Charter Communications
Senior Director, Marketing & Creative Strategy (On- Site)
Charter Communications, Stamford, Connecticut, United States, 06925
JOB SUMMARYThe
Sr. Dir, Marketing Creative Services
leads our in-house creative studio and is responsible for developing and executing creative campaigns aligned with the company's overall marketing and business objectives. As a key member of our Marketing team, this pivotal role will require a highly talented and collaborative strategic creative leader to drive the creative vision and oversee projects from concept to completion. The ideal candidate will have experience leading creative teams, substantial production experience, an eye for design and proven track record of developing innovative and break-through work.
This role is On-site, Stamford 4 days. 1 Day Hybrid.
MAJOR DUTIES AND RESPONSIBILITIESCreative Team Leadership:
Manage and inspire our talented in-house creative team, including account/project management, video producers, editors and copywriters. Foster a collaborative and innovative work culture that encourages creativity and personal growth. Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations to the studio team. Continually raise the bar for creative excellence and creative innovation.Creative Ideation:
Lead the vision and creative concepting in concert with the creative team and internal clients. Oversee the development and execution of multi-channel creative campaigns that align with our brand strategy and achieve the business objectives.Creative Expertise:
Strong production background including commercial production, digital video, social, radio, out-of-home and print. Ability to develop compelling presentations for leadership. Web and digital experience a plus.Cross-Functional Collaboration:
Collaborate closely with peers and internal clientele to ensure a cohesive and integrated approach to creative initiatives.Brand Identity:
Have a deep understanding of the company's brand identity to ensure consistent application across creative campaigns.Innovation and Trends:
Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate our creative approach. Experience, implementation and knowledge of AI supported creative a plus.Test and Learn:
Partner with the Marketing Research team to evaluate the effectiveness of creative campaigns and make strategic adjustments to continuously improve creative output.Vendor Management:
Oversee and manage relationships with external creative partners, optimizing our external resources to gain efficiencies while elevating creative output.Perform other duties as required.
REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishAbility to analyze, interpret data, and continually evolve creative strategy based on key learningsStrong leadership and collaborative capabilities that impact and influence employeesAbility to make decisions and solve problems while working under pressureAbility to prioritize and organize effectivelyAbility to use personal computer and software applications (i.e. Microsoft Word, Excel, etc.)Ability to work independentlyKnowledge of marketing strategies and proceduresAbility to develop personnel and foster team environmentRequired EducationBachelor's degree in Marketing.Required Related Work Experience and Number of YearsMarketing experience - 10+Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 10+Television commercial creative development and production - 8+Marketing project management experience - 8Experience in developing television commercials for the following purposes: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketingExtensive experience developing direct marketing creative (specifically DRTV & FSI creative), preferably for a subscription-based businessPREFERRED QUALIFICATIONSEducationBachelor's degree in Marketing, Design or Film Production.Master's degree in related area of study preferredWork ExperienceCreative, Production, Ad Agency experience - 10+Project management experience - 8+Group management experience - 8+Experience in developing television commercials for: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketingDevelopment of marketing creative for a subscription-based businessExperience developing direct marketing creativeSkills/Abilities and KnowledgeKnowledge of cable television products and serviceKnowledge of advertising creative and production history and trendsWORKING CONDITIONSOffice work environment. May require occasional travel.
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Sr. Dir, Marketing Creative Services
leads our in-house creative studio and is responsible for developing and executing creative campaigns aligned with the company's overall marketing and business objectives. As a key member of our Marketing team, this pivotal role will require a highly talented and collaborative strategic creative leader to drive the creative vision and oversee projects from concept to completion. The ideal candidate will have experience leading creative teams, substantial production experience, an eye for design and proven track record of developing innovative and break-through work.
This role is On-site, Stamford 4 days. 1 Day Hybrid.
MAJOR DUTIES AND RESPONSIBILITIESCreative Team Leadership:
Manage and inspire our talented in-house creative team, including account/project management, video producers, editors and copywriters. Foster a collaborative and innovative work culture that encourages creativity and personal growth. Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations to the studio team. Continually raise the bar for creative excellence and creative innovation.Creative Ideation:
Lead the vision and creative concepting in concert with the creative team and internal clients. Oversee the development and execution of multi-channel creative campaigns that align with our brand strategy and achieve the business objectives.Creative Expertise:
Strong production background including commercial production, digital video, social, radio, out-of-home and print. Ability to develop compelling presentations for leadership. Web and digital experience a plus.Cross-Functional Collaboration:
Collaborate closely with peers and internal clientele to ensure a cohesive and integrated approach to creative initiatives.Brand Identity:
Have a deep understanding of the company's brand identity to ensure consistent application across creative campaigns.Innovation and Trends:
Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate our creative approach. Experience, implementation and knowledge of AI supported creative a plus.Test and Learn:
Partner with the Marketing Research team to evaluate the effectiveness of creative campaigns and make strategic adjustments to continuously improve creative output.Vendor Management:
Oversee and manage relationships with external creative partners, optimizing our external resources to gain efficiencies while elevating creative output.Perform other duties as required.
REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishAbility to analyze, interpret data, and continually evolve creative strategy based on key learningsStrong leadership and collaborative capabilities that impact and influence employeesAbility to make decisions and solve problems while working under pressureAbility to prioritize and organize effectivelyAbility to use personal computer and software applications (i.e. Microsoft Word, Excel, etc.)Ability to work independentlyKnowledge of marketing strategies and proceduresAbility to develop personnel and foster team environmentRequired EducationBachelor's degree in Marketing.Required Related Work Experience and Number of YearsMarketing experience - 10+Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 10+Television commercial creative development and production - 8+Marketing project management experience - 8Experience in developing television commercials for the following purposes: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketingExtensive experience developing direct marketing creative (specifically DRTV & FSI creative), preferably for a subscription-based businessPREFERRED QUALIFICATIONSEducationBachelor's degree in Marketing, Design or Film Production.Master's degree in related area of study preferredWork ExperienceCreative, Production, Ad Agency experience - 10+Project management experience - 8+Group management experience - 8+Experience in developing television commercials for: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketingDevelopment of marketing creative for a subscription-based businessExperience developing direct marketing creativeSkills/Abilities and KnowledgeKnowledge of cable television products and serviceKnowledge of advertising creative and production history and trendsWORKING CONDITIONSOffice work environment. May require occasional travel.
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