Media Planner

REQUIRED SKILLS AND EXPERIENCE

• 3-4+ years previous digital media experience
• Experience evaluating and recommending strategy and placements for digital campaigns
• Previously worked at any marketing agency
• An understanding of working/partnering with Pharmaceutical companies
• Experience collaborating with many departments and skilled at communicating across organizations
• Basic knowledge of advanced analytics and performance media
• Previous experience working with any OMS system (Order Management System)
• Familiarity with marketing principles, analytics and concepts
• Good knowledge and experience with digital marketing tools and best practices
• Experience negotiating with and managing digital vendors
• The ability to meet deadlines and handle multiple tasks concurrently in a fast-paced environment while maintaining a positive attitude

JOB DESCRIPTION

Responsibilities: - Create a media plan to achieve campaign objectives within the allocated budget. - Assisting the Sales team in digital media campaign planning and putting together strategic recommendations. - Communicate effectively with clients, internal stakeholders, cross-functional teams and ensure accurate campaign details and excellent customer service. - Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for the accuracy of plan details and confirmation of delivery. - Aid in ensuring all media placements are impactful to our client's target audience. - Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis and site traffic and demographic.