MARA
Brand Marketing Manager
MARA, Los Angeles, California, United States, 90079
MARA is looking for a Brand Marketing Manager to join our team. This role will be responsible for executing, managing, and overseeing MARA brand marketing across our various channels, including ecomm, retail marketing, social media, and digital marketing. The right candidate will be creative, detail-oriented, results-driven, and have a robust understanding of 360 marketing and storytelling. They will be able to develop and execute creatives in line with the MARA brand story while recommending strategies to position the brand for growth. Candidates should also be analytical, data-driven decision-makers, and able to understand consumer behavior and market trends.
Responsibilities:
Have a deep understanding and passion for the MARA brand and skincare.
Manage cohesion between all brand marketing verticals to ensure a seamless brand story and strategy across verticals.
Establish and maintain brand marketing budgets.
Develop and implement marketing strategies to promote the company's brand, increase brand awareness, and drive sales.
Conduct market research to stay up to date with customer trends and predict future trends.
Set KPIs for campaigns and analyze the success of marketing campaigns and create reports.
Oversee new campaigns (digital and OOH) and help teams execute everything from graphic overlays to email copy.
Coordinate events at retail partners to incentivize sales.
Manage retail forecasts, open-to-buy, and sales goals with all MARA retail partners; build out reporting to track sales by SKU.
Lead the creative development team in the right direction which aligns with the brand ethos.
Analyze daily, weekly, and monthly sales; manage sales goals, retail sell-thru, and forecasts.
Qualifications:
4+ years of experience in Marketing or Brand Marketing.
Must have a deep understanding of the skincare space, social media, and be up-to-date on trends.
Exceptional communication skills, creative skills, project management skills, and the ability to use data to create sales strategies while working in a fast-paced environment.
Able to work full-time in person in Los Angeles.
Please email your cover letter and resume to:
careers@themarabeauty.com . *Salary and job title are contingent on applicant's experience.
Job Type:
Full-time
Pay:
From $60,000.00 per year
Benefits:
Employee discount
Health insurance
Paid time off
Schedule:
Monday to Friday
Education:
Bachelor's (Preferred)
Experience:
Marketing: 3 years (Preferred)
Ability to Relocate:
Los Angeles, CA 90028: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr
Responsibilities:
Have a deep understanding and passion for the MARA brand and skincare.
Manage cohesion between all brand marketing verticals to ensure a seamless brand story and strategy across verticals.
Establish and maintain brand marketing budgets.
Develop and implement marketing strategies to promote the company's brand, increase brand awareness, and drive sales.
Conduct market research to stay up to date with customer trends and predict future trends.
Set KPIs for campaigns and analyze the success of marketing campaigns and create reports.
Oversee new campaigns (digital and OOH) and help teams execute everything from graphic overlays to email copy.
Coordinate events at retail partners to incentivize sales.
Manage retail forecasts, open-to-buy, and sales goals with all MARA retail partners; build out reporting to track sales by SKU.
Lead the creative development team in the right direction which aligns with the brand ethos.
Analyze daily, weekly, and monthly sales; manage sales goals, retail sell-thru, and forecasts.
Qualifications:
4+ years of experience in Marketing or Brand Marketing.
Must have a deep understanding of the skincare space, social media, and be up-to-date on trends.
Exceptional communication skills, creative skills, project management skills, and the ability to use data to create sales strategies while working in a fast-paced environment.
Able to work full-time in person in Los Angeles.
Please email your cover letter and resume to:
careers@themarabeauty.com . *Salary and job title are contingent on applicant's experience.
Job Type:
Full-time
Pay:
From $60,000.00 per year
Benefits:
Employee discount
Health insurance
Paid time off
Schedule:
Monday to Friday
Education:
Bachelor's (Preferred)
Experience:
Marketing: 3 years (Preferred)
Ability to Relocate:
Los Angeles, CA 90028: Relocate before starting work (Required)
Work Location:
In person
#J-18808-Ljbffr