Global Product Manager

SUMMARY: The Global Product Manager, Flow Cytometers will be the primary driver of the strategic direction and growth for the global flow cytometer business (instrument, acquisition analysis software, service, and related instrument consumables). S/he is responsible for managing and executing the product and market development including marketing analysis, strategic planning, new product commercialization, marketing communications, and life-cycle management of assigned products. The portfolio consists of the Cytek Guava Muse, Guava easyCyte, and Northern Light analyzers. ESSENTIAL DUTIES AND RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform essential duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Manage the marketing strategy and execution of the flow cytometer cell analyzer business as it relates to the Cytek Biosciences brand, product portfolio, and services Develop, implement and manage new and/or existing products in a portfolio by writing and implementing product marketing plans, participating as the business lead on product development teams, and providing data related to competitors, the market, product positioning, revenue and unit forecasting, and pricing strategies Develop recommendations and create business cases for new products and actively manage their commercialization and lifecycle post launch Produce and drive credible regional market-based forecasts. Size market opportunities and profit targets for assigned product portfolio Generate and nurture leads, grow brand recognition, and stimulate interest in Cytek analyzer products through effective content marketing Identify and create effective promotional collateral marketing pieces and fine tune those pieces using ROI analytical tools Work with global teams to identify and coordinate relevant conferences/tradeshows Coordinate with domestic and international business units to ensure consistency with marketing communications activities and plans Responsible for growing customer engagement through user meetings, webinars and working with Content Marketing to create web-based tools Actively engage with R&D, Operations, Quality, Regulatory, Field Service, Sales, and Finance departments by providing marketing input on potential new products or product enhancements Develop and implement Sales Training tools and programs for relevant products Maintain knowledge of industry trends and competitive activity relevant to the assigned product globally Coordinate the Collaborations Manager and technical/field application specialists to identify collaborators for generation of white papers, data sheets and publications relevant to the assigned product Interface with RUO Instrument, Clinical, Bioinformatics, and Reagent Marketing teams to help create global marketing plans and marketing budgets REQUIREMENTS & QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or ability required Bachelor's degree in Biology, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required M.B.A. preferred Practical experience in common research cytometry applications including apoptosis, cell health, cell counting, cell cycle is preferred. Working knowledge of various lab and organizational types, including academic labs, cell therapy manufacturing, clinical research organizations is ideal. ADDITIONAL SKILLS AND COMPETENCIES: Cross-functional team player that can manage and interact with global teams Has the ability to work within a diverse team and contribute to a positive work environment Demonstrates ability to influence stakeholders in other functions Has analytical skills, especially the ability to generate alternative solution