Rent-A-Center
Senior CRM Specialist
Rent-A-Center, Draper, Utah, United States, 84020
SENIOR CRM SPECIALIST
(Draper Utah In-Office)
JOB PURPOSE
Support strategy, planning and execution of Acima's CRM marketing campaigns. Assist and coordinate Email, SMS, Push, and Direct Mail programs to acquire qualified leads, grow new customers and re-engage lapsed customers.
ABOUT ACIMA/UPBOUND
Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company's customer-facing operating units include industry-leading brands such as
Rent-A-Center
and
Acima
that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas. Acima is headquartered in Draper, Utah.
KEY RESPONSIBILITIESDevelop and implement email, SMS, Push, and Direct Mail campaigns including creating campaign calendars and reviewing content, audience targeting and campaign setupEnsure campaigns are accurately produced, segmented, and delivered on a timely basis by working collaboratively with cross-functional teamsOpen and track jobs with internal design, CRM teams and agenciesLiaise with data teams to ensure best-in-class automation and personalization techniques to drive value to our customers and our companyCoordinate communication of new campaigns to key stakeholders - both internal and externalAdd value by evaluating, recommending and supporting testing of new programs and process enhancementsMonitor competitors and provide recommendations and insightAdditional duties as assigned, including supporting other Upbound Group brands as neededLearn and grow in your CRM marketing expertise, and become a leader in your functional area and beyondJOB REQUIREMENTS
3-5 years of marketing experience, including executing data-driven CRM programsEmail campaign management experience a must (Zeta, Salesforce, SendGrid/Twilio, CheetahMail, Sparkpost, etc.)Experience working with content and creative teams including design and copywriting functionsExperience working in a CDP or marketing automation platform is a must, SQL knowledge preferredFintech or retail store-based marketing experience preferredCreative and analytical with strong project management skills and a proven ability to provide insights and action plans based on dataDetail oriented and proactive project manager and creative problem solverDynamic and results-oriented, with positive attitudeThrives working in a fast-paced environmentCOMPENSATION/BENEFITS
Competitive CompensationFull health benefits, Medical/Dental/Vision401(k) match, 6%/3%DTO (discretionary time off)Health savings account (HSA) with company contributionFully stocked snack bar with beveragesFrequent company lunchesOnsite gym and shower facilityFree car chargingUnlimited use of Linkedin learningCollege tuition reimbursement program
Upbound/Acima are equal opportunity employers committed to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to actual or perceived race.
(Draper Utah In-Office)
JOB PURPOSE
Support strategy, planning and execution of Acima's CRM marketing campaigns. Assist and coordinate Email, SMS, Push, and Direct Mail programs to acquire qualified leads, grow new customers and re-engage lapsed customers.
ABOUT ACIMA/UPBOUND
Upbound Group, Inc. (effective February 27, 2023: NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company's customer-facing operating units include industry-leading brands such as
Rent-A-Center
and
Acima
that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas. Acima is headquartered in Draper, Utah.
KEY RESPONSIBILITIESDevelop and implement email, SMS, Push, and Direct Mail campaigns including creating campaign calendars and reviewing content, audience targeting and campaign setupEnsure campaigns are accurately produced, segmented, and delivered on a timely basis by working collaboratively with cross-functional teamsOpen and track jobs with internal design, CRM teams and agenciesLiaise with data teams to ensure best-in-class automation and personalization techniques to drive value to our customers and our companyCoordinate communication of new campaigns to key stakeholders - both internal and externalAdd value by evaluating, recommending and supporting testing of new programs and process enhancementsMonitor competitors and provide recommendations and insightAdditional duties as assigned, including supporting other Upbound Group brands as neededLearn and grow in your CRM marketing expertise, and become a leader in your functional area and beyondJOB REQUIREMENTS
3-5 years of marketing experience, including executing data-driven CRM programsEmail campaign management experience a must (Zeta, Salesforce, SendGrid/Twilio, CheetahMail, Sparkpost, etc.)Experience working with content and creative teams including design and copywriting functionsExperience working in a CDP or marketing automation platform is a must, SQL knowledge preferredFintech or retail store-based marketing experience preferredCreative and analytical with strong project management skills and a proven ability to provide insights and action plans based on dataDetail oriented and proactive project manager and creative problem solverDynamic and results-oriented, with positive attitudeThrives working in a fast-paced environmentCOMPENSATION/BENEFITS
Competitive CompensationFull health benefits, Medical/Dental/Vision401(k) match, 6%/3%DTO (discretionary time off)Health savings account (HSA) with company contributionFully stocked snack bar with beveragesFrequent company lunchesOnsite gym and shower facilityFree car chargingUnlimited use of Linkedin learningCollege tuition reimbursement program
Upbound/Acima are equal opportunity employers committed to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to actual or perceived race.