Marketing Analyst Lead

Job Description

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal

The Team

The Global Business Strategy & Operations (GBS&O) team is responsible for data procurement, data quality review, business analysis, and data visualization and reporting. They equip sellers and leadership with comprehensive competitive intelligence utilizing third-party data and inhouse data analysis, enable internal strategies that increase buy-in potential by surfacing opportunities, and create an estimate of the advertising share of wallet in order to better understand the advertising landscape and trends, and enable data-driven strategic planning.

The Role

As an analyst on the team, you will utilize knowledge of the business, systems, and processes to work on data projects. You will work on advanced data modeling, dashboards, ad hoc requests, and just-in-time reporting and analysis to support important decisions. This is a hands-on role requiring working knowledge of data analysis, scripting, ETL, pipeline building, and report writing. This is also a leadership role requiring project management experience, preferably in an agile environment.

Requirements

• College degree in Business, Business Analytics or related quantitative field.
• Project management experience, preferably in an agile environment. Ability to prioritize and manage multiple projects in a fast-paced environment.
• Consulting experience - stakeholder management.
• Strong business acumen - ability to identify and articulate key business reporting needs.
• Excellent communication skills with both technical and non-technical colleagues.
• Familiarity with digital advertising and ad spend measurement (preferred).
• Advanced SQL skills.
• Experience with leading data visualization tools.
• Understanding of ETL processes and general knowledge of data structures.
• Experience with navigating complex datasets to help draw insights, educate others and instill confidence in your recommendations.

Pay

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $81,000 - $130,000 USD. In addition, for the current performance period, you may be eligible for a discretionary bonus.

Benefits

As a full-time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take the time needed for either sick time or vacation.

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.