Spiro
Senior Account Director (Brand Activation & Events) - Remote
Spiro, Las Vegas, Nevada, us, 89105
Join Our Spiro*Verse
THIS IS A REMOTE OPPORTUNITY IN THE US.
The Account Director on the Brand Activation & Events (BAE) team is a client-relationship builder who loves managing the details on client work, focusing on account retention and growth within their portfolio of clients. They are proactive and inquisitive leaders who strategically understand the client's business, experiential objectives, programs, and potential growth opportunities. Responsible for maintaining ongoing business while engaging in the development of new opportunities, working proactively with cross-functional teams (strategy, creative, production) to serve as the client's main point of contact and center of the internal Spiro account team, striving to achieve individual and company revenue and profitability goals.
Company Overview
This is Spiro. A strategically-led, creatively-driven, leading global experiential agency. We exist to cultivate powerful brand connections through the channel of experiential. We believe strong global communities are empowered by diversity, inclusion & belonging.
Where data-informed creative meets advanced digital solutions, we boldly go where no experience has gone before. As Spiro*nauts, we are born storytellers & story makers; fearless dreamers of the 'what if;' and pioneers of innovation in our craft. Together, we launch brands into their experiential orbit through the power of Brand Gravity.
Learn more about who we are here!
Requirements
Strategically manage existing client brand experience programs/events to ensure client retention and portfolio growth.Proactively provides consistent communication with clients to reveal upcoming programs resulting in future business opportunities.Attending industry events, client meetings and networking round tables to provide maximum exposure on behalf of Spiro to build relationships with targeted prospects.Be curious and continuously stay on top of latest trends, news and developments in the industry, on the specific brand/company, competitors and new trends impacting events and brand experiences.Conduct meetings with clients to provide account team leadership and define client business and marketing objectives.Work with strategy, creative and production teams to develop solutions that meet client goals in keeping with client budget parameters.Work with production and external suppliers to develop accurate cost estimates. Ensure appropriate approvals are obtained prior to submission to client.Ensure project milestones are established and measurable.Ensure effective client communications including documentation, project timelines, progress, and verbal discussions.Monitor job costs throughout the project to ensure profitability and recommend corrective measures if needed.Submit accurate and reliable annual sales/profit plans and sales forecasts based on the cadence of annual event programs.Pursue and encourage feedback frequently to ensure their needs/expectations are consistently met/exceeded.Facilitate annual/bi-annual client reviews to ensure customer satisfaction.Resolve billing disputes and assist with client collections as necessary.Adhere to all company policies, procedures and business ethics codes (CORE Values).
More specifically, the Account Director will serve as a critical main point of contact with clients, focusing on the following key roles and responsibilities:
Lead/Manage Client Calls & Planning Meetings
Participate in an introductory meeting with the sales lead and client team. This will be led by the sales lead who closed the business and serves as a 'hand-off' to begin the project planning work. All pertinent client contacts will be identified and a high-level overview of project scope and timeline. At the end of this meeting the AD will be ready to set-up the project kick-off call with the assigned internal team and necessary client contacts.Set up the project channel in Teams/Sharepoint where you will regularly upload all meeting notes, onsite photos, and pertinent documents. Direct all internal team members to upload their documents here and to communicate project updates in the chat.Coordinate the internal team kick-off call with assigned sales, strategy, creative, and production leads. The AD creates agendas for all internal and client meetings.After every meeting, the AD sends a re-cap email, schedules, documents and sends key documents to the client and the internal team - weekly status reports and potentially using 'red/yellow/green' tracking.Manage the client to the timeline and deliverables/deadlines - using timelines on client calls/meetings, etc.Serve as the host of the planning meetings, drive the agenda, and send re-cap emails to the clients and internal team with status and deadlines for each deliverable.Coordinate with the internal teams to ensure all deliverables are being met and communicate any delays or issues to the client in a timely and proactive manner. Whenever possible, have solutions or contingencies planned of your client communication.
Coordinate and Host Site Visits
Coordinate site visits with the client and internal team.Create the site visit agenda and spiral-bound packet including complete project contact list (internal team, client team, venue contacts, vendors, etc.), org charts, as well as floorplans, venue capacity charts, production timelines, applicable renderings, etc.Coordinate with sales lead to host client entertainment, gifts, and/or sales meetings during site visits.
Onsite Event Work
Plan to be onsite on the same schedule as the client team, introduce clients to pertinent production and operations leads, check in with the team regularly and communicate progress, as well as issues or delays.Create and distribute the onsite agenda and packet (move-in schedule, production schedule, pre-con info, key contacts and their roles (client side and Spiro), location of Spiro team office, venue and vendor contacts, final floorplan, any hospitality plans with the client (dinners, off-site entertainment, etc).Attend daily Operations Meetings with production team to stay apprised of any onsite issues and be able to report progress back to the client.Host client dinners and entertainment in conjunction with sales lead.
Post Event Work
Lead the Internal Team and client-facing Event De-brief Meetings.Schedule and host internal Post-Show meeting with all team members.Schedule and host post-show meeting with client team, sales lead, strategy, production, creative, etc. (same team as initial kick-off).Send post show re-cap email with any deliverables and deadlines.Re-group with sales lead to discuss additional potential revenue opportunities.
Keep sales leads up to date on client work:
Provide regular progress reports on client projects to sales leads.Continue to build out the client's 'political map' and communicate any changes in personnel to sales lead.Invite sales leads to important client meetings and in-person client meetings.Escalate any serious issues to head of Account Services (SVP).
Continuously develop and refine processes & procedures that improve our ways of working as a team
Proactively collect and document feedback from team members for improving our ways of working internally between departments.Become an expert in our available tools for project management to ensure we are using them effectively.Serve as a team leader, advocate, and mentor. Encourage the team and set client expectations appropriately.Provide regular client feedback to the team, communicate delays or issues that may arise on the client side.
Qualifications
We understand the importance of transferrable skills and diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!
Bachelor's degree, preferably business/marketing/communications emphasis or equivalent industry experience.5+ years prior sales experience in agency or exhibit environment in client services roles serving as a consultative, trusted advisor.5+ years of consultative account management experience, preferably in custom product/marketing solutions, events, tradeshow, or advertising industry.Travel Required: Approximately 35%.
Benefits
Remote EnvironmentFull Benefits Package401K Vesting ImmediatelyPsychological SafetyDiversity, Inclusivity and Belonging CultureEmployee Led Resource GroupsSpiro*YOU Professional Development & Learning ProgramsEmployee Events
Our Process
Our interview process is hand crafted to our roles. In general, you can expect to have an initial phone interview with our talent acquisition team and thereafter video interviews with team members and your future manager. We welcome candidates to view our social media channels and website to extend the conversation beyond the responsibilities of the role. Once you have completed the interview process, we conduct a criminal background check, where applicable by law.
#J-18808-Ljbffr
THIS IS A REMOTE OPPORTUNITY IN THE US.
The Account Director on the Brand Activation & Events (BAE) team is a client-relationship builder who loves managing the details on client work, focusing on account retention and growth within their portfolio of clients. They are proactive and inquisitive leaders who strategically understand the client's business, experiential objectives, programs, and potential growth opportunities. Responsible for maintaining ongoing business while engaging in the development of new opportunities, working proactively with cross-functional teams (strategy, creative, production) to serve as the client's main point of contact and center of the internal Spiro account team, striving to achieve individual and company revenue and profitability goals.
Company Overview
This is Spiro. A strategically-led, creatively-driven, leading global experiential agency. We exist to cultivate powerful brand connections through the channel of experiential. We believe strong global communities are empowered by diversity, inclusion & belonging.
Where data-informed creative meets advanced digital solutions, we boldly go where no experience has gone before. As Spiro*nauts, we are born storytellers & story makers; fearless dreamers of the 'what if;' and pioneers of innovation in our craft. Together, we launch brands into their experiential orbit through the power of Brand Gravity.
Learn more about who we are here!
Requirements
Strategically manage existing client brand experience programs/events to ensure client retention and portfolio growth.Proactively provides consistent communication with clients to reveal upcoming programs resulting in future business opportunities.Attending industry events, client meetings and networking round tables to provide maximum exposure on behalf of Spiro to build relationships with targeted prospects.Be curious and continuously stay on top of latest trends, news and developments in the industry, on the specific brand/company, competitors and new trends impacting events and brand experiences.Conduct meetings with clients to provide account team leadership and define client business and marketing objectives.Work with strategy, creative and production teams to develop solutions that meet client goals in keeping with client budget parameters.Work with production and external suppliers to develop accurate cost estimates. Ensure appropriate approvals are obtained prior to submission to client.Ensure project milestones are established and measurable.Ensure effective client communications including documentation, project timelines, progress, and verbal discussions.Monitor job costs throughout the project to ensure profitability and recommend corrective measures if needed.Submit accurate and reliable annual sales/profit plans and sales forecasts based on the cadence of annual event programs.Pursue and encourage feedback frequently to ensure their needs/expectations are consistently met/exceeded.Facilitate annual/bi-annual client reviews to ensure customer satisfaction.Resolve billing disputes and assist with client collections as necessary.Adhere to all company policies, procedures and business ethics codes (CORE Values).
More specifically, the Account Director will serve as a critical main point of contact with clients, focusing on the following key roles and responsibilities:
Lead/Manage Client Calls & Planning Meetings
Participate in an introductory meeting with the sales lead and client team. This will be led by the sales lead who closed the business and serves as a 'hand-off' to begin the project planning work. All pertinent client contacts will be identified and a high-level overview of project scope and timeline. At the end of this meeting the AD will be ready to set-up the project kick-off call with the assigned internal team and necessary client contacts.Set up the project channel in Teams/Sharepoint where you will regularly upload all meeting notes, onsite photos, and pertinent documents. Direct all internal team members to upload their documents here and to communicate project updates in the chat.Coordinate the internal team kick-off call with assigned sales, strategy, creative, and production leads. The AD creates agendas for all internal and client meetings.After every meeting, the AD sends a re-cap email, schedules, documents and sends key documents to the client and the internal team - weekly status reports and potentially using 'red/yellow/green' tracking.Manage the client to the timeline and deliverables/deadlines - using timelines on client calls/meetings, etc.Serve as the host of the planning meetings, drive the agenda, and send re-cap emails to the clients and internal team with status and deadlines for each deliverable.Coordinate with the internal teams to ensure all deliverables are being met and communicate any delays or issues to the client in a timely and proactive manner. Whenever possible, have solutions or contingencies planned of your client communication.
Coordinate and Host Site Visits
Coordinate site visits with the client and internal team.Create the site visit agenda and spiral-bound packet including complete project contact list (internal team, client team, venue contacts, vendors, etc.), org charts, as well as floorplans, venue capacity charts, production timelines, applicable renderings, etc.Coordinate with sales lead to host client entertainment, gifts, and/or sales meetings during site visits.
Onsite Event Work
Plan to be onsite on the same schedule as the client team, introduce clients to pertinent production and operations leads, check in with the team regularly and communicate progress, as well as issues or delays.Create and distribute the onsite agenda and packet (move-in schedule, production schedule, pre-con info, key contacts and their roles (client side and Spiro), location of Spiro team office, venue and vendor contacts, final floorplan, any hospitality plans with the client (dinners, off-site entertainment, etc).Attend daily Operations Meetings with production team to stay apprised of any onsite issues and be able to report progress back to the client.Host client dinners and entertainment in conjunction with sales lead.
Post Event Work
Lead the Internal Team and client-facing Event De-brief Meetings.Schedule and host internal Post-Show meeting with all team members.Schedule and host post-show meeting with client team, sales lead, strategy, production, creative, etc. (same team as initial kick-off).Send post show re-cap email with any deliverables and deadlines.Re-group with sales lead to discuss additional potential revenue opportunities.
Keep sales leads up to date on client work:
Provide regular progress reports on client projects to sales leads.Continue to build out the client's 'political map' and communicate any changes in personnel to sales lead.Invite sales leads to important client meetings and in-person client meetings.Escalate any serious issues to head of Account Services (SVP).
Continuously develop and refine processes & procedures that improve our ways of working as a team
Proactively collect and document feedback from team members for improving our ways of working internally between departments.Become an expert in our available tools for project management to ensure we are using them effectively.Serve as a team leader, advocate, and mentor. Encourage the team and set client expectations appropriately.Provide regular client feedback to the team, communicate delays or issues that may arise on the client side.
Qualifications
We understand the importance of transferrable skills and diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!
Bachelor's degree, preferably business/marketing/communications emphasis or equivalent industry experience.5+ years prior sales experience in agency or exhibit environment in client services roles serving as a consultative, trusted advisor.5+ years of consultative account management experience, preferably in custom product/marketing solutions, events, tradeshow, or advertising industry.Travel Required: Approximately 35%.
Benefits
Remote EnvironmentFull Benefits Package401K Vesting ImmediatelyPsychological SafetyDiversity, Inclusivity and Belonging CultureEmployee Led Resource GroupsSpiro*YOU Professional Development & Learning ProgramsEmployee Events
Our Process
Our interview process is hand crafted to our roles. In general, you can expect to have an initial phone interview with our talent acquisition team and thereafter video interviews with team members and your future manager. We welcome candidates to view our social media channels and website to extend the conversation beyond the responsibilities of the role. Once you have completed the interview process, we conduct a criminal background check, where applicable by law.
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