Abbott
Associate Product Manager, Market Access Marketing
Abbott, Alameda, California, United States, 94501
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:
Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The OpportunityThis position works
out of
our Alameda, CA
location
in the Diabetes Care division
where we are focused on helping people with diabetes manage their health with life-changing products that provide
accurate
data to drive better-informed decisions.
We’re
revolutionizing the way people
monitor
their glucose levels with our new sensing technology.As the Associate Product Manager, Market Access Marketing you will
develop and lead a subset of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. As we are evolving to a customer-centric organization, addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work cross-functionally with account management, sales, marketing, regulatory, government and medical affairs teams to generate key messages and tactics to expand and improve access of on-market and new products. You will be engaged in the customer strategy, planning and execution (e.g. training, account management tools/resources) to meet the needs of the company’s managed customers such as public and private payers, integrated delivery networks and key healthcare organizations. You will be responsible for the planning and execution of key payer initiatives and specific promotional activities and tactics for customers or products to establish, enhance or distinguish coverage and access within the continuous glucose monitoring market, specific to the Market Access team.What
You’ll
Work OnDevelop a Center of Excellence for market access pull through execution in partnership with Account Managers, HCP training and marketing teams
Be the thought leader on market access pull through messaging in cross-channel marketing executions
Assist with creating new efficient processes for pullthrough to deliver impactful marketing tactics in a timeline manner
Work with reimbursement to ensure compliance with US P&P policies
Develop and own a market access coverage claims matrix
Collaborate with Patient Support Programs Team to think of an integrated message for market access messaging to patients and HCPs
Integrate with Payer Marketing Team on current tools and resources available to the field
Identify gaps in knowledge and education around market access topics within the HCP field team and create an upskilling training and development plan
Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
Profile current payer accounts, identify potential channels. and execute marketing tactics within identified channels, e.g., Commercial, Medicare, Medicaid, etc.
Leverage market research and other marketplace intelligence to ensure alignment of marketing content and tools
Ensure that all activities within the role of Associate Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelines
Required
QualificationsBachelors Degree required. MBA preferred or at least three years previous marketing/sales experience.Strong presentation and communication skills.Critical thinking and analysis of market conditions and opportunities.Preferred
QualificationsAbility to translate complex clinical to easily digestible stories for broad audiencesBroad pharmaceutical and/or medical device experienceSome experience in payer marketing or market access/managed markets.Category experience preferred in diabetes, medical device and/or therapeuticsProduct management experience in medical products or servicesApply Now*
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our
health and wellness
benefits
, which provide the security to help you and your family
live
full lives
:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that
can help you
build your future
and live your best life
. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com
, on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews.The base pay for this position is$95,500.00 – $190,900.00
In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : 1360-1380 South Loop Road
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf#J-18808-Ljbffr
Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the
Freedom 2 Save
student debt program and
FreeU
education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The OpportunityThis position works
out of
our Alameda, CA
location
in the Diabetes Care division
where we are focused on helping people with diabetes manage their health with life-changing products that provide
accurate
data to drive better-informed decisions.
We’re
revolutionizing the way people
monitor
their glucose levels with our new sensing technology.As the Associate Product Manager, Market Access Marketing you will
develop and lead a subset of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. As we are evolving to a customer-centric organization, addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work cross-functionally with account management, sales, marketing, regulatory, government and medical affairs teams to generate key messages and tactics to expand and improve access of on-market and new products. You will be engaged in the customer strategy, planning and execution (e.g. training, account management tools/resources) to meet the needs of the company’s managed customers such as public and private payers, integrated delivery networks and key healthcare organizations. You will be responsible for the planning and execution of key payer initiatives and specific promotional activities and tactics for customers or products to establish, enhance or distinguish coverage and access within the continuous glucose monitoring market, specific to the Market Access team.What
You’ll
Work OnDevelop a Center of Excellence for market access pull through execution in partnership with Account Managers, HCP training and marketing teams
Be the thought leader on market access pull through messaging in cross-channel marketing executions
Assist with creating new efficient processes for pullthrough to deliver impactful marketing tactics in a timeline manner
Work with reimbursement to ensure compliance with US P&P policies
Develop and own a market access coverage claims matrix
Collaborate with Patient Support Programs Team to think of an integrated message for market access messaging to patients and HCPs
Integrate with Payer Marketing Team on current tools and resources available to the field
Identify gaps in knowledge and education around market access topics within the HCP field team and create an upskilling training and development plan
Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
Profile current payer accounts, identify potential channels. and execute marketing tactics within identified channels, e.g., Commercial, Medicare, Medicaid, etc.
Leverage market research and other marketplace intelligence to ensure alignment of marketing content and tools
Ensure that all activities within the role of Associate Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelines
Required
QualificationsBachelors Degree required. MBA preferred or at least three years previous marketing/sales experience.Strong presentation and communication skills.Critical thinking and analysis of market conditions and opportunities.Preferred
QualificationsAbility to translate complex clinical to easily digestible stories for broad audiencesBroad pharmaceutical and/or medical device experienceSome experience in payer marketing or market access/managed markets.Category experience preferred in diabetes, medical device and/or therapeuticsProduct management experience in medical products or servicesApply Now*
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our
health and wellness
benefits
, which provide the security to help you and your family
live
full lives
:
www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that
can help you
build your future
and live your best life
. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at
www.abbott.com
, on Facebook at
www.facebook.com/Abbott
and on Twitter @AbbottNews.The base pay for this position is$95,500.00 – $190,900.00
In specific locations, the pay range may vary from the range posted.JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : 1360-1380 South Loop Road
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf#J-18808-Ljbffr