Frankies Bikinis
Director of Ecommerce
Frankies Bikinis, Los Angeles, California, United States, 90001
Position Overview:We are seeking a growth-minded Director of Ecommerce with a passion for creating best-in-class digital experiences. Reporting to the Sr. Director of Marketing and Ecommerce this role will be central to driving revenue growth by optimizing the digital funnel, online merchandising, and improving digital experience. The Director of Ecommerce will lead initiatives to improve key performance metrics such as CVR, AOV, and LTV and lead a high-performing ecommerce team.
Primary Job Responsibilities:Lead the optimization of the Frankies Bikinis website creating a digital experience that reflects the brand’s vision and encourages a deeper emotional connection with our Frankies Bikinis community, driving repeat engagements and ambassadorship.Develop the long-term ecommerce strategy aligned with the brand's vision and financial objectives.Partner with Marketing to develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales.Drive the technology roadmap and execution of the web experience, including SEO, online merchandising, content, site navigation, and analytics.Stay up to date on ever-evolving commerce technology and launch new features from conception to completion, including the management of any technology partners.Manage a lean but powerful ecommerce department within our wider Marketing & Ecommerce department.Managing overall web development to enhance website to suit the customer journey best overseeing external development team.Leading ecommerce promotion strategy and execution to hit revenue targetsOverseeing the ecomm shoot process and calendar to ensure all products are accurately shot, on-brand, and on time.Aligning with Merchandising team on product priorities and optimization strategies.
Requirements:6+ years of Direct to Consumer ecommerce experience with a fashion brand is a must. Proven experience in an ecommerce leadership role, demonstrating a track record of growth and increasing responsibilities.Proven history of success managing online stores with a minimum of 1M+ monthly sessions and a highly engaged online communityMust have ample hands-on experience in ecommerce tools, including but not limited to: Shopify, Klaviyo/other CRM systems and Google Analytics and reporting tools such as Daasity and Looker.Comprehensive knowledge of the eCommerce digital landscape including web applications, site merchandising, SEO, social media, email marketing, and relevant KPI reporting.Positive, collaborative attitude and ability to be flexible in a fast-paced and ever-evolving organization.Demonstrated success in strategic planning, digital transformation, and customer experience optimization.
Compensation & Benefits:Base Salary range $110k - $150k (reflective of experience) + bonusCompetitive health care and benefits including PTO and 401k plan offerings
About Frankies Bikinis:Frankies Bikinis is a global online destination for fashion-forward swimwear founded in 2012 by Francesca Aiello. Known for high-end fabrics, fashion forward shapes, and cheeky bottoms, our bikinis look great on everybody. Since the company’s inception, the brand has evolved into a lifestyle brand, expanding product offerings to include apparel, beauty, and footwear. Frankies Bikinis’ designs can be found in Frankies Bikinis retail stores as well as better retailers including Revolve, Free People, Kith, and Ssense. The largest selection of Frankies Bikinis can be found at frankiesbikinis.com.We’re a fast-paced, highly-collaborative, customer-centric, swimwear-loving and solutions-oriented team. We’re also big fans of dogs, snacks, and not taking ourselves too seriously. We’re always looking for intelligent, kind, and passionate and ambitious people to join us and help us bring our amazing products to the world.Everyone is welcome at Frankies Bikinis - we’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Why Join Us?Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.Hybrid remote work model with M-W at our office, in Venice, and Thurs-Fri remote optional.We work hard, but are well-rounded. Breaks to pet dogs, hang with coworkers, and, if you are even in the office, leaving at a reasonable time is encouraged.Care about growth? So do we. We’re growing rapidly, so we’ve got tons of exciting growth opportunities for our amazingly talented team. Not the type of place where you wait for your boss to quit before you can get promoted. New projects and business needs pop up all the time, and we always look internally first.All the other stuff you’d expect - great benefits including fully company-paid health insurance, a 401k plan with up to 4% employer match, fun team outings, great product discounts and much more.
Primary Job Responsibilities:Lead the optimization of the Frankies Bikinis website creating a digital experience that reflects the brand’s vision and encourages a deeper emotional connection with our Frankies Bikinis community, driving repeat engagements and ambassadorship.Develop the long-term ecommerce strategy aligned with the brand's vision and financial objectives.Partner with Marketing to develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales.Drive the technology roadmap and execution of the web experience, including SEO, online merchandising, content, site navigation, and analytics.Stay up to date on ever-evolving commerce technology and launch new features from conception to completion, including the management of any technology partners.Manage a lean but powerful ecommerce department within our wider Marketing & Ecommerce department.Managing overall web development to enhance website to suit the customer journey best overseeing external development team.Leading ecommerce promotion strategy and execution to hit revenue targetsOverseeing the ecomm shoot process and calendar to ensure all products are accurately shot, on-brand, and on time.Aligning with Merchandising team on product priorities and optimization strategies.
Requirements:6+ years of Direct to Consumer ecommerce experience with a fashion brand is a must. Proven experience in an ecommerce leadership role, demonstrating a track record of growth and increasing responsibilities.Proven history of success managing online stores with a minimum of 1M+ monthly sessions and a highly engaged online communityMust have ample hands-on experience in ecommerce tools, including but not limited to: Shopify, Klaviyo/other CRM systems and Google Analytics and reporting tools such as Daasity and Looker.Comprehensive knowledge of the eCommerce digital landscape including web applications, site merchandising, SEO, social media, email marketing, and relevant KPI reporting.Positive, collaborative attitude and ability to be flexible in a fast-paced and ever-evolving organization.Demonstrated success in strategic planning, digital transformation, and customer experience optimization.
Compensation & Benefits:Base Salary range $110k - $150k (reflective of experience) + bonusCompetitive health care and benefits including PTO and 401k plan offerings
About Frankies Bikinis:Frankies Bikinis is a global online destination for fashion-forward swimwear founded in 2012 by Francesca Aiello. Known for high-end fabrics, fashion forward shapes, and cheeky bottoms, our bikinis look great on everybody. Since the company’s inception, the brand has evolved into a lifestyle brand, expanding product offerings to include apparel, beauty, and footwear. Frankies Bikinis’ designs can be found in Frankies Bikinis retail stores as well as better retailers including Revolve, Free People, Kith, and Ssense. The largest selection of Frankies Bikinis can be found at frankiesbikinis.com.We’re a fast-paced, highly-collaborative, customer-centric, swimwear-loving and solutions-oriented team. We’re also big fans of dogs, snacks, and not taking ourselves too seriously. We’re always looking for intelligent, kind, and passionate and ambitious people to join us and help us bring our amazing products to the world.Everyone is welcome at Frankies Bikinis - we’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Why Join Us?Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.Hybrid remote work model with M-W at our office, in Venice, and Thurs-Fri remote optional.We work hard, but are well-rounded. Breaks to pet dogs, hang with coworkers, and, if you are even in the office, leaving at a reasonable time is encouraged.Care about growth? So do we. We’re growing rapidly, so we’ve got tons of exciting growth opportunities for our amazingly talented team. Not the type of place where you wait for your boss to quit before you can get promoted. New projects and business needs pop up all the time, and we always look internally first.All the other stuff you’d expect - great benefits including fully company-paid health insurance, a 401k plan with up to 4% employer match, fun team outings, great product discounts and much more.