Publicis Groupe
Campaign Manager, Search
Publicis Groupe, New York, New York, us, 10261
Company Description
Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.
Overview
The Campaign Manager, Search is responsible for leading the day to day management of clients’ paid search & shopping campaigns, implementing search strategy and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.
Responsibilities
Responsible for the planning & execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns
Conduct keyword research and forecasts to contribute to strategy and annual planning
Develop strong working relationships with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Ensure client deliverables and recommendations are accurate, sound, and viable
Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments
Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps
Command data analysis of key Search metrics (e.g. CPC, CTR, SOV, ROAS, etc.) to identify, recommend, and implement changes for increasing the performance of client Search programs
Manage budgeting, forecasting, billing, and invoicing in Prisma
Qualifications
Bachelor’s degree, concentration in business, marketing, or advertising preferred
1+ year of hands on experience managing paid search & shopping campaigns, client or agency side in the Retail industry preferred
Proficiency in Google Ads & Bing Ads, including Shopping Ads & Performance Max
Experience with a bid mangement tool such as Search Ads 360 preferred
Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
Demonstrated problem solving, organization, and project management skills
Ability to work independently and balance multiple tasks
High attention to detail and the ability to move at an agile pace
Additional Information
Compensation Range: $46,500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments.
Overview
The Campaign Manager, Search is responsible for leading the day to day management of clients’ paid search & shopping campaigns, implementing search strategy and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.
Responsibilities
Responsible for the planning & execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns
Conduct keyword research and forecasts to contribute to strategy and annual planning
Develop strong working relationships with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Ensure client deliverables and recommendations are accurate, sound, and viable
Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments
Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps
Command data analysis of key Search metrics (e.g. CPC, CTR, SOV, ROAS, etc.) to identify, recommend, and implement changes for increasing the performance of client Search programs
Manage budgeting, forecasting, billing, and invoicing in Prisma
Qualifications
Bachelor’s degree, concentration in business, marketing, or advertising preferred
1+ year of hands on experience managing paid search & shopping campaigns, client or agency side in the Retail industry preferred
Proficiency in Google Ads & Bing Ads, including Shopping Ads & Performance Max
Experience with a bid mangement tool such as Search Ads 360 preferred
Strong proficiency in data analysis and reporting using tools like Google Analytics, Google Looker Studio, and Excel
Demonstrated problem solving, organization, and project management skills
Ability to work independently and balance multiple tasks
High attention to detail and the ability to move at an agile pace
Additional Information
Compensation Range: $46,500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.