Accusoft
Senior Product Marketing Manager - Immediate Start
Accusoft, New York, New York, us, 10261
Minimum Requirements
Bachelor's Degree or greater in Marketing or related field8+ years of experience in marketing or equivalent combination of education and experience; preferably in product management or product marketing managementExcellent project management skills with the ability to manage multiple projects simultaneouslyAnalytical mindset with the ability to interpret data and make data-driven decisionsStrong written and verbal communication skillsAbility to collaborate effectively with cross-functional teams and stakeholdersDetail-oriented with strong research skillsComfort working in a fast-paced environment and adept at multitasking with high attention to detail and strong organizational and time-management skillsResponsibilities
In this role, you'll report to the Director of Marketing, and will be responsible for developing positioning, messaging, and competitive differentiation that ensures that our Sales, Marketing, and Customer Success teams stay alignedThe ideal candidate will have a proven track record in product marketing within the software industry, particularly with SaaS solutionsDevelop and execute the overall product marketing strategy for Docubee, aligning with business goals and objectivesCollaborate with cross-functional teams, including product management, sales, and customer success, to ensure cohesive messaging and positioningConduct market research to identify customer needs, market trends, and competitive landscapeUtilize customer feedback and market insights to refine product positioning and messagingCraft compelling and differentiated messaging for Docubee, clearly communicating its value proposition to target audiencesDevelop and maintain a strong understanding of customer personas to tailor messaging accordinglyLead the creation of high-quality marketing website content, in-app messaging, and marketing collateral, including whitepapers, blog posts, and presentationsCollaborate with the content team to ensure consistency and effectiveness across all communication channelsDevelop and execute go-to-market plans for new features, product launches, and updatesWork closely with the sales team to equip them with the necessary tools and materials for successful customer engagementDevelop sales enablement materials, including sales guides, presentations, and training programsProvide ongoing support to the sales team with the latest product information and competitive insightsPlan and execute integrated marketing campaigns to drive customer acquisition, engagement, and retentionMonitor campaign performance and adjust strategies to optimize resultsDefine and track key performance indicators (KPIs) to measure the success of product marketing initiativesProvide regular reports and insights to the leadership team on marketing performance and areas for improvementThis position has no supervisory responsibilities but will mentor less experienced peers and provide team leadershipThis can be a work-from-home-based role in any of the following states: Florida, Georgia, North Carolina, New York, Massachusetts, Texas, Tennessee, and WashingtonEmployees can also work from our Tampa, FL, Office if they wishCompensation and Benefits
This Senior Product Marketing Manager position pays a competitive salary commensurate with experience!We also offer full-time employees a complete range of benefits, including:Health, vision, dental, disability, life insurance, and health savings accounts (HSA and FSA)Free Medical and Dental plans are available for employee-level coverageSupplemental Benefits like accident and critical illness insuranceFree Employee Assistance Program (EAP) and Well-Being programsPaid time-off program is front-loaded post 90 days of employment4-6 weeks of 100% Paid Parental Leave for expecting parent(s) of newborn or adoption parent(s)Bereavement, Jury-Duty, Voting, and Military Paid LeavesFull Training and Career Development reimbursementTuition Reimbursement and E-learning courses are offered through Udemy, Pluralsight, and other sources identified throughout the yearStock option plan and 401K MatchingA Social Committee dedicated to coordinating fun virtual activities for the teamExperience a work-life balance that enables staff to feel more in control of their working lifeOpportunities to growGenerous CompensationCompany Information
Accusoft is a software development company specializing in content processing, conversion, and automation solutions. From out-of-the-box and configurable applications to APIs built for developers, we help organizations solve their most complex content workflow challenges. Our patented solutions enable users to gain insight from content in any format, on any device with greater efficiency, flexibility, and security.
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Bachelor's Degree or greater in Marketing or related field8+ years of experience in marketing or equivalent combination of education and experience; preferably in product management or product marketing managementExcellent project management skills with the ability to manage multiple projects simultaneouslyAnalytical mindset with the ability to interpret data and make data-driven decisionsStrong written and verbal communication skillsAbility to collaborate effectively with cross-functional teams and stakeholdersDetail-oriented with strong research skillsComfort working in a fast-paced environment and adept at multitasking with high attention to detail and strong organizational and time-management skillsResponsibilities
In this role, you'll report to the Director of Marketing, and will be responsible for developing positioning, messaging, and competitive differentiation that ensures that our Sales, Marketing, and Customer Success teams stay alignedThe ideal candidate will have a proven track record in product marketing within the software industry, particularly with SaaS solutionsDevelop and execute the overall product marketing strategy for Docubee, aligning with business goals and objectivesCollaborate with cross-functional teams, including product management, sales, and customer success, to ensure cohesive messaging and positioningConduct market research to identify customer needs, market trends, and competitive landscapeUtilize customer feedback and market insights to refine product positioning and messagingCraft compelling and differentiated messaging for Docubee, clearly communicating its value proposition to target audiencesDevelop and maintain a strong understanding of customer personas to tailor messaging accordinglyLead the creation of high-quality marketing website content, in-app messaging, and marketing collateral, including whitepapers, blog posts, and presentationsCollaborate with the content team to ensure consistency and effectiveness across all communication channelsDevelop and execute go-to-market plans for new features, product launches, and updatesWork closely with the sales team to equip them with the necessary tools and materials for successful customer engagementDevelop sales enablement materials, including sales guides, presentations, and training programsProvide ongoing support to the sales team with the latest product information and competitive insightsPlan and execute integrated marketing campaigns to drive customer acquisition, engagement, and retentionMonitor campaign performance and adjust strategies to optimize resultsDefine and track key performance indicators (KPIs) to measure the success of product marketing initiativesProvide regular reports and insights to the leadership team on marketing performance and areas for improvementThis position has no supervisory responsibilities but will mentor less experienced peers and provide team leadershipThis can be a work-from-home-based role in any of the following states: Florida, Georgia, North Carolina, New York, Massachusetts, Texas, Tennessee, and WashingtonEmployees can also work from our Tampa, FL, Office if they wishCompensation and Benefits
This Senior Product Marketing Manager position pays a competitive salary commensurate with experience!We also offer full-time employees a complete range of benefits, including:Health, vision, dental, disability, life insurance, and health savings accounts (HSA and FSA)Free Medical and Dental plans are available for employee-level coverageSupplemental Benefits like accident and critical illness insuranceFree Employee Assistance Program (EAP) and Well-Being programsPaid time-off program is front-loaded post 90 days of employment4-6 weeks of 100% Paid Parental Leave for expecting parent(s) of newborn or adoption parent(s)Bereavement, Jury-Duty, Voting, and Military Paid LeavesFull Training and Career Development reimbursementTuition Reimbursement and E-learning courses are offered through Udemy, Pluralsight, and other sources identified throughout the yearStock option plan and 401K MatchingA Social Committee dedicated to coordinating fun virtual activities for the teamExperience a work-life balance that enables staff to feel more in control of their working lifeOpportunities to growGenerous CompensationCompany Information
Accusoft is a software development company specializing in content processing, conversion, and automation solutions. From out-of-the-box and configurable applications to APIs built for developers, we help organizations solve their most complex content workflow challenges. Our patented solutions enable users to gain insight from content in any format, on any device with greater efficiency, flexibility, and security.
#J-18808-Ljbffr