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Abbott Laboratories

Associate Product Manager

Abbott Laboratories, Alameda, California, United States, 94501


Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream ofFree medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with high employer contributionTuition reimbursement and an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries around the world.A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity.The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.As the Associate Product Manager, Market Access Marketing you will develop and lead a subset of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. You will work cross-functionally with account management, sales, marketing, regulatory, government and medical affairs teams to generate key messages and tactics to expand and improve access of on-market and new products. You will be responsible for the planning and execution of key payer initiatives and specific promotional activities and tactics for customers or products to establish, enhance or distinguish coverage and access within the continuous glucose monitoring market.What You’ll Work OnDevelop a Center of Excellence for market access pull through execution in partnership with Account Managers, HCP training and marketing teamsBe the thought leader on market access pull through messaging in cross-channel marketing executionsAssist with creating new efficient processes for pullthrough to deliver impactful marketing tactics in a timely mannerWork with reimbursement to ensure compliance with US P&P policiesDevelop and own a market access coverage claims matrixCollaborate with Patient Support Programs Team to think of an integrated message for market access messaging to patients and HCPsIntegrate with Payer Marketing Team on current tools and resources available to the fieldIdentify gaps in knowledge and education around market access topics within the HCP field team and create an upskilling training and development planManage marketing/advertising agencies and associated budget to ensure high quality, timely deliverablesProfile current payer accounts, identify potential channels, and execute marketing tactics within identified channelsLeverage market research and other marketplace intelligence to ensure alignment of marketing content and toolsEnsure that all activities within the role of Associate Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelinesRequired QualificationsBachelors Degree required. MBA preferred or at least three years previous marketing/sales experience. Strong presentation and communication skills. Critical thinking and analysis of market conditions and opportunities.Preferred QualificationsAbility to translate complex clinical to easily digestible stories for broad audiences. Broad pharmaceutical and/or medical device experience. Some experience in payer marketing or market access/managed markets. Category experience preferred in diabetes, medical device and/or therapeutics. Product management experience in medical products or services.Apply Now*Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:

www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at

www.abbott.com

, on Facebook at

www.facebook.com/Abbott

and on Twitter @AbbottNews.The base pay for this position is $95,500.00 – $190,900.00. In specific locations, the pay range may vary from the range posted.

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