Abbott
HCP Omni Channel Marketing Manager
Abbott, Alameda, California, United States, 94501
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:
Working at AbbottA
t Abbott,
you
can do work that matters,
grow,
and learn, care for
your
self and family, be
your
true self and live a full life.
You’ll
also have access to:Career development with an international company
where you can grow the career you dream of
.
Free medical coverage for employees* via
the
Health Investment Plan (HIP) PPO
An e
xcellent retirement savings plan with high employer contribution
Tuition reimbursement,
the
Freedom 2 Save
student debt program and
FreeU
education benefit
- an affordable and convenient path to getting a bachelor’s degree
.
A company r
ecognized as
a great place
to work in dozens of countries around the world
and
named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The OpportunityThis position works
out of
our Alameda, CA
location in the Diabetes Care division where we are
focused on helping people with diabetes manage their health with life-changing products that provide
accurate
data to drive better-informed decisions.
We’re
revolutionizing the way people
monitor
their glucose levels with our new sensing technology.As the HCP Omnichannel Marketing Manager you will be accountable for ensuring that engagements initiated by commercial teams are channel agnostic and customer centric. You will be engaging across commercial and cross functional teams in maintaining, augmenting and evolving customer engagement journeys, channel level assets and data that fuels insights.What
You’ll
Work OnLeads HCP omni capability design & execution guiding digital / omnichannel deliveryfor media, planning, CRM, RTEs and contentPartners with and across functions to develop HCP omnichannel vision, strategy and pull-through, manage deployment of omni capabilities consistent with brand strategyCreate, maintain and augment HCP segment specific journeys orchestrated to engage with right message at the right time through right channel.Identify engagement patterns and deduce insights to create a proactive action plan for marketing collateral developmentDefines the data strategy for omnichannel and designs omni measurement plans and learning experimentsProvide analytic insights to Strategy, Operational, Leadership metrics that feed into Omni Dashboard developmentCollaborate with sales and training teams to plan and support in training and reinforcement of content and enhancementsAccountable for identifying champions to manage change across different teams to embrace new way of working.Work closely with platforms and enablement team to enhance journeys, expand on data inputs to further refine next best suggestions orchestrated across channels.Required
QualificationsBachelor’s degree with at least 4-6 years of related marketing experience, or MBA with 1-3 years of related
experience.Preferred
QualificationsMBA, MS Degree in Business
Strategic Consulting Experience
Excellent collaboration skills in a large, complex and matrix organization with a dynamic environment
Understanding of omni channel orchestration, segmentation analysis, targeting efforts, creative/messaging coordination
Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic and ambiguous environment
Strong strategic thinking, executive presence capabilities, and attention to detail
Advanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience
Familiarity with latest analytical tools and dashboarding technologies, data warehousing, software, process, and applications (e.g., SQL, Tableau, AWS, Python, Machine Learning, Predictive Analytics, etc.)
Apply Now*
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our
health and wellness
benefits
, which provide the security to help you and your family
live
full lives
:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that
can help you
build your future
and live your best life
. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com
, on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews.The base pay for this position is$125,700.00 – $251,500.00
In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Marketing Support
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
No
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf#J-18808-Ljbffr
Working at AbbottA
t Abbott,
you
can do work that matters,
grow,
and learn, care for
your
self and family, be
your
true self and live a full life.
You’ll
also have access to:Career development with an international company
where you can grow the career you dream of
.
Free medical coverage for employees* via
the
Health Investment Plan (HIP) PPO
An e
xcellent retirement savings plan with high employer contribution
Tuition reimbursement,
the
Freedom 2 Save
student debt program and
FreeU
education benefit
- an affordable and convenient path to getting a bachelor’s degree
.
A company r
ecognized as
a great place
to work in dozens of countries around the world
and
named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The OpportunityThis position works
out of
our Alameda, CA
location in the Diabetes Care division where we are
focused on helping people with diabetes manage their health with life-changing products that provide
accurate
data to drive better-informed decisions.
We’re
revolutionizing the way people
monitor
their glucose levels with our new sensing technology.As the HCP Omnichannel Marketing Manager you will be accountable for ensuring that engagements initiated by commercial teams are channel agnostic and customer centric. You will be engaging across commercial and cross functional teams in maintaining, augmenting and evolving customer engagement journeys, channel level assets and data that fuels insights.What
You’ll
Work OnLeads HCP omni capability design & execution guiding digital / omnichannel deliveryfor media, planning, CRM, RTEs and contentPartners with and across functions to develop HCP omnichannel vision, strategy and pull-through, manage deployment of omni capabilities consistent with brand strategyCreate, maintain and augment HCP segment specific journeys orchestrated to engage with right message at the right time through right channel.Identify engagement patterns and deduce insights to create a proactive action plan for marketing collateral developmentDefines the data strategy for omnichannel and designs omni measurement plans and learning experimentsProvide analytic insights to Strategy, Operational, Leadership metrics that feed into Omni Dashboard developmentCollaborate with sales and training teams to plan and support in training and reinforcement of content and enhancementsAccountable for identifying champions to manage change across different teams to embrace new way of working.Work closely with platforms and enablement team to enhance journeys, expand on data inputs to further refine next best suggestions orchestrated across channels.Required
QualificationsBachelor’s degree with at least 4-6 years of related marketing experience, or MBA with 1-3 years of related
experience.Preferred
QualificationsMBA, MS Degree in Business
Strategic Consulting Experience
Excellent collaboration skills in a large, complex and matrix organization with a dynamic environment
Understanding of omni channel orchestration, segmentation analysis, targeting efforts, creative/messaging coordination
Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic and ambiguous environment
Strong strategic thinking, executive presence capabilities, and attention to detail
Advanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience
Familiarity with latest analytical tools and dashboarding technologies, data warehousing, software, process, and applications (e.g., SQL, Tableau, AWS, Python, Machine Learning, Predictive Analytics, etc.)
Apply Now*
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our
health and wellness
benefits
, which provide the security to help you and your family
live
full lives
:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that
can help you
build your future
and live your best life
. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com
, on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews.The base pay for this position is$125,700.00 – $251,500.00
In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Marketing Support
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
No
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf#J-18808-Ljbffr