Director of Marketing and Public Relations

Summary:The Director of Marketing and Communications for Riverside Healthcare plans and executes marketing, communication, and public relations activities and programs to extend and increase use of Riverside services; works with senior management to implement successful marketing strategies; formulates approaches, policies and programs to promote understanding and utilization of Riverside; develops and maintains communication channels with our multiple stakeholders; is responsible for the oversight of the website and social media platforms; develops marketing and promotional plans.Licensure/Education Requirements:Master’s degree in Marketing, Public Relations or a related field required.Experience Requirements:5 years of marketing communications experience in healthcare or a closely related field.Previous management experience.A deep understanding of best practices in communications and marketing.Ability to effectively communicate and build consensus in a complex, heavily matrixed environment.Excellent leadership and self-direction.Excellent organizational and time management skills.Excellent verbal and written communication skills.Strong writing, presentation and interpersonal communication skills, as well as ability to interact effectively with physicians, clinical staff and administration.Team-oriented outlook and the ability to collaborate effectively with marketing communications team.Must work well under pressure of multiple projects having competing deadlines, and with minimal supervision.Excellent leadership, marketing and marketing analysis, project management and problem- solving skills.The PositionLeads and manages a team that develops external and internal communications as well as communications strategy, positioning, planning, engagement and content development.Leads a team of Marketing professionals with a variety of skill sets to accomplish the strategic advertising, promotion, communication, and public relations goals of the organization.Proactively and strategically identifies, evaluates and pursues executive engagement opportunities—internal and external—that drive organizational strategy, increase system brand awareness.Supports the development and execution of integrated marketing campaigns.Helps leaders articulate the organization’s vision, strategy and value proposition in an effective and engaging manner to high-impact target audiences including current and potential patients and their families; business, government, news media and community leaders; internal leaders and employees.Creates programs and speaking opportunities that promotes the organization's image in a positive and community-oriented way.Reports to the Vice President of Public Relations and CommunicationResponsibilitiesLeads communications initiatives, including developing and implementing a strategic plan, measuring impact and effectiveness of promotion, advertising and communications, and adapting communications for effectiveness and relevancy.Ensures that brand standards are met and that the design functions support strategic priorities to effectively communicate.Is a prudent user of the organization’s financial and people resources to make sure that investments have a productive and measurable return for Riverside’s mission.Creates and maintains meaningful measures and reporting to effectively communicate the work and impact of marketing areas to Leadership.Controls and directs focus and scope of Riverside web site and social media platforms.Directs staff and coordinates with vendors to keep site reflective of organization's goals and objectives.Develops and implements annual marketing plan that supports the goal and objectives in the strategic plan.Develops and reviews policies and procedures to support marketing functions.Directs development and production of collateral materials insuring adherence to quality standards.Directs preparation and release of publicity consistent with the organization's objectives.Provides guidance and direction of marketing staff.Provides quality control oversight for all materials produced by Riverside Healthcare destined for public consumption and internal audiences.Provides, as needed, marketing support and assistance to departments and initiatives to meet established program goals and objectives.Responsible for creation of advertising and associated communications that support the Riverside brand.Serves as the lead media contact.Serves as 'point person' with advertising agencies and department vendors.Works with staff to develop and maintain positive media relations.Other duties as assigned.

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