-end, including content creation, speaker management, promotions, follow up, post-event content distribution, etc.Compile and report results of marketing efforts using various systems - such as Salesforce and Marketo.Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline.Continuously monitor and seek opportunities to improve campaign effectiveness.Desired Skills/Experience:3-5 years in demand generation, digital marketing, or campaign operations.Strong understanding of the customer lifecycle and how to influence the journey of our buyer personas at each stage.Foundational understanding of lead lifecycles, MQL models, and basic lead scoring.Proven experience contributing to demand generation, digital marketing, and campaign efforts.Strong ability to understand marketing metrics and how to take this data to drive more effectiveness.Comfortable and confident balancing responsibilities across multiple marketing channels with strong organizational skills.Basic understanding of marketing automation systems and CRMs - ideally Marketo and Salesforce.Location & Work ArrangementsOrganizations and teams at Zuora are empowered to design efficient and flexible ways of working, being intentional about scheduling, communication, and collaboration strategies that help us achieve our best results. In our dynamic, globally distributed company, this means balancing flexibility and responsibility — flexibility to live our lives to the fullest, and responsibility to each other, to our customers, and to our shareholders. For most roles, we offer the flexibility to work both remotely and at Zuora offices.Our Commitment to an Inclusive WorkplaceThink, be and do you! At Zuora, different perspectives, experiences and contributions matter. Everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all.Zuora does not discriminate on the basis of, and considers individuals seeking employment with Zuora without regards to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance(at)zuora.com.The base pay details represent the annualized salary range for the posted position. While we share a comprehensive range, a candidate’s final base salary will fall within these guidelines and will be determined based on multiple factors including but not limited to: qualifications of the candidate, job related knowledge, prior related experience, specific and unique skills, the location of the role, internal equity and internal budget. Base pay is only one element of Zuora’s Total Rewards Package. Additional elements may also include bonus/variable compensation, equity and comprehensive benefits.
#J-18808-Ljbffr