McCann Health London
Senior Engagement Strategist- A23
McCann Health London, New York, New York, us, 10261
Job Description
JOB SUMMARY
The Senior Engagement Strategist works with healthcare clients on a variety of dynamic and future forward brands. The Senior Engagement Strategist is instrumental in the development of engagement plans that deliver value for targets as they interact with the variety of experiences designed to move them through the adoption funnel.
They dive deep into foundational strategy elements such as the brand purpose and personality, segmentation, target insights/behavior and channels/platforms to help support the development of the engagement strategy. They enjoy using research and insights to develop customer journeys that focus on activation points. The Senior Engagement Strategist also helps facilitate client workshops and distills those outputs into actionable plans with the senior strategists.
They must demonstrate creative, innovative, and flexible thinking in their approach, their deliverables, and in client presentations. The role works collaboratively with senior members of the engagement team, strategic planning leads, account leads, creative, and experience design, among many other diverse experts.
ESSENTIAL FUNCTIONS
Workshop facilitation
Helps build and run a variety of proprietary workshops based on the clients' business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
Engagement deliverables
Develops engagement Ecosystems, NPP strategy, works with media teams, keeps the team updated on any trends in digital/social media through POVs; synthesizes performance of in-market assets and makes recommendations on optimizations of deliverables.
Content Strategy
Audits content and develops content matrices to support development of messaging strategy aligned to the customer journey.
Project Briefs
Writes project briefs and kicks them off for digital, social, and experiential-focused projects.
JOB DUTIES / RESPONSIBILITIES
*For Specialty functions, see additional information (if applicable) in the box below. Develops collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients. Able to synthesize a variety of insights into actionable plans to drive brand goals. Marries strategic and creative aptitude in order to create meaningful, memorable and measurably impactful engagement strategies for health/wellness space. Provides insights into the value and limitations of both on and offline channels. Customer research: Conducts insight mining and literature reviews, assist with various kinds of customer behavior research, and develop preliminary findings. Workshop development: Creates workshop presentations and stimuli; take notes during workshops and craft preliminary outputs for clients. Persona and Journey creation: Assists senior staff in creating data-driven Customer Personas and Customer Journeys. Drafts preliminary deliverables. Becomes expert in SuiteCX, our Customer Journey software. EDUCATION
Bachelor's degree in marketing or related major is Preferred
EXPERIENCE
3+ years' experience in healthcare is Preferred
KNOWLEDGE, SKILLS, & ABILITIES In-depth knowledge of Microsoft Office and great comfort with quickly building PowerPoint decks. Highly effective use of Microsoft Word, Excel, PowerPoint. Extremely strong written and verbal communication skills required. Must be a good active listener, with a collaborative working style. Familiarity with, and past experience using Brainstorming software such as Stormz, Miro, and/or Mural. COMPETENCIES
Must be highly Accountable for deliverables, while displaying the highest levels of personal Integrity and a Willingness to work constructively through any conflicts that arise. at this level, a senior engagement strategist begins building relationships with other strategists outside of the engagement department (eg., brand strategy, CRM strategy) and collaborating with them on a Project basis without the need for oversight.
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
SALARY
$80,000 to $110,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Salary
$80,000 to $110,000 annually
JOB SUMMARY
The Senior Engagement Strategist works with healthcare clients on a variety of dynamic and future forward brands. The Senior Engagement Strategist is instrumental in the development of engagement plans that deliver value for targets as they interact with the variety of experiences designed to move them through the adoption funnel.
They dive deep into foundational strategy elements such as the brand purpose and personality, segmentation, target insights/behavior and channels/platforms to help support the development of the engagement strategy. They enjoy using research and insights to develop customer journeys that focus on activation points. The Senior Engagement Strategist also helps facilitate client workshops and distills those outputs into actionable plans with the senior strategists.
They must demonstrate creative, innovative, and flexible thinking in their approach, their deliverables, and in client presentations. The role works collaboratively with senior members of the engagement team, strategic planning leads, account leads, creative, and experience design, among many other diverse experts.
ESSENTIAL FUNCTIONS
Workshop facilitation
Helps build and run a variety of proprietary workshops based on the clients' business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.
Engagement deliverables
Develops engagement Ecosystems, NPP strategy, works with media teams, keeps the team updated on any trends in digital/social media through POVs; synthesizes performance of in-market assets and makes recommendations on optimizations of deliverables.
Content Strategy
Audits content and develops content matrices to support development of messaging strategy aligned to the customer journey.
Project Briefs
Writes project briefs and kicks them off for digital, social, and experiential-focused projects.
JOB DUTIES / RESPONSIBILITIES
*For Specialty functions, see additional information (if applicable) in the box below. Develops collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients. Able to synthesize a variety of insights into actionable plans to drive brand goals. Marries strategic and creative aptitude in order to create meaningful, memorable and measurably impactful engagement strategies for health/wellness space. Provides insights into the value and limitations of both on and offline channels. Customer research: Conducts insight mining and literature reviews, assist with various kinds of customer behavior research, and develop preliminary findings. Workshop development: Creates workshop presentations and stimuli; take notes during workshops and craft preliminary outputs for clients. Persona and Journey creation: Assists senior staff in creating data-driven Customer Personas and Customer Journeys. Drafts preliminary deliverables. Becomes expert in SuiteCX, our Customer Journey software. EDUCATION
Bachelor's degree in marketing or related major is Preferred
EXPERIENCE
3+ years' experience in healthcare is Preferred
KNOWLEDGE, SKILLS, & ABILITIES In-depth knowledge of Microsoft Office and great comfort with quickly building PowerPoint decks. Highly effective use of Microsoft Word, Excel, PowerPoint. Extremely strong written and verbal communication skills required. Must be a good active listener, with a collaborative working style. Familiarity with, and past experience using Brainstorming software such as Stormz, Miro, and/or Mural. COMPETENCIES
Must be highly Accountable for deliverables, while displaying the highest levels of personal Integrity and a Willingness to work constructively through any conflicts that arise. at this level, a senior engagement strategist begins building relationships with other strategists outside of the engagement department (eg., brand strategy, CRM strategy) and collaborating with them on a Project basis without the need for oversight.
STATEMENT OF UNDERSTANDING
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.
Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.
This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
SALARY
$80,000 to $110,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Salary
$80,000 to $110,000 annually