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Publicis Groupe

Campaign Manager

Publicis Groupe, New York, New York, us, 10261


Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Campaign Manager, Paid Social position uses paid social media knowledge and expertise to provide actionable insights and recommendations. You'll help to develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social programs.

Our social team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid social expert who is keen to submerge themselves into a number of projects.

Responsibilities

Role Objectives:

Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns

Assist with optimizing, implementing, and analyzing paid social marketing activities

Support execution of customer, media, brand, and market research that produce unique insights and opportunities

Partner with the Paid Social Supervisor in driving strategic social expertise within the team

Report on key metrics for campaign effectiveness and develop key findings for optimization

Facilitate the sharing of data and insights among relevant internal parties to inform future strategies

Foster strong relationships with internal teams and client groups

Qualifications

Bachelor’s degree or higher in marketing, advertising, business, marketing, or equivalent

1+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)

Digital media operations experience preferred

Strong analytical thinking and mathematical skills and an ability to manage data

Experience with Meta, Tiktok, Snapchat, Pinterest, Linkedin, X (Twitter)

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong organizational and communication skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $46,500 - $62,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be