Revel IT
Senior Manager, Strategic Insights & Research - hybrid
Revel IT, New York, New York, us, 10261
We have a project with our New York, NY client for a
Senior Manager for Strategic Insights and Research
who will work on unscripted series currently. Reflecting on audience perspective internally. Also works with new content development. The Strategic Research and Insights Department is responsible for developing a deep understanding of audiences' attitudes and behaviors with our content, as well as general viewing trends, to inform the organization's strategic decision-making.
**Hybrid- Mon/Tues in office(NY)Hours: 9:00-5:00 or 10:00-6:00pm- flexible
TOP Critical Skills or Must Haves:
5-6 years of experience in research field (Marketing, Analytics, Creative or Content) in the Entertainment/Media IndustryBA/BS degree in related fieldExperience with survey design, question writing, sample design and analysis.Nice to Have: Familiar with ratings data, social listening tools and/or secondary data resources (YouGov, YPulse, GWI, Gartner)Entertainment/Media experience is a nice to have and manager will prioritize candidatesOverview and Responsibilities:
The ideal candidate is a Media Research professional with a knowledge of/passion for media, entertainment, and consumer insight.The Senior Manager role will focus on conducting research and developing audience insights through a variety of qualitative and quantitative methodologies.Reporting into a Vice President, the Senior Manager will assist in the design, implementation, and analysis of custom research to inform Development, Existing Series, Marketing, Programming, Press, and Social Media strategy for unscripted content within the client Entertainment Group.You will primarily work on research projects across linear and streaming platforms.Help conduct proprietary quantitative and qualitative studies focused on targeted audience needs (e.g. monitoring the health of key unscripted series within the network family, informing future season development/marketing, concept/pilot testing new ideas, consumer deep-dives)Collaborate with internal teams to assess show performanceEffectively handle external vendors by monitoring key timelines and details, including recruitment of respondents, development of research instruments, analysis of data, and delivery of a report with relevant findingsAssist with managing the online consumer community to drive rich insightBasic Qualifications:
Experience in designing, executing, and analyzing qualitative research, including screener development, discussion guide development, analysis, and reportingExperience in quantitative research, including survey design, question writing, sample design, and analysisFamiliarity and/or proficiency with ratings data, social listening tools, and/or secondary data resources (YouGov, YPulse, GWI, Gartner, etc.)Ability to turn complex insights into clear, easy-to-understand, and visually compelling deliverables (e.g., presentations, toplines, etc.) that tell cohesive storiesAbility to use multiple data streams (e.g., custom research, syndicated research, secondary resources, performance analytics, etc.) to effectively communicate insights to the businessAbility to handle multiple projects at one timeHigh level of accuracy & attention to detail, with strong analytic and project management abilitiesInterest in tracking/analyzing content trendsHighly organized, collaborative self-starter with the ability to work under pressure, set priorities, balance multiple small and large-scale projects and meet tight deadlinesExcellent interpersonal skills to engage with a wide range of personalities within the organizationLove of all things television & pop culture
Senior Manager for Strategic Insights and Research
who will work on unscripted series currently. Reflecting on audience perspective internally. Also works with new content development. The Strategic Research and Insights Department is responsible for developing a deep understanding of audiences' attitudes and behaviors with our content, as well as general viewing trends, to inform the organization's strategic decision-making.
**Hybrid- Mon/Tues in office(NY)Hours: 9:00-5:00 or 10:00-6:00pm- flexible
TOP Critical Skills or Must Haves:
5-6 years of experience in research field (Marketing, Analytics, Creative or Content) in the Entertainment/Media IndustryBA/BS degree in related fieldExperience with survey design, question writing, sample design and analysis.Nice to Have: Familiar with ratings data, social listening tools and/or secondary data resources (YouGov, YPulse, GWI, Gartner)Entertainment/Media experience is a nice to have and manager will prioritize candidatesOverview and Responsibilities:
The ideal candidate is a Media Research professional with a knowledge of/passion for media, entertainment, and consumer insight.The Senior Manager role will focus on conducting research and developing audience insights through a variety of qualitative and quantitative methodologies.Reporting into a Vice President, the Senior Manager will assist in the design, implementation, and analysis of custom research to inform Development, Existing Series, Marketing, Programming, Press, and Social Media strategy for unscripted content within the client Entertainment Group.You will primarily work on research projects across linear and streaming platforms.Help conduct proprietary quantitative and qualitative studies focused on targeted audience needs (e.g. monitoring the health of key unscripted series within the network family, informing future season development/marketing, concept/pilot testing new ideas, consumer deep-dives)Collaborate with internal teams to assess show performanceEffectively handle external vendors by monitoring key timelines and details, including recruitment of respondents, development of research instruments, analysis of data, and delivery of a report with relevant findingsAssist with managing the online consumer community to drive rich insightBasic Qualifications:
Experience in designing, executing, and analyzing qualitative research, including screener development, discussion guide development, analysis, and reportingExperience in quantitative research, including survey design, question writing, sample design, and analysisFamiliarity and/or proficiency with ratings data, social listening tools, and/or secondary data resources (YouGov, YPulse, GWI, Gartner, etc.)Ability to turn complex insights into clear, easy-to-understand, and visually compelling deliverables (e.g., presentations, toplines, etc.) that tell cohesive storiesAbility to use multiple data streams (e.g., custom research, syndicated research, secondary resources, performance analytics, etc.) to effectively communicate insights to the businessAbility to handle multiple projects at one timeHigh level of accuracy & attention to detail, with strong analytic and project management abilitiesInterest in tracking/analyzing content trendsHighly organized, collaborative self-starter with the ability to work under pressure, set priorities, balance multiple small and large-scale projects and meet tight deadlinesExcellent interpersonal skills to engage with a wide range of personalities within the organizationLove of all things television & pop culture