Lyon Real Estate
Social Media Specialist
Lyon Real Estate, Sacramento, California, us, 94203
Lyon Real Estate, Greater Sacramento's leading independent residential real estate brokerage proudly serving Sacramento, El Dorado, Placer and Yolo counties over 75 years, is looking for a dynamic Social Media Specialist to join our team!
Role DescriptionIn this role, you will be responsible for driving our brand's presence across social platforms, creating engaging content, and implementing innovative social media campaigns that resonate with our audience. As a key member of the Marketing Department, you'll collaborate with team members, agents, and external partners to support company-wide initiatives, events, and recruitment efforts. You'll not only manage and grow our social media following but also provide valuable insights through analytics and performance tracking. This role is perfect for someone who thrives in a fast-paced environment, enjoys staying ahead of digital marketing trends, and is eager to help elevate our brand’s visibility.
Responsibilities include:Create social media content for agents to use/repost on their SM channelsCreate monthly social media calendars for agent usage and guidanceCreate social media templates for marketing coordinators to use when posting to branch accountsMaintain the channels as a source of information for internal agent training, special events and company infoDesign and implement SM ad campaigns to target both new and experienced agents for recruitingIncrease SM following on all platforms in order to maximize exposure and cross-promotion for internal and external clientsCreate content for the monthly social media newsletterMaintain an ongoing content calendar for all SM ChannelsStrategize growth through SM: Ideate, create, and launch content related to building our brand and growing our reachIdentify and engage with relevant influencers or brand ambassadors to collaborate on social media campaignsAttend Company events to document and create SM content including creating and designing materials to promote eventsAttend weekly meetings and brainstorm with team members for optimal social media & blog contentIncrease social media followers and grow agent participation or resharesMonitor and analyze campaign performance metrics, providing actionable insights and recommendations to enhance engagement and ROI
Provide Support and Training:Collaborate with internal teams to develop and execute digital marketing campaigns that align with our audiencesProvide support to offices for accessibility, scheduling, content, or platform issuesOversee office social media accounts to ensure branding standards, originality, and continuous posting effortsPresent webinars and presentations on online marketing and SM strategy on a company-wide basisProvide training to Marketing Coordinators for SM and assist marketing team with promotions and internal events as directed
Qualifications and Education:Bachelor’s Degree in marketing, communications, advertising, or a combination of education and experience3-5 years of experience in marketing, communications, social media/digital marketing, public relations and/or advertising, preferably in the real estate industryProficient with Google applications and social media platformsGraphic Design experience a plusProficient Meta Business SuiteExperience in Sprout Social Media Manager or HubspotCanva Experience requiredThis is full-time onsite position at our corporate office in Sacramento
Additional Skills and Abilities:Ability to stay up to date with the latest trends, tools, and best practices in digital marketing, advertising, and social media to identify opportunities for improvement and innovation.Ability to interact, collaborate and build rapport with diverse personalities at all levels inside and outside the organization.Skilled in all phases of written and verbal communication including strong proofreading and grammar skills.Strong administrative and organizational skills with the ability to prioritize workload, meet deadlines and perform tasks accurately.Customer-focused with the ability to provide patient, professional, and courteous service.Self-managing can work independently or in a team environment.Strong sense of urgency and follow-through.Critical thinker with good problem-solving skills.Creative mindset with the ability to think outside the box and develop innovative digital media strategies.Embraces change and is flexible with the ability to take on different responsibilities and tasks on short notice.
We offer a high-energy, fun work environment with a competitive compensation and benefits package including medical, dental, vision, mileage reimbursement, 401k, paid company holidays, vacation and sick time. If this opportunity is for you, we want to hear from you! Apply today! EOE
Role DescriptionIn this role, you will be responsible for driving our brand's presence across social platforms, creating engaging content, and implementing innovative social media campaigns that resonate with our audience. As a key member of the Marketing Department, you'll collaborate with team members, agents, and external partners to support company-wide initiatives, events, and recruitment efforts. You'll not only manage and grow our social media following but also provide valuable insights through analytics and performance tracking. This role is perfect for someone who thrives in a fast-paced environment, enjoys staying ahead of digital marketing trends, and is eager to help elevate our brand’s visibility.
Responsibilities include:Create social media content for agents to use/repost on their SM channelsCreate monthly social media calendars for agent usage and guidanceCreate social media templates for marketing coordinators to use when posting to branch accountsMaintain the channels as a source of information for internal agent training, special events and company infoDesign and implement SM ad campaigns to target both new and experienced agents for recruitingIncrease SM following on all platforms in order to maximize exposure and cross-promotion for internal and external clientsCreate content for the monthly social media newsletterMaintain an ongoing content calendar for all SM ChannelsStrategize growth through SM: Ideate, create, and launch content related to building our brand and growing our reachIdentify and engage with relevant influencers or brand ambassadors to collaborate on social media campaignsAttend Company events to document and create SM content including creating and designing materials to promote eventsAttend weekly meetings and brainstorm with team members for optimal social media & blog contentIncrease social media followers and grow agent participation or resharesMonitor and analyze campaign performance metrics, providing actionable insights and recommendations to enhance engagement and ROI
Provide Support and Training:Collaborate with internal teams to develop and execute digital marketing campaigns that align with our audiencesProvide support to offices for accessibility, scheduling, content, or platform issuesOversee office social media accounts to ensure branding standards, originality, and continuous posting effortsPresent webinars and presentations on online marketing and SM strategy on a company-wide basisProvide training to Marketing Coordinators for SM and assist marketing team with promotions and internal events as directed
Qualifications and Education:Bachelor’s Degree in marketing, communications, advertising, or a combination of education and experience3-5 years of experience in marketing, communications, social media/digital marketing, public relations and/or advertising, preferably in the real estate industryProficient with Google applications and social media platformsGraphic Design experience a plusProficient Meta Business SuiteExperience in Sprout Social Media Manager or HubspotCanva Experience requiredThis is full-time onsite position at our corporate office in Sacramento
Additional Skills and Abilities:Ability to stay up to date with the latest trends, tools, and best practices in digital marketing, advertising, and social media to identify opportunities for improvement and innovation.Ability to interact, collaborate and build rapport with diverse personalities at all levels inside and outside the organization.Skilled in all phases of written and verbal communication including strong proofreading and grammar skills.Strong administrative and organizational skills with the ability to prioritize workload, meet deadlines and perform tasks accurately.Customer-focused with the ability to provide patient, professional, and courteous service.Self-managing can work independently or in a team environment.Strong sense of urgency and follow-through.Critical thinker with good problem-solving skills.Creative mindset with the ability to think outside the box and develop innovative digital media strategies.Embraces change and is flexible with the ability to take on different responsibilities and tasks on short notice.
We offer a high-energy, fun work environment with a competitive compensation and benefits package including medical, dental, vision, mileage reimbursement, 401k, paid company holidays, vacation and sick time. If this opportunity is for you, we want to hear from you! Apply today! EOE